1. PUBLIC: …to think of oneself as belonging to a public is to be a certain kind of person, to inhabit a certain kind of social world, to have at one’s disposal certain media and genres, to be motivated by a certain normative horizon, and to speak within a certain language ideology. (m. warner) Active - political – strangers – public realm AUDIENCE: aggregate of individuals developed in response to some form of media. Audiences are coalesce around communication between people. passive – individual - consumers – private realm

2. Expert

3. Celebrity

4. “Common Man”

5. What is the Future of the PSA? New forms of media convergence New stranger socialities Critical public pedagogies Recuperative public dialogue

6. Who is the public being addressed? Who or What is the voice is being leveraged? What is the relationship between the visual and the narrative in the PSA? Points for Discussion: