The document provides a template to help organizations define challenges they want to set for people to identify issues, share insights, and develop solutions. The template includes sections for describing the challenge, providing relevant context and data, identifying desired outputs and outcomes, stakeholders and beneficiaries, available resources, and engagement channels. The aim is to frame challenges in a way that gathers useful feedback and informs service design.

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Challenge Definition Template
The aim of this guide is to help your organisation or service to define the challenge that you want to set people. They will be able to identify the issues &
opportunities surrounding this challenge, share their insights, come up with ideas & develop solutions to tackle the challenge.
CHALLENGE What is the challenge you want to set people? Is this a challenge that’s a priority for your organisation and even better for
your partners? How can you frame the challenge like a question that people will be able to understand and will want to
tackle? How can the challenge be described in a way that the insights can be fed back into the commissioning or design of
services and outcomes?
Examples:
“How can the use of technology help people…”
Enter challenge:
CONTEXT What background data, research or
strategic priorities can you provide
people to help them understand the
challenge?
GAPS What do you want to know about the
challenge? What insights would help
you better understand how to meet the
challenge?
Examples:
Types of users, types of contexts
& existing solutions
Examples:
Theory of change
Context: Gaps:

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OUTPUTS What outputs would you like from the
programme to help meet the challenge
and inform your commissioning or
service improvement?
OUTCOMES What are the desired & measurable
outcomes you want from the challenge?
This will help focus on how the definition
of the challenge and the programme can
realise the short and long term change
you want to see.
Examples:
Tools, Insights, Design Principles, Ideas,
Solutions & Service Specification
Examples:
Theory of change
Outputs: Outcomes:
STAKEHOLDERS What people, services & organisations do
you want engaged – commissioners,
providers & partners? This will help
understand who we engage to involve
their users or to sponsor the programme.
BENEFICIARIES Who are the people or groups who will
benefit from the challenge? This will
help focus the programme on who to
involve and who to prioritise.
Examples:
Support Programme
Examples:
Beneficiaries & Audiences
Stakeholders: Beneficiaries:

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RESOURCES What resources will your organisation
and service provide to help engage the
intended beneficiaries and support
people to take forward their solutions?
CHANNELS What are the channels your organisation
will use to get people involved in the
programme? Engaging the beneficiaries
will make the insights more relevant.
Examples:
Venue, Marketing & Support to Winners
Examples:
Web, Social Media & Workshops
Resources: Channels: