5 Factors Affecting Mobile In-app Monetization: App development, UI/UX, User Retention, In-App Ads Optimization, Ad Network Optimization

1. Speaker: Loan Nguyen5FACTORS AFFECTING

2. CONTENTS
01
02
03
Process for
app monetization
5 factors affecting
in-app monetization
Q&A - Contact

3. 01PROCESS FOR
APP MONETIZATION

4. Apps
Apps
Monetization Optimization
Users
UsersMonetization
Optimization
PROCESS FOR APPS MONETIZATION
04

5. Apps
PROCESS FOR APPS MONETIZATION
Goal
Research
App development
UI/UX
App structure & foundation
05

6. Users
PROCESS FOR APPS MONETIZATION
SEO apps
Ads Blocking
User Acquisition
User Retention
PR/ Seeding
06

7. Monetization
PROCESS FOR APPS MONETIZATION
63%
33%
20%
12%
9%
8%
7%
10%
0% 10% 20% 30% 40% 50% 60% 70%
Most popular ways to monetize mobile apps according
to global app developers
Advertising
In-app purchases(e.g virtual currency,
feature upgrade
Paid app
Affiliate or CPI programs
Subscriptions
E-commerce
Selling products that work with the app
I don’t make/ intend to make money
Source: Statista
07

8. Optimization
PROCESS FOR APPS MONETIZATION
In-app Ads Optimization
Ad Network Optimization
Optimization tools
Ad Indexes Balancing
Ads
08

9. 025 FACTORS AFFECTING
IN-APP MONETIZATION

10. 1. APPS MONETIZATION SCHEMES
Analysis
Design
Development
Testing
Lanch
Support &
Update
App Development
Life Cycle
10

11. 1. APPS MONETIZATION SCHEMES
Categories monetization trending
GAMES APPS
Action Strategy Role-Playing
Casual Arcade Casino
Entertainment Tools
Photography Social
11

12. 1. APPS MONETIZATION SCHEMES
12

13. 1. APPS MONETIZATION SCHEMES
Frequency of using app categories
Use daily
Social networking
Messaging, comms
Search
Media & Ents.
Music & Audio
Games
News & weather
Shopping & e-comm.
Travel and local
Books, comics, mags
Use regularly (but not daily)
94%
91%
87%
73%
72% 13%
14%
10%
4%
4%
17%
21%
21%
14%
10%
13

14. 2. UX UNDERSTANDING
Valuable
Useful
Usable
Findable
Credible
Desirable
Accessible
UX
14

15. User retention rate in app
3. USER RETENTION
Month +1 Month +2 Month +3
Average Retention Average Churn
0%
100%
36%
64%
25%
75%
20%
80%
Day 1
29.06%
25.53%
10.99%
Android Apple
10.21%
3.29% 3.17%
Day 7 Day 30
Android vs iOS Retention
Source: Localytics 2016
15

16. 3. USER RETENTION
0 20 40 60 80 100
Three Month User Retention
Average by Industry
Media & Entertainment
eCommerce/Retail
Travel & Lifestyle
Business & Technology
Social Networking
Source: Localytics 2016
Month +1
Month +2
Month +3
37%
39%
38%
34%
30%
27%
27%
28%
23%
20%
22%
22%
23%
17%
16%
16

17. 3. USER RETENTION
Social
Engagement
App
Onboarding
Individualization
Push Notification
& In-app
messageContent
frequency
Remarketing
User
retention
Relevant
incentive
17

18. Mobile in-App monetization overview
4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION
$52
$102
$42
2015 2016E 2020E
CAGR = 18%
Global App Revenue Growth
In billions (USD)
BI INTELLIGENCE
Source: Appannie
18

19. In-app ads optimization
4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION
Ad Formats
Ads Flow
Ads Trend
19

20. Ad Formats
4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION
ADS FORMATS
Interstitial Banner Video Ads Flexible banner
Banner Native Ads
300x250
300x50
X
X
320x50
20

21. Ad Formats
4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION
Banner Ads
Interstitial Ads
Native Ads
Video Ads
Rewarded Video Ads
Playable Ads
45%
36%
29%
27%
24%
15%
Source: dazeinfo.com
21

22. Ads Flow
4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION
22

23. Ads Flow
4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION
23

24. Ads Trend
4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION
Instream
video
AR
AI
IOT
VR
24

25. IN-APP ADS OPTIMIZATION
4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION
25

26. Ad Network Optimization
4. IN-APP ADS OPTIMIZATION & AD NETWORK OPTIMIZATION
Ad
Network Ad Exchange
26

27. Ad Indexes
5. AD INDEXES BALANCING
AD ECPM
AD
REQUEST
FILL RATE
AD
IMPRESSION
CTR CPC
27

28. 03Q&A - CONTACT

29. LOAN NGUYEN
AppotaX - Project Manager
Tel: +84 168 999 1490
Email: loannt@appota.com
Skype: loanloan.lala
Q&A - CONTACT
29

30. Speaker: Loan Nguyen