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Social Media &
Networking How-To
Introductions

Laura DeJoseph McArdle
Internship Coordinator
Career Services

Nerisa Arias
Graduate Intern
Career Services
Agenda

Social Media
Social Media in Your Career
How to Use it to Network
Networking Explained
Benefits & How It Works
What is Social Media?

Social Media can be defined as various online
communication platforms that allow people to share
information and resources.
Examples include Facebook, Twitter, and LinkedIn.
Will it help me find a job?
N
Social Media & Your Career
Social Media & Your Career

Have you ever tried Googling yourself?
It will give insight on what your online presence looks like.
How Should I NOT Use Social Media?

Remember what goes into the internet stays their forever.
You should not posts pictures of red cups, drugs/smoke, or
nudity, etcetera.
You should not use social media as an outlet for cyber
bullying, ignorance, or hate.
You should not document every single thing you do
throughout the day (ie. Went to my BIO class and now
going to eat lunch, then go to work).
Every time you post something make sure to ask yourself if
it best represents who you are as a person.
How Should I Use Social Media?

Professional Presence
Online Portfolio
Follow companies for job leads and to stay up on
trends
Follow handles that discuss jobs
Use social media to help you stay connected to your
networks and for job searching.
What is Networking?

Definition of NETWORKING
1 : the exchange of information or services among
individuals, groups, or institutions; specifically : the
cultivation of productive relationships for
employment or business
Networking Myths

Networking is using people
Nobody wants to be helpful
New contacts will give you a job
Only extraverts are good at this
Networking is only about getting jobs
Why Should I Network?
Six degrees of separation.
Get a job.
Develop your career.
Obtain referrals.
Explore career options.
Low risk of false pretenses.

Monster.com
Does It Work?
Does It Work?
Why Does it Work?

Expands your network
Connects you to their network
Connections lead to hidden opportunities
Employers hire based on referrals
How Do I Do it?

Asking questions
Sharing stories
Learning from others
Being interested
Building connections
How Do I Do it?

Networking Involves:
Energy
Outside comfort zone
Using phone, email, web, face to face
Authenticity
Follow up
Informational Interviews
•
•
•
•
•
•
•

Make courteous initial contact
Ask for information, not a job
Face-to-face meetings
Be politely persistent
Try to obtain referrals
Follow up/keep them informed of your progress
Thank them
Informational Interviews

Questions
Could you describe one of your typical workdays for me?
What skills are required in your position?
What parts of your job do you find most challenging?
What do find most enjoyable?
Are there any negatives to your job?
Which seasons of the year are toughest in your job?
How would you describe the culture?
Who Should I Network With?

Faculty
Professionals
Employers
Other Students
Alumni
Alumni Office, Bray 219
Alumni Database
Ways to Network
Parties, events
Meeting people in class
Professional associations
Career fairs
Class
Info sessions
Social Media
Networking through Social Media

LinkedIn
LinkedIn for Students: Your Career Starts Here
Build Your Professional Network
Networking through Social Media

LinkedIn for Students
Tip Sheets & Videos

Article
The Best Way to Connect with Alumni on LinkedIn
Sample Letter
How to Connect on LinkedIn

LinkedIn.com/Alumni
LinkedIn.com
Advanced Search
Networking through Social Media

Twitter
Networking Using Twitter
#conservation #climatechange
Green Hashtag List
Networking Tips

A good network is really just a circle of friends. It’s a two-way
street of helpful relationships.
Remember three things: in every social situation you’re in, make
sure people leave knowing who you are, what service/skills you
provide, and how to get a hold of you.
Karmic payoff. You help others, others will help you. Everyone
likes people who are helpful – so good things will likely come
toward those people.
Networking can lead to
Jobs, connections, internships, job shadows, tour of work place
Social Media Tips

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Social Media & Networking How-To

  • 2. Introductions Laura DeJoseph McArdle Internship Coordinator Career Services Nerisa Arias Graduate Intern Career Services
  • 3. Agenda Social Media Social Media in Your Career How to Use it to Network Networking Explained Benefits & How It Works
  • 4. What is Social Media? Social Media can be defined as various online communication platforms that allow people to share information and resources. Examples include Facebook, Twitter, and LinkedIn.
  • 5. Will it help me find a job? N
  • 6. Social Media & Your Career
  • 7. Social Media & Your Career Have you ever tried Googling yourself? It will give insight on what your online presence looks like.
  • 8. How Should I NOT Use Social Media? Remember what goes into the internet stays their forever. You should not posts pictures of red cups, drugs/smoke, or nudity, etcetera. You should not use social media as an outlet for cyber bullying, ignorance, or hate. You should not document every single thing you do throughout the day (ie. Went to my BIO class and now going to eat lunch, then go to work). Every time you post something make sure to ask yourself if it best represents who you are as a person.
  • 9. How Should I Use Social Media? Professional Presence Online Portfolio Follow companies for job leads and to stay up on trends Follow handles that discuss jobs Use social media to help you stay connected to your networks and for job searching.
  • 10. What is Networking? Definition of NETWORKING 1 : the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business
  • 11. Networking Myths Networking is using people Nobody wants to be helpful New contacts will give you a job Only extraverts are good at this Networking is only about getting jobs
  • 12. Why Should I Network? Six degrees of separation. Get a job. Develop your career. Obtain referrals. Explore career options. Low risk of false pretenses. Monster.com
  • 15. Why Does it Work? Expands your network Connects you to their network Connections lead to hidden opportunities Employers hire based on referrals
  • 16. How Do I Do it? Asking questions Sharing stories Learning from others Being interested Building connections
  • 17. How Do I Do it? Networking Involves: Energy Outside comfort zone Using phone, email, web, face to face Authenticity Follow up
  • 18. Informational Interviews • • • • • • • Make courteous initial contact Ask for information, not a job Face-to-face meetings Be politely persistent Try to obtain referrals Follow up/keep them informed of your progress Thank them
  • 19. Informational Interviews Questions Could you describe one of your typical workdays for me? What skills are required in your position? What parts of your job do you find most challenging? What do find most enjoyable? Are there any negatives to your job? Which seasons of the year are toughest in your job? How would you describe the culture?
  • 20. Who Should I Network With? Faculty Professionals Employers Other Students Alumni Alumni Office, Bray 219 Alumni Database
  • 21. Ways to Network Parties, events Meeting people in class Professional associations Career fairs Class Info sessions Social Media
  • 22. Networking through Social Media LinkedIn LinkedIn for Students: Your Career Starts Here Build Your Professional Network
  • 23. Networking through Social Media LinkedIn for Students Tip Sheets & Videos Article The Best Way to Connect with Alumni on LinkedIn
  • 25. How to Connect on LinkedIn LinkedIn.com/Alumni LinkedIn.com Advanced Search
  • 26. Networking through Social Media Twitter Networking Using Twitter #conservation #climatechange Green Hashtag List
  • 27. Networking Tips A good network is really just a circle of friends. It’s a two-way street of helpful relationships. Remember three things: in every social situation you’re in, make sure people leave knowing who you are, what service/skills you provide, and how to get a hold of you. Karmic payoff. You help others, others will help you. Everyone likes people who are helpful – so good things will likely come toward those people. Networking can lead to Jobs, connections, internships, job shadows, tour of work place

Hinweis der Redaktion

  1. Six degrees of separation. Anything is possible. Everyone wants to meet someone. As a general rule, there are never more than six people between you and the person you want to talk to. Networking is a way to access otherwise inaccessible people. Get a job. Networking is the number one way to get a job. 60-80% of jobs are found through some form of networking. A personal connection to a hiring manager is the best way to get your resume on the top of the pile. Develop your career. Broaden your professional horizons. Networking keeps you sharp, current, and in touch with your industry. Obtain referrals. Even if you plan on staying in a given job indefinitely – why not make your business the best and the busiest? Explore career options. Before making a leap into another career, what better way than to talk to people who know.Low risk of false pretenses. When you’re talking to a friend of a friend, it’s unlikely that the friend’s friend is going to lead you on or tell you half-truths. You can more or less expect to get the full story. If you’re talking about a job opportunity – you’ll hear about the hours, the boss, and the coworkers.