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3D Printing
- 1. 3D Printing Simran Bupa-Rai, Jaspreet Samari, Grace Stanton, Joseph O’Sullivan, Rilwan Abdulwahab
- 2. Summary Media Plan Our brief Target Audience A unique concept Survey monkey Poster/Logo Social Media Vine Newspaper advert Conclusion Questions
- 3. Media Plan Segment your audiences Business objectives Marketing objectives Perceptions to create in 3, 6, 9 months Messages to convey INFLUENCE THEM PR & social media tools Exisiting users of the centre Make 50 existing users of the centre interested in the 3D workshop. Spread knowledge of how the workshop works 3D workshop is interesting We are for everyone with creative intuitions Twitter Facebook Bored panda Newspaper article Young people with long term unemployment Gain 50 Promote our workshop 3D workshop leads to self employment We lead to a fun job Poster Social media Survey Monkey School children Gain 50 Interest school children in our workshop 3D workshop is fun Fun pass time Vine Social Media Media Make newspaper article to gain advertisement achieve maximum exposure 3D workshop is a great new concept Genious Social Media Newspaper article Vine Poster Survey Monkey
- 4. Our Brief Create a marketing platform based around a 3D printing workshop: • Motivate and encourage individuals • Teach transferable skills • Create new networks of individuals • Provide opportunities for individuals to participate and learn • Help create a collaborative space Available to a selected demographic Living in Ashford
- 5. Target Audience People with mental or physical disabilities Those recovering from addiction Women with mental health issues Young people in long term unemployment School children Small business in Ashford
- 6. A unique concept Our take on 3D printing at Ashford’s Centre for creativity and Enterprise is unique Other uses of 3D printing in Ashford include:
- 7. Advertising TV advertising: Advantages: Mass audiences Extensive advertising revenue Disadvantages: Expensive Channel fragmentation (Wright, 2000)
- 8. Advertising in local press: Advantages: Reaches local people In the UK it is read by the majority of the population Often referred to throughout the week, so good OTS Disadvantages: Very localised Can create ad confusion and clutter (Wright, 2000)
- 9. Advertising on the internet: Advantages: Design opportunities covering film, colour, sound, movement Multimedia opportunities Unlimited potential Global reach, with a potential market of 3 Billion Can be used to target both business to business and consumer markets Interactive possibilities Disadvantages: Uncertainty of audience Confusion between conventional advertising and sponsorship (Wright, 2000)
- 10. Survey Monkey
- 11. Poster & logo
- 12. Social Media
- 13. Twitter
- 15. Facebook
- 16. Bored panda
- 17. Video Screen shots from our video http://www.wideo.co/view/8650691425828794408-highly- recommended-for-beginners-copy?from=cp
- 18. Newspaper advert
- 19. Conclusion Strengths Predictions for the future
- 20. Any Questions?
- 21. references Wright, R. (1999) Advertising. United Kingdom: Financial times/Prentice Hall. An affordable 3D printer (2013) http://www.ghekotech.com/2013/01/3d-printing-mobile-phone- cases.html (accessed on: 8/3/2015)