3. 1. LinkedIn overview – setting the stage
2. How to build your presence on LinkedIn and why it matters
3. Engaging with customers
4. Staying informed
Agenda
5. Connect the world’s professionals to make them
more productive and successful
Our mission
6. Source: Mindset Divide Research, TNS, September 2012.
Personal Networks Professional Networks
Career info
Updates on brands
Industry Trends
Info on friends
Info on personal interests
Entertainment updates
1
2
3
“Spend Time” “Invest Time”
Top 3 content types expected on each network
Professional mindset is ideal for brand education
10. Include an engaging
headline
2
- Explain what it is you do
- Include terms for which you
want to be found
- Show your passion
Multimedia & Emotion Architect
11. Tell your story3
- Write in 1st person
- Focus on accomplishments & aspirations
- Go past 40 words to tell your story
- Include keywords, not buzzwords
13. 5 Bring your story to life
- Include videos, images,
presentations, website links etc…
14. Let your profile speak
for you
6
- Gather recommendations from
customers, partners, past
employers, business contacts
- Add your skills and get endorsed
for them
25. When making a
connection request,
add a personal note
to give extra
context and break
the ice
Hi Paul,
It was so great to meet you at last night’s…
- Alexandra Watkins
Small Business Segment Director at StudioMoon
26. See if a mutual connection can make an
introduction or introduce yourself through inMail
30. 1. Status Update
1. Published Posts
1. Company Page Updates
Three ways to share content:
31. 1. Status Update
1. Published Posts
1. Company Page Updates
Three ways to share content:
32. Once your profile
is in great shape,
start engaging
with your network
by sharing
updates
Listened to a spectacular speaker at AdWeek today. Here is a link to find
out more…
32
33. Listened to a spectacular speaker at AdWeek today. Here is a link to find
out more…
33
Sharing updates lets
you share info that
you find interesting
and presents you as
a thought leader in
your space
37. Alexandra Watkins published
Before you know
it, your amazing
updates will mark
you as someone
in the know -
someone that
your network can
count on for the
latest and
greatest
Ben Metzker Great post, Alexandra. Thanks for sharing!
38. And it only gets better! As people like,
comment, and share your updates -
your viral reach will continue to grow
POST
39. “With LinkedIn’s help, I
established the credibility needed
to launch my business.”
Alexandra Watkins
Brand name expert, Author
39
40. 1. Status Update
1. Published Posts
1. Company Page Updates
Three ways to share content:
44. Published posts are not the same as status updates
Share links, articles,
images, quotes or anything
else your followers might be
interested in
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
UPDATES PUBLISHING
45. Tips for publishing posts
Remember your audience,
who you want to reach
Add images that stand out
Be authentic, write about
what you know
Create a catchy headline
46. Members engage with posts in a number of ways
1 Posts are shared with connections and followers in their feed
2 People can like, comment, share– so more people see it
3 Members can follow you in order to see more posts
4 Posts become part of your permanent profile
52. The updates that get the most action
Fun facts
and quotes
Employment branding
and career opportunities
Tips and
best practices
Company branding: inside
looks and interviews
58. Encourage
employees to
get on LinkedIn
Engage with
Company Page
content & posts
Amplify employee
posts through
Company Page &
externally
Post status
updates and long
form posts
Encouraging executive & employee engagement
is the secret sauce to increasing reach
60. The definitive professional publishing platform
Stay Informed
GroupsSlideShare Influencers &
Publishing
Pulse
Hinweis der Redaktion
How do you start a conversation?
Groups is 1 great way
Introduction via connection
Messaging
Getting introduced by mutual connection
Specific to Company Page
Specific to Company Page
Specific to Company Page
Specific to Company Page
Sample company, fewer than 400 employees with LinkedIn profiles. BUT, they are generating more than 9,000 profile views a MONTH and have a unique network of nearly 130,000 first degree connections.
Every profile view is a potential brand impression for your company when your employee has a great profile (or, doesn’t).