Enterprise Angels (BOP) aims to identify winning products to improve investment outcomes. Locus Research helps with product creation, development, branding, and commercialization. Key ingredients for a winning product include strong research, testing, sustainability practices, distribution channels, branding, intellectual property potential, and understanding customer needs. Proper documentation throughout the development process provides insight into a product and its viability. Compliance, distribution, branding, and developing a business beyond a single product are important considerations.

1. Identifying Winning Products To improve investment outcomes Enterprise Angels (BOP)

2. Outline An Introduction Identifying Winning Products Ingredients Conclusion

3. Locus Research – an introduction Our core business is developing products and bringing them to market. We do this by integrating the functions of: Product/service creation and development; Brand creation & graphic communication; Sustainable product development & life cycle thinking; Project management, product commercialisation & business development.

6. Testing, Standards & Compliance;

7. Product Sustainability & Environmental Risk;

8. Sales & Distribution Channels;

9. Product Brand & Marketing;

11. Research Pyramid

13. Is there a technical/measurable requirements list?

14. Is there a customer requirements list?

15. Has there been a Freedom to Operate search around the key areas?

16. Has manufacturing materials and processes been investigated?

18. Are all files & data available and backed up, correctly dated over the course of the process?

19. Does the product have a full specification for communication to suppliers & partners, and could you produce off these specifications?

21. Did the product succeed?

22. Are all reports available for review?

23. What voluntary standards should the product comply with (best practice)?

24. What mandatory standards should the product comply with?

26. Is there legislation around these issues in key markets?

28. Has there been thought about the best place to manufacture?

29. How will this be distributed?

30. How is the product packaged?

32. Does this brand have a strong relationship with the product?

33. Is it free to use internationally, in all potential markets?

34. Is the product offer clearly defined?

35. Features, Benefits & Messages

37. How transferrable are the ideas to new products?

38. Is it a technology platform or a single product?

40. Understanding the process of development provides a unique window into the product and people;

41. Developing a successful product means accurately understanding and determining the consumer needs;

42. All information is relevant and should be retained;

44. A product needs a coherent brand to communicate its value;

45. Product sustainability is important in all key markets and continues to become more engrained;