Velkommen v/Lasse Christensen

1. Vejen til fremtidens salg og marketing
VELKOMMEN

2. Godt du er kommet
Salg og marketing
under under pres
Eksternt Internt

3. Pres på marketing dokumenteres
600 CEOs og beslutningstagere,
blev spurgt om deres syn på
marketing 88% af ceo's peger på
73 % sagde, at marketingchefen S&M som løsningen
mangler forretningens 38% af alle
troværdighed og evnen til at omkostninger er s&M
generere vækst
72 % er trætte af at blive spurgt
om penge til markeds-
føring uden at kunne se
dokumenterede resultater
Kilde: Undersøgelse fra juni 2011 af Fournaise Marketing Group

4. En grundlæggende forandring
Kundens købsproces er for altid ændret… men følger vi med?
Whitepaper
Content Search
Video Engine
Website
Blogs
Analysis Reports
Webinars
“…customers’ buying Supplier Customer
processes have evolved”
”Customers buying process has evolved during the last
Supplier Customer
5 years, but sales and marketing has stayed the
same.”, Thomas Steward, Harvard Business Review

6. Marketing
Salg

7. Den integrerede salgs- og marketingtragt
Data Quality Suspect
Digitale Footprint
Content Marketing 3%
Personalization
Prospect
5%
MQ Leads
33%
SQ Leads
37%
SQ Opp.
45%
Ordre
Closed Loop Reporting

8. Digital Body Language

9. Den integrerede salgs- og marketingtragt
Data Quality Suspect
Digitale Footprint
Content Marketing 3%
Personalization
Prospect
Automation
Lead Nurturing 5%
1/1 Communication
MQ Leads
Lead Scoring
Lead Distribution 33%
CRM Integration
SQ Leads
Sales Insight 37%
SQ Opp.
Sales competence 45%
Ordre
Closed Loop Reporting

10. Solution Architecture
AppCloud
REVENUE SUITE Digital Body Language MARKETING AUTOMATION
Targeting & Campaign Lead
Segmentation Automation Nurturing
Revenue Revenue
Architect Benchmark Index
Lead Sales Social/
Revenue Campaign Mobile
Scoring Enablement
Insight & Tactics
Measurement
Revenue Revenue
Forward Performance Indicators Email Event Data
Marketing Management Management
Marketing Messurement
AppCloud

11. Steven Woods