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1. LOCAL MEDIA KINGS
TOP 3 TIPS FOR YOUR BUSINESS
WHICH ARE MUST KNOW TO
SUCCED!
LOCAL MEDIA KINGS Social media service for local businesses around the
world.

2. Layout represents what you
communicate
To tell you the truth, I am shocked how many webmasters don’t understand
basic concept of the layout. They make extra cool website, but fail to deliver
on layout. This section is must have read for any webmaster, designer or just
person who owns website with some purpose. If you own website, which is
only visited by you, then please don’t read this section, however if you own
website, which receives other visitors than yourself, this is must read section.
Here is basic concept how website layout works.
There are two key things: eye movement and attraction points.
What is Eye movement?
Eye movement is how move your customer eyes, when receiving information.
People are used reading from left to right, from up to down. Taking in
account that, you must adjust your website layout for them to interpret
information easier. By statistics people find website attractive or not in first
10 seconds. Question is what you want to communicate to them in these 10
seconds?
Eye movement layout map:
Yes its simple like 1…2…3…4.
Now let’s talk about another key element Attraction points.
On 1st you want to put your main attraction point, which could be main
message, some graphic element (like image or video) which represents your
service or product. There shouldn`t be no buy now button or something like
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3. that, as customer will not understand what are you selling if you put by now
button on there.
On 2nd you should look to put more information about your product or
service, which really explains what 1st really represents.
On 3rd you put your “Buy now”, “Take a lead” or some other call-to-action
button.
On 4th goes other information about your products, services or general
information about your industry.
Let’s look at examples again. Say you have Pizza shop.
Layout will be something like this:
1) Image of tasty pizza
2) Tagline: “Most satisfying pizza you ever taste” Benefits like extra
cheese, 50% off etc.
3) Call to order now (phone number)
4) Other pizzas
We can look at example Pizza Hut (http://www.pizzahut.com/) website and
keep see how colors are used to extract main message from price. Here they
switched 1 and 2 around, which is fine too, as longest you know what your
main attraction point, here image does explanation part.
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world.

4. Why colors are important for
website?
Color is a very important element of your website. Have you ever been to a
page that had a yellow background and bold red text?How long did you stay
there for......
When color is used correctly, it can add impact and clarity to your message
and highlight important points. When color is used incorrectly, it can
compromise your message and confuse your target audience - to the point
that they click their way out of your site as quickly as they can, usually
screaming and cursing as they do so!
Color can make visiting your website a more pleasant experience in 2 very
important ways
- Color emphasizes, highlights, and leads the eye to important points or
links.
- Color symbolizes and triggers emotions and memories.
The interpretation of a color depends on age, nationality, profession, current
trends and personal preference. In general, the colors red, orange, and
yellow are "exciting" colors and the colors purple, blue, and green are
"calming" colors.
Bear in mind that current trends will also play a big role in color schemes -
the offline fashion world plays a very big role in influencing the online world.
A good strategy is to create your site in such a way that if a color change has
to be carried out, it can be done so easily.
For any color that you are considering utilizing, give some thought as to the
reasons for doing so. For example, I would strongly recommend against
using black backgrounds with pink to purple text - these colors are strongly
associated with umm, undesirable sites.
Here is bit history of web design dominating colors by year:
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5. Details of the colors for each year
Color of the Year 2000: Cerulean Blue – Chosen for the millennium for
its calming Zen state of mind
Color of the Year 2001: Fuchsia Rose – A reversal from the previous
year, more exciting, more feminine color.
Color of the Year 2002: True Red – Recognizes the impact of 9/11 with
a patriotic hue.
Color of the Year 2003: Aqua Sky – A cool blue meant to restore hope
and serenity.
Color of the Year 2004: Tiger Lily – Acknowledges the hipness of
orange with a touch of exoticism.
Color of the Year 2005: Blue Turquoise – Reversal to a more calming
shade
Color of the Year 2006: Sand Dollar – A neutral color expresses
concern about the economy
Color of the Year 2007: Chili Pepper – Chosen for its pizzazz and
sophistication.
Color of the Year 2008: Blue Iris - Mix of blue and purple, suggests
dependability and magic.
Color of the Year 2009: Mimosa – Warm, cheerful shade, sparks
imagination and innovation.
Color of the Year 2010: Turquoise – Inviting, luminous hue inspiring
soothing thoughts and tropical water.
Color of the Year 2011: Honeysuckle – Uplifting and optimistic.
2012 dominating colors
In year 2012 dominating colors are:
9 Pantone color palettes for visual inspiration for 2012 are: Nonchalance,
Subtleties, Resilience, Indigo Effects, Transcending Time, Back to the
Fuchsia, Reflections, Nouveau Neon and The Comics.
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6. Nonchalance: a feeling of tranquility and relaxation with no suggestion of
anxiety in the surroundings. The comforting pastel pinks, ethereal blues and
soft egret white wrap us in carefree baby blanket colors, harmoniously
blending with the more mature taupe, gray and grape tones.
Subtleties: a connectivity between the color families, sliding effortlessly into
a seamless collection of hues. Effortless and compatible: hazy coral, soft
yellow green, faded rose, stonewashed blue and tinges of gray and green set
against a tasteful brown earthy red.
Resilience: sustenance and solidity in a range of natural, outdoor shades.
There are nuances of the deepest browns, varietal mushroom tones, foliage
green and greenish yellow. A dash of flamingo orange adds an exotic touch
to this otherwise organic grouping.
Indigo Effects : evokes depth – enveloping and protective, yet mysterious.
The colors are variations on a blue theme – celestial and majestic blues,
purpled and deep blue indigos – all deftly brushed with contrasting strokes of
maroon, mauve and moody gray.
Transcending Time: represents continuity – inspirations from the past,
both style and color-wise, which continue well into the future – containing
hues that heirlooms are made of, including elegant wine and plum, warm
beige and wood tones, as well as classic rose.
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7. Back to the Fuchsia energizing, provocative mix of dancing reds, purples
and pink, all highlighted by a variety of fuchsias. Accentuates and
complements the hotter hues.
Reflections:tones and tints that spark the imagination: Turkish sea, blue
moon, garnet, beluga, cloud dancer as well as the classic silver and gold.
Nouveau Neon: collection of exuberant shades that bring a fresh new
perspective to combinations. Asian-inspired bamboo yellow-green plays with
orange Popsicle® and berry purples, while citrus colors toy with pink and
raspberry.
The Comics: whimsical, which brings a smile and creates the need to take
some time to play. Ominous phantom black provides the backdrop for
sulphuric yellow and fiery red. A flash of green provokes a strong blue while
an inky cyan plays up to honeysuckle and primrose. It’s quirky joy and
spontaneity.
If however you want some advantage, check what colors are used by most
successful sites in your industry, as well you can check what color
combinations use big companies, like Nike (http://www.nike.com/), LOUIS
VUITTON (http://www.louisvuitton.com), Coca Cola (http://www.coca-
cola.com/).
Nike Example
For example let’s take a look at Nike. Nike for me is more associated with
cool dark boots, however their website is in light colors this year. From what
I can tell, they use Reflections color palette. Take a look how they use almost
white for background, menu is in bit grey color, which suggest it is not too
highlighted, but all highlight goes to boots in the middle, which Nike wants to
represent. On navigation menu, when user moves his cursor on it, you
should use something vivid; like in this case is used red letters, which makes
it look more professional and entertaining. In pictures dominate blue color,
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8. which represents trust and that way slogan “Join the Nike revolution” goes
together with blue color.
By analyzing examples, you can use same color designs for your business
websites or even packages, customer facing documents or other elements in
your business. Customers will see you as up-to-date business, which really
cares about design. Quoting Steve Jobs: Design is not just what it looks
like and feels like. Design is how it works.
Importance of Social Networks
If you have come here, then you probably realize that today internet is not
the same as it was in 2005 or even in 2008. Now world is dominated by
social networks.
Just look at Top 12 visited websites in internet today. They receive millions of
visitors daily.
1. Google.com www.google.com
2. Facebook.com www.facebook.com
3. Youtube.com www.youtube.com
4. Yahoo.com www.yahoo.com
5. Baidu.com www.baidu.com
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9. 6. Wikipedia.org www.wikipedia.org
7. Live.com www.live.com
8. Qq.com www.qq.com
9. Amazon.com www.amazon.com
10. Twitter.com www.twitter.com
11. Linkedin.com www.linkedin.com
12. Blogspot.com www.blogspot.com
You see currently Facebook is number #2 most visited website and Google is
so worried that Facebook will dominate over them, that they even made their
own social network Google +. Sources in Google say that Facebook
domination in year 2011 was so large, that they had to change strategy and
go more to social networks. So now we have top 3, which take about 70% of
all traffic online are dominated by 3 social networks.
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10. Let’s take a look at Facebook vs. Google visitors for U.S.:
As you see Facebook out dominates Google by more than 100 million
visitors. So if you are working in USA, you must be on Facebook. It is top
source for traffic.
Here is simple suggestion which will turn your business around in seconds.
Add Like button to your website, so anyone who enters your website can Like
it and information about your website will show on their Facebook wall. That
way word about your service or product will be spread around and you can
get visitors from Facebook by not being on Facebook yet. It can`t be easier.
LOCAL MEDIA KINGS Social media service for local businesses around the
world.

11. Getting on Facebook without Facebook business page
Go to: http://developers.facebook.com/docs/reference/plugins/like/
Important: You must be logged in Facebook as user.
Scroll down. Here enter following information.
Now press button “Get Code”
You get Facebook HTML5 code:
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12. Now go to your main website page and after <body> tag copy/paste code
from first square and then copy/paste code from bellow square in place
where you want Like button to appear. Now you can see nice Like button on
your website and anyone can recommend your page to their friends on
Facebook.
Of course much more profitable is that if you have business page for your
business, that way you can become more popular on Facebook and outshine
your competitors. Please check our service section for more information on
this.
LOCAL MEDIA KINGS Social media service for local businesses around the
world.

13. Social Turnover Start Kit
Professionally developed Facebook page for local business with your company logo,
custom company images, texts, tagline and integrated company website, if there is
one.
You get exposure to targeted customers
You get Facebook exposure (1 billion users daily)
You get professionally looking Facebook page
You get leverage over competitors
LOCAL MEDIA KINGS Social media service for local businesses around the
world.