UX Design for Mobile App

2. (Banco Votorantim)
(Jornal Estadão)
Andres Bruzzone
Overview

3. Briefing
“We want to make the users life
easier when buying a car, turning
their experience more efficient,
easier and better, helping them
buying better”

4. Needs
BUSINESS NEEDS
USER NEEDS
Jornal do Carro
• More article views
Meu Carro Novo
• Sell Finance Plan
Buyers
• Find a car in a easy and safe way
Sellers
• To be contacted by buyers

5. Mobile App

6. Mobile App

7. Research&Survey

8. Research
96%
Research on Internet
before buying
86%
Check online car stores/
dealer reputation
45%
Ask family and friends to
decide
93%
Research about Make
and Models

9. Research
84%
Will post their
experience on SM
47%
Would buy online
38%
Webmotors Audience
use their App
49%
Buy 1st car by 21 yo

10. Survey

11. CCA&Benchmarking

12. Benchmarking

13. Persona&Scenario

14. Persona: Buyer
Anna, 24
Young Professional
Mobile
Laptop
NOT Need Help
90%
10%
Need Help
NOT Need Finance
Need Finance
NOT Use Apps
Use App
TECH SAVVY
EXPERIENCE
Nutritionist, loves her smartphone and wants to buy
her first car, but doesn’t have much saved money.
Has no experience in buying a car.
“I don’t feel confident in
buying a car. I need my
family and friends to help
researching!”

15. Scenario
Ana has decided to buy a car. She already
talked to her friends, boyfriend, and
family. She thinks a Nissan Altima can
be a good option.
She has a low budget to buy the car and
will probably need a Finance plan.
Although she has been recommended to
chose a Nissan Altima as her first car, she
is still not 100% confident and might
need extra information.

16. User Journey
Anna is planning
to buy her first
car.
She asks her
family and friends
for opinions.
She browses the
internet for the
right car.
She asks her
friends again
for advice on a
specific car
listing.
She
calculates
the financing
cost.
She contacts
the seler.
PLAN
CONSULT
RESEARCH
CONSULT
FINANCE
BUY

17. h"p://invis.io/X83LXG77A
Mobile App

18. “I am so happy with my new car! I
already posted on my all Social
Media channels:
I love MeuCarroNovo!”

19. Next Steps
APP
WEBSITE
• Test current flow
• Finalize other screens
• Design Seller Flow and
screens
• Test, test, test
• Plan new versions/features
• Interviews/CCA/Benchmarking
• Define phases and features
• Design flows and wires
• Test, test, test

20. Questions?