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Track Town USA

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Convention & Visitor Association of Lane County Oregon ,[object Object],[object Object]
Situation Analysis & Opportunity Statement ,[object Object],[object Object],[object Object],A great position for CVALCO to continue to brand Eugene as Track Town USA
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audience - Track and Field Fans - ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audience - Track and Field Fans - ,[object Object],[object Object],STRATEGY: Our strategy will be to promote Eugene’s Track and Field events and encourage fans to attend the events.
Target Audience - Running Enthusiasts - Letting runners know about Eugene
Target Audience - Running Cont. - STRATEGY: We will educate runners on the vast running opportunities as well as the strong historical ties that Eugene has with the evolution of running as a sport.
Target Audience - Visitors with Interest in Track and Field - ,[object Object],[object Object]
Target Audience - Travelers Cont. - ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audience - Media - ,[object Object],[object Object]
Target Audience - Media Cont. - ,[object Object],[object Object]
Target Audience - Media Cont. - ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audience - Running and Travel Bloggers - ,[object Object],[object Object],WE RUNNING
Target Audience - Running and Travel Bloggers - ,[object Object],[object Object],CVLACO must join the conversation for Eugene to be on the map
Estimated Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object]

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Track Town USA

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  • 6. Target Audience - Running Enthusiasts - Letting runners know about Eugene
  • 7. Target Audience - Running Cont. - STRATEGY: We will educate runners on the vast running opportunities as well as the strong historical ties that Eugene has with the evolution of running as a sport.
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