2011-12 Supplier Diversity & Franshise Media Kir

Olive Tree Publishing Tri-Media Kit

We Get Your
Message To The
Right People.
Whether you want to target African Americans, As you target our multicultural, certified women and
Hispanics, Women or Veterans, we offer you three minority readers, you’ll be talking to the certified
highly recognized, national supplier diversity publi- minority vendors your organization needs.
cations that will hit your mark: What’s more, you’ll be given the means to build
• Black EOE Journal strong partnerships with Small, Disadvantaged
• Hispanic Network Magazine Business Owners, Veteran Owned Small Businesses,
Entrepreneurs, Franchisees, Minority Women
• Professional WOMAN’s Magazine
Business Enterprises, Disabled Business Enterprises,
By running ads in these trusted magazines, you can and Hub-Zone Businesses.
build your nationwide corporate branding, while also
enhancing your corporate image.

2

Olive Tree Publishing Inc. • Tri-Media Kit

Contents
4-6 . . . . . . ABOUT US
Your Diversity Partner
7 . . . . . . . . OUR MISSION
Mission Statements
8 . . . . . . . . ADVERTISING OPTIONS
Branding & Recruitment Advertising
9-11 . . . . . SUPPLIER DIVERSITY
Bringing Companies & Minority Vendors Together
12-14 . . . . SUPPLIER DIVERSITY
Commitment, Market Profile, and Distribution
15 . . . . . . . DEMOGRAPHICS
Demographics & Readership
16 . . . . . . . NATIONAL DISTRIBUTION
Career Fairs, Conventions & Conferences
17-18 . . . . CONFERENCES
The Power of Three
19-22 . . . BONUS CONFERENCES
Diversity Conferences by Issue
23 . . . . . . . EDITORIAL PROFILE
Features In Every Issue
24 . . . . . . . EDITORIAL CALENDAR
Quarterly Editorial Opportunities
25 . . . . . . . DATES
Magazine Tri-Publishing Breakdown
26 . . . . . . . DATES
Deadlines & Publishing Dates
27 . . . . . . . RATES
Print Ad Gross Rates
28 . . . . . . . SPECIFICATIONS
Mechanical Specifications
29 . . . . . . . ONLINE
Diversity at your fingertips
30 . . . . . . . STATISTICS
Audience, Organizations,Industry & profile
31 . . . . . . . ADDED SERVICES
Exposure & Visibility
32 . . . . . . . ONLINE RATES
Ads, Directories & Sponsorships
33 . . . . . . . ONLINE SPECIFICATIONS
Mechanical Specifications
34 . . . . . . . JOB POSTINGS/A-Z DIRECTORIES
Links, Profile, Postings & Search
Olive Tree Publishing 35 . . . . . . . ONLINE ADVERTISING
6845 Indiana Avenue, Product Sales & Company Profiles
Suite 200 36 . . . . . . . E-NEWSLETTERS
Riverside, CA 92506 Links & Profiles
37 . . . . . . . E-DEADLINE REMINDER PROMO
Main Office: 951-276-9100 Links & Profiles
Fax: 951-276-1700
38 . . . . . . . ADDED VALUE
www.blackeoejournal.com Benefits & Bonuses
www.hnmagazine.com 39-40. . . . TESTIMONIALS
www.professionalwomanmag.com

3

Olive Tree Publishing Inc. • About Us

We Attend Over
100 Supplier Diversity
Business and
Trade Conventions
& Conferences
For You.
With so many diversity conferences being held around the country and throughout the year,
it’s virtually impossible for you to be present at them all.
So we make it our business to be there, making sure each attendee
has the chance to see our magazines and, hence, your message.
Diversity conferences are ideal settings for making strong impressions on members of your target audience.
Our Diversity Trio of magazines can be found inside conference attendee bags, on resource tables and/or at
our booth, giving you the best visibility, exposure and diversity branding.
We will be there for you.

4


We Are Olive Tree
Publishing.
We invite you to partner with Olive Tree Publishing Inc., a WBENC Certified Woman-Owned Business
Company. Let us serve as your diversity solutions provider in achieving all your objectives–from
recruitment and business development to corporate branding.

WHY DO SO MANY MINORITY INDIVIDUALS
AND WOMEN SUBSCRIBE TO OUR MAGAZINES?
We provide the latest, most important diversity news, covering virtually every industry, business and profession.
This includes up-to-date statistics on supplier diversity as well as business-to-business trends.
We offer corporate and vendor networking opportunities, along with accurate, timely conferences
and event calendars.
And, just as important, we spotlight inspiring role models and notable mentors.
FREQUENCY - QUARTERLY
HNM: February (Winter) • May (Spring) • August (Summer) • November (Fall)
BEOEJ: January (Winter) • April (Spring) • July (Summer) • October (Fall)
PWM: December (Winter) • March (Spring) June • (Summer) • September (Fall)

SUBSCRIPTION
Newsstand: $4.50 • 1 Year Subscription: $18.00 • 2 Year Subscription: $30.00
• 3 Year Subscription: $44.00
Corporate Discounts Available

5


We Give You A
Constant Presence
On The Web.
To augment the power of your print ads, we will equip you with a broad array of
Online Services to drive your target audience to your Website.
These range from Corporate Logo Links, E-Newsletters, A-Z Supplier Diversity Directory,
Sponsorship Opportunities and much more.
By maintaining a strong, continuous presence on the Internet, you will always be accessible
to your target audiences. You’ll also have the flexibility to change your company’s message,
add or delete job postings–and more–at a moment’s notice.
MAGAZINES PUBLISHED ONLINE WITH LINKS
FROM YOUR ADVERTISEMENT TO YOUR WEB PAGE.
Each magazine may be viewed on the publication's website with our “Issues-Online” special feature.
This feature expands your message to millions of online subscribers
by presenting the entire publication on the website.

6

We Are Olive Tree Publishing

JANUARY
Our Mission
APRIL JULY OCTOBER

WINTER SPRING SUMMER FALL

The Black EOE Journal (BEOEJ) is THE AFRICAN AMERICAN CAREER AND BUSINESS CONNECTION! Our mission is to
be the epicenter of information utilizing our channels of distribution in print media and the World Wide Web. As one of the
strongest growing African American publications in the nation, our mission is to inform, and connect diverse suppliers with
Corporate America in order to create a more diverse business world.

FEBRUARY MAY AUGUST NOVEMBER


Nuestros amigos y amigas! The Hispanic Network Magazine (HNM) is A VALUABLE RESOURCE TO ASSIST WITH YOUR
MULTICULTURAL SUPPLIER DIVERSITY NEEDS. Our goal is to create an environment of teamwork in which Latin
Americans and other have access to diverse business opportunities. We are an information source designed to bring diverse
suppliers together in a network for the business community.

DECEMBER MARCH JUNE SEPTEMBER


The Professional WOMAN’S Magazine (PWM) is dedicated to PROMOTING THE ADVANCEMENT OF MULTICULTURAL
DIVERSE WOMEN IN ALL ASPECTS OF BUSINESS AND EMPLOYMENT TO ENSURE EQUAL OPPORTUNITY. PWM
covers news information ranging from professional concerns to civic affairs, trends, diversity careers and business. Every issue
includes Supplier Diversity News, Education, Finance, Health, Technology, Travel, The Arts, Life Style and Family Issues that
impact the professional woman.

Black EOE Journal Hispanic Network Magazine Professional WOMAN’S Magazine
800.487.5099
www.blackeoejournal.com
info@blackeoejournal.com
800.433.9675
www.hnmagazine.com
info@hnmagazine.com
888.562.9662
info@professionalwomanmag.com
7

Connecting Minority Vendors with Corporate America

Advertising
Options
í Supplier Diversity

í Franchising

í Diversity Recruitment

í Diversity Branding

í Ethnic Marketing/Product Advertising

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8


Supplier Diversity:
Bringing Companies &
Minority Vendors
Together
The Dynamic Trio of Diversity Magazines want to assist business HOW CAN WE HELP
Magazines, the Black EOE Journal, minded minorities reach their highest Advertising your Supplier Diversity
the Hispanic Network Magazine and potential. Franchising offers franchisees Program will allow you to:
the Professional WOMAN’s Magazine the advantage of starting up a new
all support and encourage Supplier business quickly based on a proven í Show Your Commitment to Diversity
Diversity as a way of providing trademark and formula of doing busi- í Expand Supplier Diversity initiatives
opportunities for minority businesses, ness. We pride ourselves on “network- í Encourage Minority Purchasing
women-owned companies, and small ing” women, minority and veteran busi- Opportunities
disadvantaged business owners to do ness people with franchise opportuni-
í Advertise Your Franchise
business with major corporations ties. We provide up-to-date franchise
Opportunity
and/or government agencies. Our efforts news, opportunities, and each year list
also focus on business development of the Top Franchises. í Develop New Business Partnerships
minority and women-owned companies í Gain National & Regional Exposure
as a way of assisting them to the Minority Business
to participate more fully Community
and successfully in the í Network Your Supplier
mainstream national econo- Diversity Business
my. Within the magazines we Opportunities
address the issue of Supplier
í Educate Minority
Diversity through special
Entrepreneurs
coverage of litigation, legisla-
tion and issues relevant to í Increase Visibility,
minority business owners and Credibility & Presence in
the business community. the Minority Business
Community
FRANCHISING í Learn More About the
Minority
Franchising has been around Business Industry Through
for many centuries, but didn't Up-To-Date Articles
come to prominence until the
1930’s. According to the í Display Your Advertisement
Small Business Administration & Your Message in
approximately 10% of all busi- America’s Strongest
nesses are franchises and are Diversity Publications
growing. Our Trio of Diversity

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Supplier Diversity:
Bringing Companies &
Minority Vendors
Together
ONLINE RESOURCES REACH THE OUR SERVICES
Our sites provide minority certification MWBE VENDORS YOU NEED We can assist you in your efforts to
for every state. In addition, we post In addition to matching companies connect with the minority community
Minority Vendor Profiles, Diversity with Minority Vendors, we are also an by offering the following services:
Mission Statements; provide a com- excellent resource for the rapidly
í Print Advertisement
plete List of Conferences to attend as growing field of women-owned
well as listings for companies seeking businesses. Our goal is to make í Editorial Profile
Minority Vendors. MWBE’s more visible and viable as í Corporate Logo Links and Business
One of the most valuable resources we vendors. By advertising with us, you’ll Resources Certification Links
can offer to the business community is reach thousands of women-business í Free Online Monthly Schedule of
our website. Our sites provide: owners who will help grow your busi- Events & Conferences
ness as well.
í Minority Certification Information í Free Online Minority Vendor
for Every State By reaching out to MWBE Vendors this Applications
will allow you to:
í Certification Links í Free Access to Supplier Diversity
í Show your commitment to SD Listings
í Post Minority Vendor Profiles
Initiatives
í Post Corporate Logo Links í Online Newsletter Sponsorships
í Encourage minority purchasing
í Post Banners í Sign Up for Free Online
opportunities
E-Newsletter
í SD Directory í Develop new business partners
í E-Newsletter Advertising, Editorial
í Post Listings of SD Opportunities í Develop new avenues for and Corporate Logo Link
í Up to Date List of National and networking
í Survey Opportunity to be included
Regional Conferences Specific to SD í Gain National and Regional as Top Supplier Diversity Program
í Schedule of Events exposure to the minority business
í Minority Vendor Applications community
í E-Newsletter í Learn more about the minority
business industry through up to
í Success Story
date articles
í View our WBENC Certificate
í Learn more about what other
companies are doing
í Find up to date conferences with
dates and locations

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We Get Your Print Ads To The Right People

Key Facts about
Women-Owned
Businesses
The number of women-owned SIX FOR BUSINESS GROWTH
businesses with $1 million or more í Commit to growth 4 These firms employ 1.2 million
grew 2,000% (1977 – 2002). people and generate $165 billion
í Recognize that growth is a process
in revenues.
í Learn the business of growing a
20% of $ 1 million plus firms are business 4 Women own 40% of all firms.
women-owned. 4 Women-owned businesses
í Create the right kind of growth
in wholesale trade generated the
í Define growth on your own terms
7 in 10 women who own businesses highest aggregate sales- over
í Commit to continuous learning $400 billion.
of $1 million plus are 45 years of age
or greater. 4 Top industries for
SEVEN FOR THE WOMAN OWNER women-owned businesses:
THESE WOMEN: í Believe in your ability to act Health care and social
í Are “gutsy,” action-oriented women í Focus assistance (16%)
í Have a solutions orientation í Seize opportunities Administrative support (15%)
í Believe a larger business actually í Meet the challenges Professional, scientific &
provides more freedom í Think beyond the present technical services (15%)
í Are energized by the “business í Create new ways of working Educational services (13%)
of a growing business” í Re-assess and make adjustments 4 Women Owners of
í Create their own rules larger firms tend to be:
í Focus on internal business culture EIGHT FOR BUSINESS OPERATIONS Younger than their men
counterparts
í Are life-long learners í Create infrastructure early
More racially diverse than
í Learn how to let go and delegate men owners
THEIR STRATEGIES INCLUDE: í Hold people accountable
4 3% of all women-owned firms
í Five for the Long Term í Handle people problems quickly have revenues of $ 1 million or
í Form effective relations with í Adapt to changing markets and more, compared to 6% of all
financial institutions technologies men-owned businesses
í Know the advantages and í Learn to say “NO” 4 Regardless of business size,
disadvantages of having partners
í Learn by doing women owners are:
í Learn how to manage the market
í Learn from failure Less likely than men owners
í Seek advice, counsel and to use credit
connections More likely to use personal assets
í Create your own version of success Less likely than men to be involved
in day-to-day business operations

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Our Commitment to
Supplier Diversity

OTP’s GOAL each other’s potential. Foremost, The OTP FOCUS
Olive Tree Publishing’s — OTP’s commit- Trio’s goal is to be the catalyst for success Support African American Business
ment is to promote, educate and assist for the African American, the Hispanic, Owners as well as Hispanic, Asian,
African American, Hispanic, Women, the Woman, the Asian, the Native Native American, Veteran and Women
the Disabled and other Minority-Owned American, the Veteran and the Disabled Business Owners (WBEs) Women &
Businesses with Corporate America. business owner in the corporate world. Minority Business Owners (MWBEs)
The Trio of magazines we publish, The We focus on business development as a Disabled Business Veterans (DBVs)
Black EOE Journal, Hispanic Network way to assist small minority business Disabled Business Entrepreneurs by:
Magazine and Professional Woman’s owners with equal and successful partic-
í Providing Visibility for Minority-
Magazine are obliged to support the ipation in the mainstream national
Owned Businesses
business relationships between poten- economy. We link opportunities and
contacts by establishing working rela- í Building Partnerships
tial suppliers and Corporate America. It
is our duty to support small businesses tionships with our clients so we can í Increasing Network Opportunities
and to help them grow and prosper on identify their needs for the success of í Promoting Corporate America’s
a long-term basis. It is also our mission reaching a broader spectrum, high-quality Diversity Initiatives
supplier base.
to inform and educate both the buyer í Promote Small Business and
and the vendor to show the value of Importance of Being Certified

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Supplier Diversity
Market Profile

THE FACTS all Women Business Owners, with Specialists! We are experts in providing
According to the U.S. Census Bureau 2006 sales revenue of $230 billion. opportunity by connecting Corporate
Survey of Business Owners the number The U.S. Census Bureau Survey of America with multicultural readers since
of African American Owned Businesses Business Owners between 1997 and 1991. We can assist your Supplier
has increased 45% between 1997 and 2002 found that of those firms that Diversity Program by connecting
2002 to a total of nearly 1.2 million. responded over 3 million United States you with a range certified minority
Their total receipts and sales numbers Veterans held interest in the company. and women owned businesses. Our
have increased 24% in the same time That’s 14.5% of all firms that responded. multicultural readers can provide a
period to the tally of over $88.6 Of those 3 million, 66% owned major- variety of unique and quality services
million. The same trend can be found ity interest in the firm. and products.
in all Minority Owned Businesses.
Growth prevails in Hispanic Owned OUR DISTINCT
REACHING YOUR TARGET,
Businesses with an increase in owner-
ship from 1.2 million to 1.57 million
YOUR INDUSTRY, YOUR FIELD ADVANTAGES
(31%) and sales and receipts figures Through aggressive marketing strate-
totaling $221.9 million. Between 1997 gies, we are able to network and pro- í Promote Your Diversity
and 2002 Women Business Owners vide business opportunities in all fields Commitment in the
saw a 20% growth in numbers to 6.49 of business such as: Products, Services Minority Community
million and a sales increase to $939.5 or Vendors in Telecommunications,
Retail, Automotive, Travel, Healthcare, í Initiate Minority Business
million. Partnerships
Hospitality, Restaurants, Technology,
As of 2006, The Center for Women’s í Achieve National Exposure
Engineering, Computer Science,
Business Research projects that there for Your Diversity Support
Aerospace, Banking, Finance,
are an estimated 10.4 million Women
Investments, Utility, Construction, í Establish Leadership in the
Owned Companies. This means that
Waste Management, Environmental Minority Business Community
two out of five, 40% of all businesses
Science, Energy, Oil, Global Warming í Development of New Business
in the United States are owned by
and Going Green. Opportunities
women. That 40% generates $1.9
trillion in sales. The Center for í Participation in a Better,
Women’s Business Research also ADVANTAGES TO ADVERTISING More Diverse Future
reports that in 2006 a sub-group of YOUR SUPPLIER DIVERSITY í Connect Business People with
Women Business Owners, Women of PROGRAM Corporate America
Color are shown to represent 21.4% of The Trio will connect you with your
target audience. We are the Diversity

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Supplier Diversity
Distribution
The Trio is locally and nationally distributed through direct mail to businesses, nationally through
Conference and Trade Show distribution as well as newsstands and bookstores.

BUSINESS TARGET DISTRIBUTION

í Certified MWBEs-Minority & í U.S. Department í Black Business Expo í Annual Industry & SBA
Women Owned Businesses of Commerce í Black Career Women Procurement Conference
í DBE-Disadvantaged í Minority Franchising í National Owners of Black í SUPERCOMM
Business Enterprise í International Franchise Enterprises í International Franchise
í African American Association í Business & Trade Expo
Entrepreneurs í Women’s Business Conferences í Women in Technology
í National Minority Supplier Development Center í National & Regional International
Development Council í Black Business Minority Business í Women of Color
(39 councils including Professionals & Associations & í National Black MBA
Puerto Rico) Entrepreneurs Conference Organizations
í Black Business Expo
í National Minority Enterprise í National Association of í Bookstores: Barnes & & Trade Show
Development Conference Minority Women in Noble, Borders
í National Association of
í NAACP-National Business í Civil Rights Organization Purchasing Management
Association for the í Office of Minority Business Women’s Organizations í Congressional Black
Advancement of Colored
í Federal Executive í Minority Business Caucus Foundation
People Conference
Procurement Agencies Development agencies
í NAACP-Members and í Subscribers
í Federations of í Minority and Women
Affiliates í Newsstands
Organizations for Owned Business Enterprise
í NUL-National Urban Professional Women í Bookstores
í African American Women
League Conference
í National SCORE Office í Libraries
on Tour
í NUL-Members and í Advertisers
í Professional Women’s í Women Business Enterprise
Affiliates
Network National Council í Corporations
í SBA-Small Business
í ASPIRA Association, Inc. í African Americans í Alumni Organizations
Administration, National
and Regional Offices í HBI’s Historically Institutes in Congress í Minority Clubs &
í National Trade Fairs and í African Americans Associations
í Minority Business
Development Centers Conventions in Government í Minority City Groups
í African American Chamber í National Black Chamber í Corporate managers í City Council Offices
of Commerce of Commerce & CEOs & Members
í U.S. Census Bureau í U.S. Chamber of Commerce í Chicago Business
Opportunity Fair

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Demographics &
Readership
TARGET AUDIENCE TARGET AUDIENCE TARGET AUDIENCE
African American Community Hispanics and Native Americans multicultural Women
CURRENT CIRCULATION CURRENT CIRCULATION CURRENT CIRCULATION
122,687 125,451 138,112
READERSHIP READERSHIP READERSHIP
552,092 564,529 621,504

TOTAL AUDIENCE:
1,738,125

READERSHIP PERCENTAGE READERSHIP PERCENTAGE READERSHIP PERCENTAGE
MEDIAN AGE BREAKDOWN MEDIAN AGE BREAKDOWN MEDIAN AGE BREAKDOWN
Age Group ......................... % Readers Age Group .......................... % Readers Age Group .......................... % Readers
18-24 .................................. 33% 18-24 ................................... 30% 18-24 ................................... 32%
25-34 .................................. 34% 25-34 .................................. 34% 25-34 ................................... 31%
35-44 .................................. 28% 35-44 ................................... 26% 35-44 ................................... 27%
45+....................................... 5% 45+ ...................................... 10% 45+ ...................................... 10%
52% .................................... Male 55% ..................................... Male 90% ..................................... Female
48% .................................... Female 45% ..................................... Female 10% ...................................... Male
Bilingual ............................. 23% 85% ..................................... Bi-Lingual Bilingual .............................. 45%
GEOGRAPHIC BREAKDOWN GEOGRAPHIC BREAKDOWN GEOGRAPHIC BREAKDOWN
Northeast ............................ 20% Northeast ............................ 27% Northeast ............................ 30%
Southwest ........................... 32% Southwest ........................... 31% Southwest ........................... 26%
Northwest ........................... 17% Northwest ........................... 19% Northwest ........................... 16%
Southeast ............................ 31% Southeast ............................ 23% Southeast ............................ 28%
ETHNIC BACKGROUND ETHNIC BACKGROUND ETHNIC BACKGROUND
African Americans ........... 89% Hispanic & Latin ................ 85% Hispanic ............................... 24%
Hispanic .............................. 6% African Americans ............ 5% African American .............. 21%
Native American ............... 4% Native American ............... 9% Asian American ................. 18%
Other .................................... 1% Other .................................... 1% Native American ............... 9%
Pacific Islanders ................ 6%
**Ask your account executive for
the most up to date market profiles Others .................................. 22%

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We Attend Over 100 Diversity Conferences For You

National Distribution
CONFERENCES DISTRIBUTION
Direct Distribution to Over 100 CONFERENCES DISTRIBUTION INCLUDES
Career Fairs, Consumer Events &
Direct Distribution with í NEWSSTANDS
Business Expo’s Nationwide
an estimate of 1,000 to
Focusing On: í BOOKSTORES
10,000 copies per con-
í Diversity ference. Magazines can
í COLLEGES & UNIVERSITIES
í Employment be found
Including HBCU’s, HACU’s, Women Colleges &
í Supplier Diversity at the following locations
Universities
at conferences:
í Education
í TECHNICAL & TRADE SCHOOLS
í Veterans í Inside the Attendee
í Physically Challenged Conference Bags given í IVY LEAGUE SCHOOLS
í Women at the Registration
í CAREER CENTERS
Booth
í Hispanics í LIBRARIES
í Displayed on Resource
í Latinos Tables Free to Walk-Ins í DIVERSITY ORGANIZATIONS
í Native Americans (American & Attendees
Indians, Eskimos, Aleuts and í Inside Our Designated í GOVERNMENT PROFESSIONALS
Native Hawaiians) Booth í BUSINESS PROFESSIONALS
í Asian Pacific Americans í Distributed by Our
í Asian Indians Representatives to í SUBSCRIBERS
í African Americans Each Walk-In & í ONLINE SUBSCRIBERS
í Pacific Islanders Exhibitors
í AMAZON.COM
í And other Multicultural/
Minority Groups í MAGAZINES.COM

Conferences Also Focus On
Specific Careers Such As:
í Science, Engineering and
Aerospace
í Accounting / Finance
í Government &
Armed Forces
í Healthcare
í Education
í And much more.
See partial list on
pages 13 & 14

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Diversity Conference List
AFRICAN-AMERICAN FOCUSED HISPANIC FOCUSED WOMEN FOCUSED

í NOBLE – National Organization of í LULAC – League of United í NAWMBA – National Association
Black Law Enforcement Executives Latin American Citizens** of Women MBA’s
í NAACP – National Association í NCLR – National Council í WIFLE – Women in Federal
for the Advancement of of La Raza Annual Convention Law Enforcement
Colored People í USHCC – U.S. Hispanic í WFH – Women For Hire
í NUL – National Urban League Chamber of Commerce – Career Expos**
í NBMBAA – National Black í HACU – Hispanic Association í WPO – Women Presidents
MBA Association of Colleges & Universities Organization
í BEYA – Black Engineer í NSHMBA – National Society í NOW – National Organization
of the Year Awards of Hispanic MBA’s for Women
í NFBPA – National Forum for í HACE – Hispanic Alliance for í WLE – Women’s
Black Public Administration Career Enhancement** Leadership Exchange**
í BDPA – Black Data í Innovative Educators: í NAWIC – National Association
Processing Associates Latino Students – Promoting of Women in Construction
í NBCSL – National Black Caucus Access & Success í WBDC – Women’s Business
of State Legislators í ALPFA – Association of Latino Development Center
í Black College Expo** Professionals in Financing í PWC – Professional Women
and Accounting in Construction
í ASALH – Association for the
Study of African American í *SACNAS – Society for í FEW – Federally Employed Women
Life and History** Advancement for Chicanos and
í WBENC – Women’s Business
Native Americans in Science
í HBCU-CD – Historically Black Enterprise National Council**
College & Universities – í *MAES – Mexican American
í NAWBO – National Association
Career Development Engineers and Scientist
of Women Business Owners**
í *NSBE – National Society í *NAHP – National Association
í *WITI – Women In
of Black Engineers of Hispanic Publications
Technology International**
í *NABA – National Association í *HENAAC – Hispanic
í *SWE – Society of Women Engineers
of Black Accountants Engineer National Achievement
Awards Conference í *NAWLEE – Nat’l Association of
í *BIG – Blacks In Government Women Law Enforcement
í *SHPE – Society of Hispanic
Executives
Professional Engineers
GOVERNMENT FOCUSED í *Women of Color**
í NGLCC – National Gay and Lesbian
í FEW – Federally Employed LAW ENFORCEMENT FOCUSED
Chamber of Commerce
Women
í NOBLE – National í Out and Equal Workplace
í NBCSL – National Black Caucus
Organization of Black Law Advocates
of State Legislators
Enforcement Executives
í *BIG – Blacks In Government
í WIFLE – Women in
Federal Law Enforcement Conference participation and dates
HEALTHCARE FOCUSED í *NAWLEE – National are subject to change without notice.
Association of Women Law Events may be added or withdrawn
í ASHHRA – American Society for at any time.
Enforcement Executives
Healthcare Human Resources
Administration
* Press Only ** Multiple Events

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Diversity Conference List
SUPPLIER DIVERSITY FOCUSED DISABILITY FOCUSED ENGINEERING &
TECHNOLOGY FOCUSED
í JPL – Jet Propulsion Laboratory í YAI/NIPD – National Institute
– High Tech Conference for People with Disabilities í BEYA – Black Engineer
í DiversityBusiness.com í SDS – Society for Disability Studies of the Year Awards
í USPAACC - US Pan Asian í JAN – Job Accommodation Network í BDPA – Black Data
American Chamber of Processing Associates
í CADVBE – California Disabled
Commerce Veteran Business Enterprise í JPL – Jet Propulsion Laboratory
í USHCC – U.S. Hispanic – High Tech Conference
í USBLN – US Business
Chamber of Commerce Leadership Network í *Women of Color STEM
í WBENC – Women’s Business í *WITI – Women In Technology
Enterprise National Council** ALL MINORITY FOCUSED International**
í CMSDC – Chicago Minority í *SACNAS – Society for
Supplier Development Council í NEMNET – National Employment Advancement for Chicanos and
Minority Network** Native Americans in Science
í AMAC – Airport Minority
Advisory Council í JPL – Jet Propulsion Laboratory í *MAES – Mexican American
– High Tech Conference Engineers and Scientists
í MED Week - Minority Enterprise
Development Week í DiversityBusiness.com í *HENAAC – Hispanic
í SCMBDC – Southern í KCMBA – Kansas City MBA Engineer National Achievement
California Minority Business í CCF – City Career Fair** Awards Conference
Development Council í DBP – Diversity Best Practices** í *SWE – Society of Women Engineers
í NAWBO – National Association í *SHRM – Society for Human í *SHPE – Society of Hispanic
of Women Business Owners** Resource Management** Professional Engineers
í NAWIC – National Association
of Women in Construction ASIAN FOCUSED FINANCE FOCUSED
í WBDC – Women’s Business í ALPFA – Association of
Development Center í NAAMBA – National
Association of Asian MBAs Latino Professionals in
í PWC – Professional Women Financing and Accounting
in Construction í USPAACC – US Pan Asian
American Chamber of í *NABA – National Association
í DBP – Diversity Best Practices** of Black Accountants
Commerce
í *NMSDC – National Minority í *AFP – Association of
Supplier Diversity Council UNIVERSITY RECRUITMENT Financial Professionals
í *SHRM Diversity & Inclusion FOCUSED
VETERAN FOCUSED
í Black College Expo**
MBA FOCUSED í HBCU-CD – Historically Black í CADVBE – California Disabled
College & Universities - Career Veterans Business Enterprise
í NAWMBA – National Association
Development í *NVSBE – National Veteran
of Women MBA’s
í NEMNET – National Employment Small Business Expo
í NBMBAA – National Black
Minority Network** More conferences to come. To inquire about
MBA Association
í HACU – Hispanic Association conferences not on this list, please contact
í NSHMBA – National Society Heather Tormey, Conference Coordinator at:
of Colleges & Universities
of Hispanic MBA’s HeatherT@hnmagazine.com
í Innovative Educators:
í KCMBA – Kansas City MBA
Latino Students – Promoting
í NAAMBA - National Association Access & Success
of Asian MBAs * Press Only ** Multiple Events

Conference participation and dates are subject to change without notice. Events may be added or withdrawn at any time.

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Bonus Conferences
List by Issue

DECEMBER JANUARY FEBRUARY
PROFESSIONAL WOMAN’S BLACK EOE JOURNAL HISPANIC NETWORK MAGAZINE
MAGAZINE WINTER ISSUE WINTER ISSUE
WINTER ISSUE í Black College Expo í WBENC – Women’s Business
í Black College Expo Enterprise National Council
í ERN – Emerging Researchers National
í ERN – Emerging Researchers National in STEM í Diversity Best Practices
in STEM í WBENC – Women’s Business í ERN – Emerging Researchers National
í WBENC – Women’s Business Enterprise National Council in STEM
Enterprise National Council í YAI/NIPD – National Institute í NEMNET – National Employment
í NEMNET – National Employment for People with Disabilities Minority Network
Minority Network í Diversity Best Practices í SCMBDC – Southern California
í BEYA – Black Engineer Minority Business
í NEMNET – National Employment
of the Year Awards Development Council
Minority Network
í SCMBDC – Southern California í HACE – Hispanic Alliance
í BEYA – Black Engineer
Minority Business Development for Career Enhancement
of the Year Awards
Council í JPL – Jet Propulsion Laboratory
í SCMBDC – Southern California
í JPL – Jet Propulsion Laboratory Minority Business Development í Innovative Educators – Latino Students
í ASALH – Association for the Study Council – Promoting Access and Success
of African American Life and History í JPL – Jet Propulsion Laboratory í CMSDC – Chicago Minority
í WFH – Women For Hire Supplier Development Council
í CMSDC – Chicago Minority
í CCF – City Career Fair Supplier Development Council í DiversityBusiness.com
í NFBPA – National Forum í YAI/NIPD – National Institute
for Black Public Administrators for People with Disabilities
í ASALH – Association for the Study í CCF – City Career Fair
of African American Life and History í *NAHP – National Association
í CCF – City Career Fair of Hispanic Publications
í *NSBE – National Society
of Black Engineers

* Press Only

SUBJECT TO CHANGE • ASK YOUR ACCOUNT EXECUTIVE FOR EXACT LISTS,
DATES AND LOCATIONS OR VISIT US ON THE WEB

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Bonus Conferences
List by Issue

MARCH APRIL MAY
PROFESSIONAL WOMAN’S MAGAZINE BLACK EOE JOURNAL HISPANIC NETWORK MAGAZINE
SPRING ISSUE SPRING ISSUE SPRING ISSUE
í WPO – Women Presidents Organization í Diversity Best Practices í WIFLE – Women in
í SDS – Society for Disability Studies í CADVBE – California Disabled Federal Law Enforcement
í CADVBE – California Disabled Veterans Business Enterprise í CADVBE – California Disabled
Veterans Business Enterprise í NOBLE – National Organization Veterans Business Enterprise
í WIFLE – Women in Federal of Black Law Enforcement Executives í KCMBA – Kansas City MBA
Law Enforcement í WIFLE – Women in í NAWBO – National Association
í CCF – City Career Fair Federal Law Enforcement of Women Business Owners
í NFBPA – National Forum for í DiversityBusiness.com í SDS – Society for Disability Studies
Black Public Administration í WBENC – Women’s Business í HACE – Hispanic Alliance
í WFH – Women For Hire Enterprise National Council for Career Enhancement
í HACE – Hispanic Alliance í SDS – Society for Disability Studies í WBENC – Women’s Business
for Career Enhancement í NAWBO – National Association Enterprise National Council
í WBENC – Women’s of Women Business Owners í LULAC – League of United Latin
Business Enterprise National Council í NAACP – National Association American Citizens
í CMSDC – Chicago Minority for the Advancement of í NOW – National Organization
Supplier Development Council Colored People for Women
í DiversityBusiness.com í NOW – National Organization í NCLR – National Council of La Raza
for Women í ALPFA – Association of Latino
í Innovative Educators – Latino Students
– Promoting Access and Success í FEW – Federally Employed Women Professionals in Finance and Accounting
í YAI/NIPD – National Institute í AMAC – Airport Minority í FEW – Federally Employed Women
for People with Disabilities Advisory Council í AMAC – Airport Minority
í NAWBO – National Association í CCF – City Career Fair Advisory Council
of Women Business Owners í *NABA – National Association í CCF – City Career Fair
í AMAC – Airport Minority of Black Accountants í *SHRM – Society for
Advisory Council í *NVSBE – National Veteran Human Resource Management
í USPAACC – US Pan Asian American Small Business Expo í *NVSBE – National Veteran
Chamber of Commerce í *SHRM – Society for Small Business Expo
í *NAHP – National Association Human Resource Management
of Hispanic Publications

* Press Only

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Bonus Conferences
List by Issue

JUNE JULY AUGUST
SUMMER ISSUE SUMMER ISSUE SUMMER ISSUE
í NAAMBA - National Association of Asian í ASHHRA – American Society í ASHHRA – American Society
MBAs for Healthcare Human for Healthcare Human
í USBLN – US Business Resources Administration Resources Administration
Leadership Network í NUL – National Urban League í JAN – Job Accommodation Network
í NOBLE – National Organization of í JAN – Job Accommodation Network í NAWIC – National Association
Black Law Enforcement Executives í BDPA – Black Data on Women in Construction
í ASHHRA – American Society Processing Associates í HACE – Hispanic Alliance
for Healthcare Human í NAWIC – National Association for Career Enhancement
Resources Administration on Women in Construction í USHCC – United States Hispanic
í *NAWLEE – National Association of í KCMBA – Kansas City MBA Chamber of Commerce
Women Law Enforcement Executives í WBDC – Women’s Business
í NBMBAA – National Black
í HACE – Hispanic Alliance MBA Association Development Center
for Career Enhancement í PWC – Professional Women in Construction
í WBDC – Women’s Business
í LULAC – League of United Latin Development Center í HACU – Hispanic Association
American Citizens of Colleges & Universities
í PWC – Professional Women
í NAACP – National Association in Construction í DBP – Diversity Best Practices
for the Advancement of Colored People
í *BIG – Blacks In Government í MED Week – Minority Enterprise
í NCLR – National Council of La Raza Development Week
í MED Week – Minority Enterprise
í NOW – National Organization for Women Development Week í USBLN – US Business Leadership Network
í NUL – National Urban League í ASALH – Association for the í NSHMBA – National Society of
í ALPFA – Association of Latino Study of African American Life Hispanic MBA's
Professionals in Finance and Accounting and History í CCF – City Career Fair
í JAN – Job Accommodation Network í USBLN – US Business í *HENAAC – Hispanic Engineer National
í BDPA – Black Data Processing Associates Leadership Network Achievement Awards Conference
í NAWIC – National Association í CCF – City Career Fair í *SWE – Society of Women Engineers
on Women in Construction í *SHPE – Society of Hispanic
í KCMBA – Kansas City MBA Professional Engineers
í NBMBAA – National Black MBA Association í *SACNAS – Society for Advancement for
í WBDC – Women’s Business Chicanos and Native Americans in Science
Development Center í *NMSDC – National
í FEW – Federally Employed Women Minority Supplier Diversity Council
í MED Week – Minority Enterprise í *MAES – Mexican American
Development Week Engineers and Scientists
í CCF – City Career Fair í *SHRM Diversity & Inclusion
í *SHRM – Society for
Human Resource Management
í *NVSBE – National Veteran
Small Business Expo
í *BIG – Blacks In Government
* Press Only

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Bonus Conferences
List by Issue

SEPTEMBER OCTOBER NOVEMBER
FALL ISSUE FALL ISSUE FALL ISSUE
í USHCC – U.S. Hispanic í Black College Expo í SCMBDC – Southern California
Chamber of Commerce í DBP – Diversity Best Practices Minority Business Development Council
í Black College Expo í NBCSL – National Black Caucus í The College Expo
í WLE – Women’s Leadership Exchange of State Legislators í HACE – Hispanic Alliance
í WFH – Women For Hire í HBCU-CD - Historically Black College & for Career Enhancement
í PWC – Professional Women Universities - Career Development í NEMNET – National
in Construction í CCF – City Career Fair Employment Minority Network
í HACU – Hispanic Association í *SWE – Society of Women Engineers í CCF – City Career Fair
of Colleges & Universities í *NMSDC – National
í HACE – Hispanic Alliance Minority Supplier Diversity Council
for Career Enhancement í *SHRM Diversity & Inclusion
í NBCSL – National Black Caucus í *Women of Color STEM
of State Legislators
í ASALH – Association for the Study
of African American Life and History
í NSHMBA – National Society of
Hispanic MBA’s
í HBCU-CD - Historically Black College &
Universities - Career Development
í CCF – City Career Fair
í NAWMBA – National Association
of Women MBA’s
í *HENAAC – Hispanic Engineer National
Achievement Awards Conference
í *SWE – Society of Women Engineers
í *SHPE – Society of Hispanic
Professional Engineers
í *WITI – Women In Technology
International
í *SACNAS – Society for Advancement
for Chicanos and Native Americans
in Science
í *NMSDC – National
Minority Supplier Diversity Council
í *MAES – Mexican American
Engineers and Scientists
í *SHRM Diversity & Inclusion
í *Women of Color STEM
* Press Only

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Editorial Profile

FEATURED IN EVERY ISSUE
í Cover Story í The Accomplished Woman
í Education and í A Woman in a Man’s
Employment Opportunities World
í Workforce Diversity í Lifestyles, Culture and
í Technology & Engineering Holidays
í Industry Specific í Business News, Mentoring
and Networking
í Finance & Money
Management í Supplier Diversity News,
Trends and Opportunities
í Highlights, Profiles and
Success Stories í Disability Focus
í Schedule of Events and í Healthcare
Conference Calendar í Supply Chain Management

SPECIAL EDITIONS
INCLUDE INDUSTRY
SPECIFIC TOPICS:
í Aerospace and Defense í Government and
í Biotechnology, Hospital Military
and Pharmaceutical í Retail and Services
í Finance, Banking and í Technology
Professional Services í Transportation and
í Health and Medicine Logistics
í Hospitality and í Utilities, Gas, Electric,
Entertainment Oil and Energy
í Lifestyles í Global Warming
í Automotive í Supply Chain Management
í E-Commerce í Franchising

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Editorial Calendar

JANUARY FEBRUARY MARCH
Black History Month Diversity Women in History
• HBCUs • Workforce Diversity • Workforce Diversity
• Workforce Diversity • Hispanic Engineers • Women Engineers
• Disability Initiatives • Government & Armed Forces • Finance, Accounting & Banking
• Black Engineers • Veteran Recruitment • Disability Recruitment
• Supplier Diversity • Latina Business Owners • Supplier Diversity Initiatives
APRIL MAY
• Disability Recruitment & DVBEs
• LGBT
College & Professional Recruitment 20 Year Anniversary
• NAACP Cinco de Mayo JUNE
• Finance, Accounting & Banking • Global Diversity College & Professional Recruitment
• Government & Armed Forces • Hispanics & Government • Asian Women in the Workplace
• Global Diversity • Finance & Accounting • Higher Education
• DVBEs • Supplier Diversity Initiatives • Women in Government & Armed Forces
• Disability Recruitment & DVBEs • Disability Recruitment & DVBEs • Healthcare
• LGBT • LGBT • WBE’s & WMBE's
JULY AUGUST SEPTEMBER
Best of the Best Best of the Best Best of the Best
*20 Year Anniversary • Top Companies for Hispanics • Top Companies Recruiting Women
• Top Diversity Employers • Top Supplier Diversity Programs • Top Supplier Diversity Programs
• Top Supplier Diversity Programs • Top Colleges, Universities & MBA Schools • Top Colleges, Universities &
• Top Colleges, Universities & MBA Schools • Top Healthcare & Pharmaceuticals MBA Schools
• Top Healthcare & Pharmaceuticals • Hispanic Heritage • Top Healthcare & Pharmaceuticals
• Disability Recruitment • STEM • STEM
OCTOBER NOVEMBER DECEMBER
Highlights & Profiles Highlights & Profiles Highlights & Profiles
• African American Success Stories • Hispanic Success Stories • Women Success Stories
• Top Gov. & Law Enforcement Agencies • Hispanic Women Engineers & IT • Black Women in History
• STEM • Top Gov. & Law Enforcement Agencies • HBCUs
• Supplier Diversity • Disability & Recruitment • Top Gov. & Law Enforcement Agencies
• Top Financial Institutions and • Hispanic Business Owners • WMBE’s
other specific categories • Top Financial Institutions and • Top Financial Institutions and
other specific categories other specific categories

For a detailed editorial list, survey deadlines and updated calendars, please contact our Account Executive. Editorial Calendar subject to change.

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Magazine
Trio-Publishing Breakdown
Publishing Date Issue Space Deadline Cover Story Publication

Mid January Winter 11/15/10 Steve Harvey Black EOE Journal
Mid February Winter 12/15/10 Edward James Olmos Hispanic Network Magazine
Mid March Spring 01/14/11 Fran Drescher Professional WOMAN’S Magazine
Mid April Spring 02/11/11 Lou Gossett, Jr. Black EOE Journal
Mid May Spring 03/11/11 Ricky Martin Hispanic Network Magazine
Mid June Summer 04/15/11 Laila Ali Professional WOMAN’S Magazine
Mid July Summer 05/13/11 Best of the Best Past Covers Collage Black EOE Journal
Mid August Summer 06/10/11 Best of the Best Past Covers Collage Hispanic Network Magazine
Mid September Fall 07/15/11 Best of the Best Past Covers Collage Professional WOMAN’S Magazine
Mid October Fall 08/12/11 Gayle King Black EOE Journal
Mid November Fall 09/9/11 America Ferrera Hispanic Network Magazine
Mid December Winter 10/14/11 TBA Professional WOMAN’S Magazine
Mid January Winter 11/10/11 TBA Black EOE Journal
Mid February Winter 12/9/11 TBA Hispanic Network Magazine
Mid March Spring 01/13/12 TBA Professional WOMAN’S Magazine
Mid April Spring 02/10/12 TBA Black EOE Journal
Mid May Spring 03/16/12 TBA Hispanic Network Magazine
Mid June Summer 04/13/12 TBA Professional WOMAN’S Magazine
Mid July Summer 05/11/12 TBA Black EOE Journal
Mid August Summer 06/15/12 TBA Hispanic Network Magazine
Mid September Fall 07/13/12 TBA Professional WOMAN’S Magazine
Mid October Fall 08/10/12 TBA Black EOE Journal
Mid November Fall 09/7/12 TBA Hispanic Network Magazine
Mid December Winter 10/12/12 TBA Professional WOMAN’S Magazine

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Deadlines &
Publishing Dates
BLACK EOE JOURNAL
ISSUE SPACE DEADLINE MATERIALS DUE PUBLISHING DATE
2011 SPRING February 15, 2011 February 28, 2011 April 15, 2011
2011 SUMMER May 16, 2011 May 31, 2011 July 15, 2011
2011 FALL August 15, 2011 August 31, 2011 October 14, 2011
2012 WINTER November 15, 2011 November 30, 2011 January 16, 2012
2012 SPRING February 15, 2012 February 29, 2012 April 16, 2012
2012 SUMMER May 15, 2012 May 31, 2012 July 16, 2012
2012 FALL August 15, 2012 August 31, 2012 October 15, 2012

HISPANIC NETWORK MAGAZINE
2011 WINTER December 15, 2010 December 31, 2010 February 15, 2011
2011 SPRING March 15, 2011 March 31, 2011 May 16, 2011
2011 SUMMER June 15, 2011 June 30, 2011 August 15, 2011
2011 FALL September 15, 2011 September 30, 2011 November 15, 2011
2012 WINTER December 15, 2011 December 30, 2011 February 15, 2012
2012 SPRING March 15, 2012 March 30, 2012 May 15, 2012
2012 SUMMER June 15, 2012 June 29, 2012 August 15, 2012
2012 FALL September 14, 2012 September 28, 2012 November 15, 2012

PROFESSIONAL WOMAN’S MAGAZINE
2011 SPRING January 14, 2011 January 31, 2011 March 15, 2011
2011 SUMMER April 15, 2011 April 29, 2011 June 15, 2011
2011 FALL July 15, 2011 July 29, 2011 September 15, 2011
2012 WINTER October 14, 2011 October 31, 2011 December 15, 2011
2012 SPRING January 16, 2012 January 31, 2012 March 15, 2012
2012 SUMMER April 16, 2012 April 30, 2012 June 15, 2012
2012 FALL July 16, 2012 July 31, 2012 September 14, 2012

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2011-12 Supplier Diversity & Franshise Media Kir

2011-12 Supplier Diversity & Franshise Media Kir

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