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Faculty orientation,
development, and
   support in virtual
  university settings

  Lauryl A. Lefebvre, Ph.D.
         Indiana University
          lef@indiana.edu
          October 30, 2009
                   Sloan-C
Purpose
1.   To examine the demographics and
     job satisfaction of part-time faculty at
     for-profit virtual universities

2.   To review their institutional support
     preferences with respect to:
     ›   Orientation topics and delivery methods
     ›   Professional development resources
     ›   Support services
Outline
   Study Background
   Theoretical Framework
   Research Questions
   Methodology
   Select Findings
   Implications for Practice
   Future Research
Research Gap at Policy-level
                    1986 - 2001 Journal of Distance Education
                                 Content Analysis



                                                          faculty
        Course-level                                        6%
           41%
                       Policy-level
                           25%                   admin.
                                                  15%
Editorial
  10%                                                           evaluation
            Intl.           Foundations                            5%
             7%                16%
 SOURCE: Rourke & Szabo (2002)
 Course-level: technology and media (16%), instructional design
   (13%), learner characteristics (12%), and student support services (15%).
2002 - 2008

                                                              evaluation
                                                                 11%
                                         faculty
                                           5%
     Course-level
        55%         Policy-level
                        25%
                                                   admin.
                                                     9%


Editorial               Intl.   Foundations
  13%                    2%         5%

Course-level: technology and media (13%), instructional design
 (21%), learner characteristics (13%), and student support services (9%).
Part-time Faculty Usage at U.S.
  Postsecondary Institutions
                         60

                         50
% of Part-time Faculty




                         40

                         30

                         20

                         10

                         0
                              1970   1977    1984         1991   1998   2005
                                                        Year
            SOURCES: Snyder, Dillow, & Hoffman (2009)
8
9
Typical P-T Virtual Faculty Roles
           • faculty hiring
           • student admissions decisions
           • curriculum development
Teaching
           • course design/development
           • course delivery
           • evaluation and assessment

Research   • Knowledge Generation
 Service   • Institution, Region, Profession
Research Questions
#1. Faculty Profile.
   What is the demographic and employment profile of
   part-time virtual faculty?

#2. Job Satisfaction.
   What is their job satisfaction? Are they more
   intrinsically motivated or extrinsically motivated?

#3. Working Conditions.
   What are their working conditions? Do these
   conditions meet their expectations?
Significance
   contributes to the research gap on faculty
    attitudes with virtual workplace

   provides insight on working conditions that
    contribute to faculty satisfaction, 
    engagement and retention

   guides administrators in the design of
    university and program policies
Literature Review

                Part-time
          campus-based faculty
                Distance
          campus-based faculty

             Virtual faculty
Theoretical Framework
                            Self-
                        actualization


                        Self-esteem



                         Belonging



                           Safety



                        Physiological

SOURCE: Maslow (1943)
Job Satisfaction
                             - a positive emotional
                             response resulting
                             from an appraisal of
Object                       the job in fulfillment of
                             an individual’s values

         Cognition
                 sensory            conceptual
            =   perception    +    identification


                   Value Appraisal

                                        Emotion
                                         SOURCE: Locke, 1984
Hygiene                      Motivator
                                                                     Herzberg (1966)




Hygiene factors → Dissatisfaction (when absent)
   or No Dissatisfaction (when present)
       Existence             Relatedness             Growth          Alderfer (1969)


Motivator factors → Satisfaction (when present)
   or No Satisfaction (when absent)

                                                         Self-
Physiological     Security   Social    Self-esteem
                                                     actualization    Maslow (1949)

    SOURCE: Ronen (1994)
Privacy
Support
                                  Job
                                Security

                 Existence
                  Needs



          Pay                     Workload
      Benefits
                     Flextime
N. Alberta (2)

Methodology
Structured
             Questionnaire




Open-ended                   Closed-ended
 Responses                    Responses
Excel                      SPSS




          Interim Data
             Analysis

Informs                     Informs




          Semi-structured
            Interviews
Transcripts




                Import of
              Demographics
  NVivo




  Final
Analysis
RQ#1: Faculty Profile
                                                        Study Sample             Bricks-and-Mortar1
                                                            n = 39                    wt. n = 416
       Gender (M-to-F)                                         56:44                        52:48

       Mean age (yrs)                                            57                           46

       Terminal degree                                          90%                          26%

       Employment tenure (yrs)                                    6                            6

       Appointment as primary                                   24%                          23%

       Employed elsewhere                                       90%                           n.a.

             - # of outside jobs                                 1.5                         1.7

             - full-time positions                              42%                          64%

       Retired professional                                     26%                           n.a.

       Expected retirement >70 yrs                              59%                        10.7%

1Sources:   Chronister, Baldwin, & Conley (1997), Conley & Leslie (2002), and Forrest, Cataldi, Fahimi, & Bradburn (2005).
RQ#2: Job Satisfaction

 Satisfaction    n      Mean      Std. Error   Std. Dev.   Cronbach's
   Scores                                                    Alpha


General         32      72.84       2.719       15.38        0.938

Intrinsic       37      38.95       1.217        7.41        0.880

Extrinsic       35      22.09       1.210        7.16        0.906

 Minnesota Satisfaction Questionnaire (MSQ) response options for 20-item
 short form: 1 = Very dissatisfied, 2 = Dissatisfied, 3 = Neutral, 4 =
 Satisfied, and 5 = Very satisfied (Vocational Psychology Research, 1977).
RQ#2 Existence (Hygiene) Needs
  Existence          n       Mean            S.D.       Group A       Group B           B–A
   Factors
rate of pay         39         2.03         0.873          1.64          2.18           0.54

    Employment35
benefits       Motivator
                      2.31                  1.132          Mean
                                                           1.91          2.50    S.D.   0.59

orientation         37         2.49         1.070          2.40          2.52           0.12

    Benefits
teaching                                                    1.23                .627
                    39         2.56         1.021          2.18          2.71           0.53
 support
    Salary
technical                                                   1.64                .811
                    38         2.68         0.842          2.50          2.75           0.25
 support
     Online teaching experience                             2.38                1.138
workload            39         2.77         0.931          2.18          3.00           0.82
     Part-time nature of work                               3.18                .942
security            37         2.78         1.031          2.64          2.85           0.21
     Ability to set own hours                               3.32                .809
privacy             38         3.47         0.725          3.18          3.59           0.41

flextime No influence, 2 – Some influence, 3 – Influential, and 4 – Great influence.
      1–           37        3.70       0.618          3.36         3.85         0.49

Average of means: 2.75
1 – Very Dissatisfied, 2 – Somewhat dissatisfied, 3 – Somewhat satisfied, 4 – Very satisfied
Group A: Very Dissatisfied/ Somewhat Dissatisfied; Group B: Somewhat Satisfied/ Very Satisfied
Orientation   Support Services


              Prof. Development
R#3: Working Conditions
           Orientation Method                       Mean             S.D.



Online instructor certification courses              2.22            1.058

Newcomers web conferences                            2.63            0.942

Newcomers face-to-face workshops                     2.84            1.093

Tutorials (self-paced)                               2.89            0.924

Faculty handbook                                     3.00            1.013

Peer mentoring                                       3.26            0.685

  Questionnaire response options for part-time virtual faculty sample: 1 – Not
  Important, 2 – Somewhat important, 3 – Important and 4 – Very important.
Orientation Topic                    Mean                 S.D.


Alumni updates                                  1.97               1.102

Institutional history                           2.66               1.072

Student demographics                            2.84               1.027

Institutional performance progress
                                                2.97               0.944
 reports

Institutional mission                           3.21               0.991

Organizational culture                          3.24               0.943

Policies clarification                          3.50               0.647

Teaching philosophy                             3.58               0.722
Faculty resources                               3.71               0.515

    Questionnaire response options for part-time virtual faculty sample: 1 – Not
    Important, 2 – Somewhat important, 3 – Important and 4 – Very important.
Professional Development Method           Mean   S.D.


3- and 5-day short courses offered by
                                           2.03   1.038
outside educational vendors
Faculty exchange program with other
                                           2.33   1.060
virtual institutions
Release time/sabbatical                    2.53   1.224

Web conferences                            2.62   0.990

Professional association memberships       2.69   1.030
Face-to-face workshops offered by
                                           2.95   0.972
institution

Faculty retreat                            3.03   1.013

Teaching and learning professional staff   3.21   0.978


Conference travel stipends                 3.44   0.912
Course platform
management


   Student advising




   Group discussion forum
   facilitation


Assessment (course +
student)
Support Service                        Mean             S.D.


Multimedia design                                     2.82           1.023

Andragogical assistance                               2.92           0.997

Live concierge helpdesk                               3.26           0.993

Librarian                                             3.38           0.815

Information technology                                3.79           0.469

    Questionnaire response options for part-time virtual faculty sample: 1 – Not
    Important, 2 – Somewhat important, 3 – Important and 4 – Very important.
Foster peer-to-peer
   Identify reflection
 Embed just-in-time IT
andopportunities in
     interactions for
       library services
 cross-fertilization of
        focused on
    the virtual space
ideas and reduction
  teaching strategies
  of and outcomes
      faculty isolation
        assessment
Review
   Virtual universities have attracted an older and more
    experienced/educated workforce.
   Work need theories provides a basis for examination
    of faculty work attitudes.
   WASC virtual faculty are intrinsically motivated.
   The existence needs of faculty orientation,
    development, and support were not dissatisfiers for
    WASC faculty.
Hygiene                      Motivator
                                                                     Herzberg (1966)




       Existence             Relatedness             Growth          Alderfer (1969)




                                                         Self-
Physiological     Security   Social    Self-esteem
                                                     actualization    Maslow (1949)

    SOURCE: Ronen (1994)
Questions?
Research Gap
Part-time Faculty Trends
Theoretical Framework
RQ#1: Demographic Profile
RQ#2: Job Satisfaction
RQ#3: Working Conditions – Support

See also: Lefebvre, L.A. (2008). Demographics, roles, and
employment motivations of part-time faculty at virtual universities. In
N. Van Note Chism (ed.), Faculty at the margins, New Directions in
Higher Education (no. 143, pp. 37-44), San Francisco, Jossey-Bass.
References
Chronister, J. L., Baldwin, R. G., & Conley, V. M. (1997). Retirement and other
    departure plans of instructional faculty and staff in higher education
    institutions. (Report No. NCES 98-254), Washington, DC: National Center
    for Education Statistics.
Conley, V. M., & Leslie, D. W. (2002). Part-time instructional faculty and staff:
    Who they are, what they do, and what they think. (Report No. NCES
    2002-163), Washington, DC: National Center for Education Statistics.
Forrest Cataldi, E., Fahimi, M., Bradburn, E. M. , & Zimbler, L. (2005). 2004
    National study of postsecondary faculty (NSOPF:04): Report on faculty
    and instructional staff in Fall 2003 (Report No. NCES 2005-172).
    Washington, DC: National Center for Education Statistics.
Locke, E. A. (1984). Job satisfaction. In M. M. Gruneberg, & T. D. Wall
    (Eds.), Social psychology and organizational behaviour (pp. 93-117).
    Chichester, England: Wiley.
Maslow, A. H. (1943). A theory of human motivation. Psychological
    Review, 50(4), 370-396.
Ronen, S. (1994). An underlying structure of motivational need taxonomies: A
    cross-cultural confirmation. In H. C. Triandis, M. D. Dunnette, & L. M.
    Hough (Eds.), Handbook of industrial and organizational psychology
    (2nd ed., Vol. 4, pp. 241-269). Palo Alto, CA: Consulting Psychologists
    Press.
Rourke, L., & Szabo, M. (2002). A content analysis of the Journal of Distance
   Education, 1986-2001. Journal of Distance Education, 17(1), 63-74.
Snyder, T. D., Dillow, S. A., & Hoffman, C. M. (2009). Digest of education
   statistics 2008. (Report No. NCES 2009-020). Washington, DC: U.S.
   Department of Education.
Vocational Psychology Research. (1977). Minnesota satisfaction questionnaire
   (short-form ed.). Minneapolis, MN: University of Minnesota.

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Sloan09 Lauryl A Lefebvre

  • 1. Faculty orientation, development, and support in virtual university settings Lauryl A. Lefebvre, Ph.D. Indiana University lef@indiana.edu October 30, 2009 Sloan-C
  • 2. Purpose 1. To examine the demographics and job satisfaction of part-time faculty at for-profit virtual universities 2. To review their institutional support preferences with respect to: › Orientation topics and delivery methods › Professional development resources › Support services
  • 3. Outline  Study Background  Theoretical Framework  Research Questions  Methodology  Select Findings  Implications for Practice  Future Research
  • 4. Research Gap at Policy-level 1986 - 2001 Journal of Distance Education Content Analysis faculty Course-level 6% 41% Policy-level 25% admin. 15% Editorial 10% evaluation Intl. Foundations 5% 7% 16% SOURCE: Rourke & Szabo (2002) Course-level: technology and media (16%), instructional design (13%), learner characteristics (12%), and student support services (15%).
  • 5. 2002 - 2008 evaluation 11% faculty 5% Course-level 55% Policy-level 25% admin. 9% Editorial Intl. Foundations 13% 2% 5% Course-level: technology and media (13%), instructional design (21%), learner characteristics (13%), and student support services (9%).
  • 6. Part-time Faculty Usage at U.S. Postsecondary Institutions 60 50 % of Part-time Faculty 40 30 20 10 0 1970 1977 1984 1991 1998 2005 Year SOURCES: Snyder, Dillow, & Hoffman (2009)
  • 7.
  • 8. 8
  • 9. 9
  • 10. Typical P-T Virtual Faculty Roles • faculty hiring • student admissions decisions • curriculum development Teaching • course design/development • course delivery • evaluation and assessment Research • Knowledge Generation Service • Institution, Region, Profession
  • 11. Research Questions #1. Faculty Profile. What is the demographic and employment profile of part-time virtual faculty? #2. Job Satisfaction. What is their job satisfaction? Are they more intrinsically motivated or extrinsically motivated? #3. Working Conditions. What are their working conditions? Do these conditions meet their expectations?
  • 12. Significance  contributes to the research gap on faculty attitudes with virtual workplace  provides insight on working conditions that contribute to faculty satisfaction,  engagement and retention  guides administrators in the design of university and program policies
  • 13. Literature Review Part-time campus-based faculty Distance campus-based faculty Virtual faculty
  • 14. Theoretical Framework Self- actualization Self-esteem Belonging Safety Physiological SOURCE: Maslow (1943)
  • 15. Job Satisfaction - a positive emotional response resulting from an appraisal of Object the job in fulfillment of an individual’s values Cognition sensory conceptual = perception + identification Value Appraisal Emotion SOURCE: Locke, 1984
  • 16. Hygiene Motivator Herzberg (1966) Hygiene factors → Dissatisfaction (when absent) or No Dissatisfaction (when present) Existence Relatedness Growth Alderfer (1969) Motivator factors → Satisfaction (when present) or No Satisfaction (when absent) Self- Physiological Security Social Self-esteem actualization Maslow (1949) SOURCE: Ronen (1994)
  • 17. Privacy Support Job Security Existence Needs Pay Workload Benefits Flextime
  • 19. Structured Questionnaire Open-ended Closed-ended Responses Responses
  • 20. Excel SPSS Interim Data Analysis Informs Informs Semi-structured Interviews
  • 21. Transcripts Import of Demographics NVivo Final Analysis
  • 22. RQ#1: Faculty Profile Study Sample Bricks-and-Mortar1 n = 39 wt. n = 416 Gender (M-to-F) 56:44 52:48 Mean age (yrs) 57 46 Terminal degree 90% 26% Employment tenure (yrs) 6 6 Appointment as primary 24% 23% Employed elsewhere 90% n.a. - # of outside jobs 1.5 1.7 - full-time positions 42% 64% Retired professional 26% n.a. Expected retirement >70 yrs 59% 10.7% 1Sources: Chronister, Baldwin, & Conley (1997), Conley & Leslie (2002), and Forrest, Cataldi, Fahimi, & Bradburn (2005).
  • 23. RQ#2: Job Satisfaction Satisfaction n Mean Std. Error Std. Dev. Cronbach's Scores Alpha General 32 72.84 2.719 15.38 0.938 Intrinsic 37 38.95 1.217 7.41 0.880 Extrinsic 35 22.09 1.210 7.16 0.906 Minnesota Satisfaction Questionnaire (MSQ) response options for 20-item short form: 1 = Very dissatisfied, 2 = Dissatisfied, 3 = Neutral, 4 = Satisfied, and 5 = Very satisfied (Vocational Psychology Research, 1977).
  • 24. RQ#2 Existence (Hygiene) Needs Existence n Mean S.D. Group A Group B B–A Factors rate of pay 39 2.03 0.873 1.64 2.18 0.54 Employment35 benefits Motivator 2.31 1.132 Mean 1.91 2.50 S.D. 0.59 orientation 37 2.49 1.070 2.40 2.52 0.12 Benefits teaching 1.23 .627 39 2.56 1.021 2.18 2.71 0.53 support Salary technical 1.64 .811 38 2.68 0.842 2.50 2.75 0.25 support Online teaching experience 2.38 1.138 workload 39 2.77 0.931 2.18 3.00 0.82 Part-time nature of work 3.18 .942 security 37 2.78 1.031 2.64 2.85 0.21 Ability to set own hours 3.32 .809 privacy 38 3.47 0.725 3.18 3.59 0.41 flextime No influence, 2 – Some influence, 3 – Influential, and 4 – Great influence. 1– 37 3.70 0.618 3.36 3.85 0.49 Average of means: 2.75 1 – Very Dissatisfied, 2 – Somewhat dissatisfied, 3 – Somewhat satisfied, 4 – Very satisfied Group A: Very Dissatisfied/ Somewhat Dissatisfied; Group B: Somewhat Satisfied/ Very Satisfied
  • 25. Orientation Support Services Prof. Development
  • 26. R#3: Working Conditions Orientation Method Mean S.D. Online instructor certification courses 2.22 1.058 Newcomers web conferences 2.63 0.942 Newcomers face-to-face workshops 2.84 1.093 Tutorials (self-paced) 2.89 0.924 Faculty handbook 3.00 1.013 Peer mentoring 3.26 0.685 Questionnaire response options for part-time virtual faculty sample: 1 – Not Important, 2 – Somewhat important, 3 – Important and 4 – Very important.
  • 27. Orientation Topic Mean S.D. Alumni updates 1.97 1.102 Institutional history 2.66 1.072 Student demographics 2.84 1.027 Institutional performance progress 2.97 0.944 reports Institutional mission 3.21 0.991 Organizational culture 3.24 0.943 Policies clarification 3.50 0.647 Teaching philosophy 3.58 0.722 Faculty resources 3.71 0.515 Questionnaire response options for part-time virtual faculty sample: 1 – Not Important, 2 – Somewhat important, 3 – Important and 4 – Very important.
  • 28. Professional Development Method Mean S.D. 3- and 5-day short courses offered by 2.03 1.038 outside educational vendors Faculty exchange program with other 2.33 1.060 virtual institutions Release time/sabbatical 2.53 1.224 Web conferences 2.62 0.990 Professional association memberships 2.69 1.030 Face-to-face workshops offered by 2.95 0.972 institution Faculty retreat 3.03 1.013 Teaching and learning professional staff 3.21 0.978 Conference travel stipends 3.44 0.912
  • 29. Course platform management Student advising Group discussion forum facilitation Assessment (course + student)
  • 30. Support Service Mean S.D. Multimedia design 2.82 1.023 Andragogical assistance 2.92 0.997 Live concierge helpdesk 3.26 0.993 Librarian 3.38 0.815 Information technology 3.79 0.469 Questionnaire response options for part-time virtual faculty sample: 1 – Not Important, 2 – Somewhat important, 3 – Important and 4 – Very important.
  • 31. Foster peer-to-peer Identify reflection Embed just-in-time IT andopportunities in interactions for library services cross-fertilization of focused on the virtual space ideas and reduction teaching strategies of and outcomes faculty isolation assessment
  • 32. Review  Virtual universities have attracted an older and more experienced/educated workforce.  Work need theories provides a basis for examination of faculty work attitudes.  WASC virtual faculty are intrinsically motivated.  The existence needs of faculty orientation, development, and support were not dissatisfiers for WASC faculty.
  • 33. Hygiene Motivator Herzberg (1966) Existence Relatedness Growth Alderfer (1969) Self- Physiological Security Social Self-esteem actualization Maslow (1949) SOURCE: Ronen (1994)
  • 34. Questions? Research Gap Part-time Faculty Trends Theoretical Framework RQ#1: Demographic Profile RQ#2: Job Satisfaction RQ#3: Working Conditions – Support See also: Lefebvre, L.A. (2008). Demographics, roles, and employment motivations of part-time faculty at virtual universities. In N. Van Note Chism (ed.), Faculty at the margins, New Directions in Higher Education (no. 143, pp. 37-44), San Francisco, Jossey-Bass.
  • 35. References Chronister, J. L., Baldwin, R. G., & Conley, V. M. (1997). Retirement and other departure plans of instructional faculty and staff in higher education institutions. (Report No. NCES 98-254), Washington, DC: National Center for Education Statistics. Conley, V. M., & Leslie, D. W. (2002). Part-time instructional faculty and staff: Who they are, what they do, and what they think. (Report No. NCES 2002-163), Washington, DC: National Center for Education Statistics. Forrest Cataldi, E., Fahimi, M., Bradburn, E. M. , & Zimbler, L. (2005). 2004 National study of postsecondary faculty (NSOPF:04): Report on faculty and instructional staff in Fall 2003 (Report No. NCES 2005-172). Washington, DC: National Center for Education Statistics. Locke, E. A. (1984). Job satisfaction. In M. M. Gruneberg, & T. D. Wall (Eds.), Social psychology and organizational behaviour (pp. 93-117). Chichester, England: Wiley. Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370-396. Ronen, S. (1994). An underlying structure of motivational need taxonomies: A cross-cultural confirmation. In H. C. Triandis, M. D. Dunnette, & L. M. Hough (Eds.), Handbook of industrial and organizational psychology (2nd ed., Vol. 4, pp. 241-269). Palo Alto, CA: Consulting Psychologists Press.
  • 36. Rourke, L., & Szabo, M. (2002). A content analysis of the Journal of Distance Education, 1986-2001. Journal of Distance Education, 17(1), 63-74. Snyder, T. D., Dillow, S. A., & Hoffman, C. M. (2009). Digest of education statistics 2008. (Report No. NCES 2009-020). Washington, DC: U.S. Department of Education. Vocational Psychology Research. (1977). Minnesota satisfaction questionnaire (short-form ed.). Minneapolis, MN: University of Minnesota.