The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses. The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula. For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters. By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material. For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, ferrierm@ohio.edu.

1. Mobile Media Innovation Module 1
Audience & Usage
Prepared for Scripps College of Communication by
Sian Morson, author of
Learn Design for iOS Development

2. Mobile Media Module
• The Mobile Media Module is designed as a two-week, broad-based study
on the mobile landscape that can be applied in many courses.
• The program was implemented at Ohio University’s Scripps College of
Communication to support our Scripps Innovation Challenge and to build
knowledge of the mobile landscape across our communication curricula.
• For implementation, we brought in an expert in mobile development to
teach in four existing classes over two weeks in Spring 2013. Faculty
teaching those classes became the students and built their capacity to
teach the material in subsequent semesters.
• By “hacking the curriculum” using the “module method,” we were able to
reach more than 500 students in one semester with new material.
• For more information, contact Dr. Michelle Ferrier, associate dean for
innovation, Scripps College of Communication, ferrierm@ohio.edu.

3. Mobile Media Innovation Module
• Part 1: Fundamentals of Mobile
• Part 2: Audience and Usage
• Part 3: Social and Mobile
• Part 4: Mobile and Journalism
• Part 5: mCommerce and Monetization
• Part 6: App Development

4. Fundamentals of Mobile
• iOS (Apple)
– iPhones and iPads
• Android (Google)
– Phones and Tablets
• Windows (Microsoft)
– Phones and Surface Tablets

5. Fundamentals of Mobile

6. Fundamentals of Mobile

7. Fundamentals of Mobile

8. Fundamentals of Mobile
• iPhone
– 1st
generation iPhone released June 29, 2007
– There have been 7 generations of iPhone models
as of Sept 2013 (iPhone 5S)
– Runs on iOS (iPhone Operating System)
– Current version of iOS is iOS8

9. MOBILE APP DISTRIBUTION
Apple App Store
– The digital distribution platform for mobile apps
– All purchases on the App Store include a 70/30
revenue split.
• 70% of the revenue goes to the publisher of the app.
– As of June 2014:
• There are 1,200,000 apps in the app store
• There are 575 million store accounts
• Developers have made $10 Billion over the last 5 yrs

10. The Apple App Store

11. The Apple App Store
Apple App Store
– App Store is restricted to national boundaries.
– Releasing an app in the U.S. does not
necessarily mean that it is available (or
approved) in other countries.
– Rigorous approval process for apps takes 1-2
weeks
– Strict design and development standards

12. The Apple App Store
Apple App Store
– App Store is restricted to national boundaries.
– Releasing an app in the U.S. does not
necessarily mean that it is available (or
approved) in other countries.
– Rigorous approval process for apps takes 1-2
weeks
– Strict design and development standards

13. The Apple App Store
• Top categories in the App Store are
– Games
– Education
– Business
– Lifestyle
– Entertainment

14. Quick Discussion
• How many if you have Apple products or the
iPhone?
– What do you like most about the iPhone or
iPad?
– What don’t you like about the iPhone or iPad?

15. Android

16. About Android
The history of Android
– Released in 2007
– Mobile operating system
– Designed primarily for touchscreen devices
– Has the largest installed base of any mobile OS
– Sells more devices that all other OS combined

17. Mobile Devices on Android
Launched with the following manufacturers:
– HTC, Sony, & Samsung
The world’s most popular mobile OS.
– More than a billion phone sand tablets run Android
– Now features devices by, Acer, Asus, HTC, Huwei,
LG, Kyocera, Motorola, Samsung, Sony & ZTE
As of December 2013:
• There are 1,000,000+ apps on the Google Play Store.

18. Evolution of the Android OS

19. Android OS
Named after various sweets and desserts:
– Cupcake v1.5
– Donut v1.6
– Éclair v2.0 and 2.1
– Froyo v2.2
– Gingerbread v2.3
– Honeycomb v3.0 and 3.1
– Icecream Sandwich 4.0
– Jelly Bean v4.1 and 4.2
– KitKat

20. Mobile Media Marketplaces - Google Play

21. Mobile Media Marketplaces - Google Play
Formerly known as “The Android Market”
– The digital distribution platform for mobile apps on
Android OS but also for music and movies
– Similar to Apple App Store
– All purchases on the Google Play Store include a
70/30 revenue split.
– Kindle Fires also run on Android (2nd
Best Selling
Tablet to Apple’s iPad)
– As of December 2013:
• There are 1,000,000+ apps on the Google Play Store.

22. Mobile Media Marketplaces - Google Play
– Built and based on open-source principles
– Shorter approval time for apps (usually 24
hours)
– Better search capabilities than Apple App store
– Supplemented by the Amazon app store which
also sells Android apps
– As of December 2013:
• There are 1,000,000+ apps on the Google Play Store.

23. Android OS- Continued
Android OS is extremely versatile and runs on
the following device:
– Phones, Tablets, E-Readers, Netbooks, Smart
Watches, Car Computers, Game Consoles, Smart
Televisions, DVD Players, Cameras, Mirrors, Ski
Goggles, Tablet Computers, Wearables,
Appliances & even Cars!

24. Windows

25. Mobile Media Marketplaces - Windows
• Latecomer to the mobile OS game
– Released in 2009
– Has lowest market share but is growing
– Replaced Blackberry as #3 mobile OS
– Partnership is Nokia makes it default OS on all
Nokia devices

26. Mobile Media Marketplaces - Windows
• Windows Phone Store
– The digital distribution platform for mobile apps
for its Windows Phone platform
– All purchases on the Windows Phone Store
include a 70/30 revenue split.
– As of December 2013:
• There are 190,000+ apps on the Windows Phone
Store.
• The top app categories are:
– Entertainment, Tools & Productivity, Games, Books &
Reference, and Lifestyle.

27. Quick Survey
• Who has an iPhone, iPad or other Apple Device?
– Do you have apps and do you use them regularly?
• Who has an Android Phone or Tablet?
• Do you have apps and do you use them regularly?
• Who has a Windows Phone or Tablet?
– Do you have apps and do you use them regularly?
• Who has a Blackberry Phone or Playbook?
– Do you have apps and do you use them regularly?

28. Apps, Apps Apps!
Developer portals
– Resources created by companies to support developers who create
apps for their OS
Apple
http:developer.apple.com
Android
http://www.developer.android.com
Windows
http://msdn.microsoft.com/en-US/windows/apps/
Developer portals provide:
Development guidelines
Design guidelines
Reference
Sample code

29. What is the Mobile Web?
• Refers to accessing the internet using a
mobile device.
• Most people spend their time on apps vs.
the mobile web.
• Why do most people spend their time in
apps as opposed to the Mobile web?
• What has been your experience when
accessing the web via your mobile device?

30. The Mobile Web

31. Market Share: Tablets

32. Market Share: Tablets

33. Discussion Questions
• Article I: “The Incredible 70-year Evolution of the Cell
Phone”
• What struck you most about the very first cell phones?
• How are they different from the phones you use today?
• If you were to start your own mobile phone company
what features would you focus on to stand out in the
market?
• http://www.businessinsider.com/complete-visual-history-of-ce
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