The document discusses writing for the web and provides tips for effective web writing. It notes that web readers have different expectations than print readers in that they are often distracted and want fast communication. It recommends keeping text short and using a pyramid structure, subheads, bullets, and links. The document also evaluates different websites that present the Gettysburg Address and how they adapted it for the web. It concludes by stating that web pages are different than print and to use appropriate tools and methods for the site and save files as .txt or .html.

1. Writing for the web Gathering and PreparingText, Numbers and Images Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel

2. Writing for the Web Writing for print and writing for the Web require different styles Web readers expectations: They are often distracted by what’s going on around them The screen is low-resolution They expect fast, convenient, interactive communication Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel

3. Web Writing Tips Keep it short, essentials only Pyramid structure Summarize the story in the 1st paragraph Include: who, what, when, where, why, how Later paragraphs provide more details If they’re interested they’ll keep reading Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel

4. Web Writing Tips Use subheads Helps readers find information more quickly Subheads should be short and sweet Use subheadings that describe the content Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel

5. Writing for the Web Use bullets to express separate but parallel ideas or examples Omit transitional phrases Conserves space Faster reading Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel

6. Writing for the Web Provide links to relevant materials not essential to your immediate purpose Link to: Examples Illustrations Background material Original sources Corporate Web sites Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel

7. Writing for the Web Think about the Gettysburg Address Was it written for the Web? No, so how could you portray it over the web Evaluate the websites on the following slide What do you think of how they’ve designed their sites and what is the effectiveness of the presentation of the Address? Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel

8. Writing for the Web Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel http://history.eserver.org/gettysburg-address.txt http://www.americanrhetoric.com/speeches/gettysburgaddress.htm http://www.ourdocuments.gov/doc.php?doc=36 http://bensguide.gpo.gov/9-12/documents/gettysburg/about.html

9. Writing for the Web Sites on the Web aren’t books, newspapers or magazine you read on a screen Use tools and methods appropriate to your site. Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel

10. Writing for the Web Once text files have been created, save them as: .txt or .html files Word processing files offer the opportunity to save in either format Avoid using Save As .html in Word Adds a lot of unnecessary code to the documents. Save as .txt and then bring into a web design program Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel