Meeting an Unmet Need: Extending the Learning Commons Concept Through On-Campus Partnerships and Branding La Loria Konata, Georgia State University Libraries have reinvented themselves to remain relevant in the 21st Century. Establishing a Learning Commons space is an example of libraries using a business model to remain relevant to its clientele – the students. The goal or end result sought for Learning Commons is to become integrated into the academic and cultural life of the Georgia State University undergraduate experience. To achieve this outcome, the Learning Commons department decided to embark on a new journey of collaboration and marketing. La Loria will detail methods used at Georgia State University Library to turn its Learning Commons space into a place. With programming, additional services such as writing support, and marketing, the Learning Commons is slowly becoming an example of library as place. She will describe examples of programming done with the marketing approach used and the outcome of each event; collaboration and partnership opportunities with various campus units such as the Office of New Student Programs and Orientations; and the focus on customer service via improving reference services. La Loria Konata, <llkonata>, is the Learning Commons Coordinator at Georgia State University Library.