Persona Worksheets abandoned bike project

1. Claire
“I need better access to abandoned bikes ”
About The Bike Project:
• Donate refurbished bicycles to refugees
• Sell second hand refurbished bikes to fund the charity project
• Have several resources to get unwanted bikes
• Lack of bike donations
• No access to abandoned bikes
• Need to raise their profile in the bike community
• How can Claire increase her network of bike donors ?
• How can the London local authorities support Claire’s
charity ?
Persona Worksheet

2. “ I haven’t really thought about abandoned
bikes but now I would be interested to be
involved. ”
Persona Worksheet
Alex
• how can we raise awareness of the abandoned bike
issues with people like Alex ?
• Could Alex become a champion for The Bike Project ?
• What could be the incentives for Alex ?
About Alex:
• A bike savvy
• Has 3 special bicycles - One vintage bike, two fixed gear
• Can fix and build up bikes himself
• Connection with many East London bike store managers
• Close relationship with other keen cyclists
• Sells or exchanges parts of bikes with others
• Not aware of The Bike Project
• Not aware of abandoned bike issues