4. ETHIS COMMUNICATIONS
Print supplements Electronic Communities
Our Work Multi-point message campaigns Live Events
Interactive Learning Experiences Social Media
Current, Clinical, and Comprehensive
Refractive Eyecare Complex clinical information simplified for immediate application
Practial “how-to” information on growing an eyecare practice
Clinical Education: MDs & ODs
Education CME and CE accredited programs
Live, print, online
Established almost 20 years ago with the focus of bringing well written and
well reasoned content to all corners of the eyecare industry. Over the years,
Ethis Defined we have developed solid relationships with thought leaders, providing clear and
well-considered communication across a variety of media.
6. REFRACTIVE EYECARE
FIRST PUBLISHED 1993
EDITOR-IN-CHIEF:
ROBERT C. CAMPBELL, MD
EDITORIAL DIRECTOR:
DAVID KELLNER
PRACTICAL JOURNAL FOCUSED ON:
PROVIDING PREMIUM PATIENT CARE
MAXIMIZING EFFICIENCY & PRACTICE
REWARDS
10. AWARENESS VEHICLES
IO
CME
CO
N
Understanding
and Enhancing
Fluoroquinolone
Potency
Advances and New Findings
WILLIAM B. TRATTLER, MD
Faculty Advisor: Marguerite B. McDonald, MD, FACS
A CME activity sponsored by The University of Florida and Candeo Clinical/Science Communications, LLC.
ADVERTISING
OPHTHALMIC NEWS
ARTICLE DEVELOPMENT
PEER-REVIEWED ABSTRACT SUBMISSIONS
WRITING & SUBMISSION OF ORIGINAL MANUSCRIPTS
12. DEMAND GENERATION VEHICLES
Inflammation
Control
in
LASIK PRK: and
New Findings
Eric D. Donnenfeld, MD
Karl G. Stonecipher, MD
Faculty Advisor : Sonia H. Yoo, MD
A Continuing Medical Education Program
Jointly sponsored by The University of Florida College of Medicine and
Candeo Clinical/Science Communications, LLC.
Supported by an unrestricted educational grant from Alcon Laboratories, Inc.
DICAL EDU
G ME CA
UIN TIO
TIN
CON
CME
N
See complete CME information on page 2.
WHITE PAPERS
NEWSLETTERS (PRINT & ONLINE)
WEBINARS
SUPPLEMENTS
13. LEAD GENERATION VEHICLES
INTERACTIVE LEARNING SERIES
“GRAND ROUNDS” STYLE
PRESENTATION
FROM A KOL’S PERSPECTIVE
3 WAVES
MULTIFACETED RECRUITMENT
LEAD CAPTURE AND CRM /
SALESFORCE.COM INTEGRATION
SAMPLING REQUESTS
15. LEAD GENERATION
E-MAIL OPPORTUNITIES
Have your message delivered to the Inbox of
approximately 31,012 eye care professionals:
19,936 Optometrists and
11,076 Ophthalmologists
Advertisements
Newsletters
Meeting announcements and podium
line-ups
Article with banner ad sponsorship
eTOCs
16. LEAD GENERATION VEHICLES
YOU ARE CORDIALLY INVITED
to explore the diagnosis and
treatment of herpetic keratitis.
In this, the 1st of 3 interactive presentations, you will
follow the clinical decisions of noted physician
Marguerite B. McDonald, MD
as she resolves challenging diagnostic and treatment issues
in a case of herpes keratitis (dendritic ulcers).
PRESENTED BY
CLICK HERE TO REGISTER OR LOG IN
Earn a $25 credit toward useful educational ophthalmic apps
when you complete all three interactive case studies!
SHARE THIS WITH A COLLEAGUE
have trouble clicking? go to bausch-lomb.eyecarecasestudies.com
PH3748-B 5/11
VIRAL ANIMATIONS
EMAIL BLASTS WITH VIRAL SHARING VIA SOCIAL MEDIA
DRIP EMAIL MARKETING WITH DEDICATED LANDING PAGES
BEHAVIORAL TRACKING & STATISTICS FOR LEAD NURTURING
18. ENGAGEMENT – SOCIAL MEDIA
THE STEPS:
Monitor
Re-‐engage Plan
&
Build
Message
Adjust
(Pro
&
Reac5ve)
Engage
19. SOCIAL MEDIA ENGAGEMENT
Ethis’ Capabilities
Building relationships and
Focused on: reputation, not only the
messaging campaign
#1 #2
monitoring & analysis of Twittersphere,
identification & segmentation of key
Facebook, LinkedIn for insights and
influencers
planning
#4
#3
proactive (outbound) editorial messaging
influencer engagement
via Twitter, Facebook, LinkedIn, etc.
#6
#5
design and operation of custom
reactive discussion with influencers on Facebook pages and also private
brand / campaign topics communities (a la LinkedIn)
20. COMMUNITY/ELECTRONIC AD BOARD
TO “BUILD THE CLUB” AND “GO DEEP” WITH AN IDENTIFIED GROUP
OF CLINICIANS
ELECTRONIC AD BOARD
TO ENGAGE AND BUILD ADVOCACY
FOR CLINICALLY COMPLEX MESSAGES
ALL DESIGNED TO BE PRIVATE, WITHIN A “WALLED GARDEN,” AND
NOT OPEN TO TWITTERSPHERE, FACEBOOK, OR LINKEDIN
21. ENGAGEMENT – SOCIAL MEDIA
The Largest Social Network
The Largest Social Network For
Eyecare Professionals
For Eyecare Professionals
Where eyecare professionals meet online and
Over 15,000 members
talk shop in a closed, private environment.
built over 10 years
Our numbers speak for themselves.
22. The Largest Social Network
The Largest Social
Network
ENGAGEMENTProfessionals
For Eyecare – SOCIAL MEDIA
For Eyecare Professionals
Where eyecare professionals meet onlineand
Where eyecare professionals meet online and
talk shop in ain a closed, privateenvironment.
talk shop closed, private environment.
Our numbers speak for themselves.
Our numbers speak for themselves.
17,979
17,979
The Largest Social Network UNIQUE VISITORS to forums in January 2012
732,016
For Eyecare Professionals
UNIQUE VISITORS to forums in January 2012
732,016
◾ Almost 15,000 registered ECPs
◾ Almost 15,000 registered ECPs
◾ Private Discussion Forums
Where Private Discussion Forums
eyecare professionals meet online and
◾ Product Reviews
Human, real-person PAGE VIEWS in January 2012
15
◾
talk shop in a closed, private environment.
◾ Live Webinars
◾ Product Reviews
Human, real-person PAGE VIEWS in January 2012
15
◾ Over 200,000 Discussions
◾ Live Webinars 15,000 ECP
where almost Our numbers speak for themselves.
◾ Over 200,000 discuss everything
members Average MINUTES spent per site visit in January 2012
Discussions
from practice management
where to clinical issues to policies
almost 15,000 ECP Mean graduation date 1995
members discuss everything
affecting ECPs
years in practice 16
MeanAverage MINUTES spent per site visit in January 2012
Student members graduating 2012 or later 615
23. Marketing
Opportunities
Target your optometrist audience by being a part of ODwire.org, the largest
ENGAGEMENT – SOCIAL MEDIA
and longest-running social network for eyecare with almost 15,000 ECP members!
Our team can help you create a marketing campaign that will maximize your
exposure while allowing you to stretch scarce marketing dollars.
Our opportunities speak for themselves.
◾ Banner Advertisements –
Monthly ad impressions have
Banner Ads
The Largest Social Network
reached over 1,000,000!
eMail Newsletter
◾ eMail Newsletter Ads –
Click-through rates of up to 60%!
ForWebinars
Live Eyecare Professionals
Ads
◾ Live Webinars – You pick the
topic and speaker, we’ll give you
the audience!
Surveys/pollsprofessionals meet online and
Where eyecare
◾ Surveys/polls
Mobile ads
◾ talk shop in a closed, private environment.
Mobile ads on the ODwire.org
Webcasts
iPhone and Android apps.
◾ eDetails
Webcasts can be broadcast
Our numbers speak for themselves.
live from the trade show floor, or
from your special event, directly
into the ODwire.org community.
