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Citizens and Netizens
 Weapons of Mass Collaboration

Donald Clarkonald
Clark
Baby Boomers   Millenials
Wikipedia
iTunes
Xbox
Bitorrent
Myspace
Second Life
Facebook
Flickr
Youtube
Twitter
Wikipedia     2001
iTunes        2001
Xbox          2001
Bitorrent     2002
Myspace       2003
Second Life   2003
Facebook      2003
Flickr        2004
Youtube       2005
Twitter       2006
Flynn effect
• IQ rising
• 46 years – rise of 13.8
  points
• 0.31-0.39 points per
  annum
• NOT a dumbing-down
• BUT a smartening-up
• Media makes us smarter
Spending paradox

120

100

80
                          Formal
60
                          Informal
40

20

 0
      Spend    Learning
6 psychology of learning reasons to network
1.   Motivation matters
2.   Psychological attention
3.   Retention
4.   Spaced practice
5.   Learn by doing
6. Collaboration
2. Psychological attention
Attention and learning

Johnstone (12 lecturers/90 lectures)
• 10-18 mins, shorter to 2-3 mins

Burns (matching summaries to presentation)
• dip after 15-20 mins
3. Retention
4. Spaced practice
4. Spaced practice
                     Paul Kelley
                     Monkseaton High

                     90 minutes of teaching
                     3x20 minute teaching
                     sessions
                     3x10 minutes physical
                     exercise

                     Year early

                     80% of the class of 46
                     achieved acceptable results
                     in GCSE Science module
5. Learn by doing
                    1. Specific tasks             6. Careers

                    How to tie a tie              How to get a job

                    How to solve a Rubik’s Cube   How to get promotion

                    How to draw                   How to careers advice

                    2. Sexual                     7. Education

                    How to kiss                   How to pass a test

                    How to have sex               How to choose a course

                    How to flirt                  How to teach

                    3. Health                     8. Food and drink

                    How to lose weight            How to cook

                    How to deal with allergies    How to buy wine

                    How to get fit/do a sport     How to entertain

                    4. Wealth                     9. Home & garden

                    How to make money             How to fix things

                    How to get bargains           How to grow things

                    How to manage debt            How to build things

                    5. Computer skills            10. Complex skills

                    How to get rid of a virus     How to write a book

                    How to remove software        How to manage a team

                    How to use software           How to get a divorce
6. Collaboration
Collaboration
Westminster City      Harlow                   Hertfordshire         CABE
Essex                 Waltham Forest           Hillingdon            Torbay
Wokingham             Tower Hamlets            Brent                 Haringey
Bournemouth           Kensington and Chelsea   Waltham Forest        North Yorkshire
Devon                 East Northamptonshire    Bournemouth           Kingston Upon
CABE                  Greenwich                Lewisham              Thames
South Kesteven        Bury                     Central & NW London   Rotherham
Great Ormond Street   GMPA                     Chelmsford            Kingston Upon Hull
Colchester            Southend-on-Sea          Southend-on-Sea       Havering
Uttlesford            Rochford                 Lincolnshire          Worcestershire
Basildon              Tendring                 Newport               Harrow
Buckinghamshire       Rochford                 Sunderland            Worcestershire
Worcestershire        Devon                    Worthing              Hertfordshire
Sunderland            Brighton and Hove        Lambeth               IDeA
Three Rivers          Learning Trust           Brighton and Hove     Slough Borough
Brent                 Norfolk                  Lewisham              CSDUK
Bury                  Kirklees                 Newport               Brighton and Hove
Hertfordshire         Tendring                 Kirklees              Learning Trust
Doncaster             Basildon                 Birmingham            Lincolnshire
Hertfordshire         Westminster              Hertfordshire         North Yorkshire
•
Blogs
Wikis
Media
sharing
Media sharing
   YouTube
   Flickr
   iTunes
   Podcasting
   Videocasting
Timeshift
   DVD
   iPlayer
   VOD
Professor Lewin (MIT)




“better to see a first class lecture on video than a
  mediocre one in the flesh”

Why don’t lecturers, teachers and trainers RECORD
 their work?
Simulations
& games
Games Platforms
  Mobile : iphone, Android, Brew, J2ME

  Console : Xbox Live Arcade, Playstation Network, WiiWare

  Free to Play : Flash Games, Casual MMO’s
User Generated Content
 Sony called this Game 3.0 (user created/Social/3D)

 Little Big Planet example

     725,000 user created levels

     125 million games played
Social
networking
Social Networking
Organogram is not a network

Recruitment
Talent management
Knowledge management
Organisational goals

BUT
Attention is at a premium
Social Networking
Organogram is NOT a network

Recruitment
Talent management
Knowledge management
Organisational goals

BUT
Attention is at a premium
Virtual
worlds
Web 1.0   Individuals


Web 2.0   Connected


Web 3D    Inside
Social Networking & Games
World of Warcraft
Ultima Online
Eve
Battlefield
Counterstrike
Planetside
Star Wars
POLIC
THEORY
POLIC
    THEORY




Jade Lily & Torley Torgeson
Will something bad
happen?
1. Confidentiality
2. Harassment
3. Libel
POLICE THROUGH POLICIES
“Social Computing is not a fad.
 Nor is it something that will
 pass you or your company by.
 Gradually, Social Computing
 will impact almost every role,
 at every kind of company, in
 all parts of the world”
Forrester Research
Great Divide
Email
donald.clark@hotmail.co.uk

Blog
http://donaldclarkplanb.blogspot.com/

Twitter
@donaldclark

Facebook
DonaldClark
Skype
Donald.clark321

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Donald Clark Learning Pool Conference

  • 1. Citizens and Netizens Weapons of Mass Collaboration Donald Clarkonald Clark
  • 2. Baby Boomers Millenials
  • 3.
  • 4.
  • 5.
  • 7. Wikipedia 2001 iTunes 2001 Xbox 2001 Bitorrent 2002 Myspace 2003 Second Life 2003 Facebook 2003 Flickr 2004 Youtube 2005 Twitter 2006
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Flynn effect • IQ rising • 46 years – rise of 13.8 points • 0.31-0.39 points per annum • NOT a dumbing-down • BUT a smartening-up • Media makes us smarter
  • 17. Spending paradox 120 100 80 Formal 60 Informal 40 20 0 Spend Learning
  • 18.
  • 19. 6 psychology of learning reasons to network 1. Motivation matters 2. Psychological attention 3. Retention 4. Spaced practice 5. Learn by doing 6. Collaboration
  • 20.
  • 21.
  • 22.
  • 23. 2. Psychological attention Attention and learning Johnstone (12 lecturers/90 lectures) • 10-18 mins, shorter to 2-3 mins Burns (matching summaries to presentation) • dip after 15-20 mins
  • 24.
  • 27. 4. Spaced practice Paul Kelley Monkseaton High 90 minutes of teaching 3x20 minute teaching sessions 3x10 minutes physical exercise Year early 80% of the class of 46 achieved acceptable results in GCSE Science module
  • 28. 5. Learn by doing 1. Specific tasks 6. Careers How to tie a tie How to get a job How to solve a Rubik’s Cube How to get promotion How to draw How to careers advice 2. Sexual 7. Education How to kiss How to pass a test How to have sex How to choose a course How to flirt How to teach 3. Health 8. Food and drink How to lose weight How to cook How to deal with allergies How to buy wine How to get fit/do a sport How to entertain 4. Wealth 9. Home & garden How to make money How to fix things How to get bargains How to grow things How to manage debt How to build things 5. Computer skills 10. Complex skills How to get rid of a virus How to write a book How to remove software How to manage a team How to use software How to get a divorce
  • 30. Collaboration Westminster City Harlow Hertfordshire CABE Essex Waltham Forest Hillingdon Torbay Wokingham Tower Hamlets Brent Haringey Bournemouth Kensington and Chelsea Waltham Forest North Yorkshire Devon East Northamptonshire Bournemouth Kingston Upon CABE Greenwich Lewisham Thames South Kesteven Bury Central & NW London Rotherham Great Ormond Street GMPA Chelmsford Kingston Upon Hull Colchester Southend-on-Sea Southend-on-Sea Havering Uttlesford Rochford Lincolnshire Worcestershire Basildon Tendring Newport Harrow Buckinghamshire Rochford Sunderland Worcestershire Worcestershire Devon Worthing Hertfordshire Sunderland Brighton and Hove Lambeth IDeA Three Rivers Learning Trust Brighton and Hove Slough Borough Brent Norfolk Lewisham CSDUK Bury Kirklees Newport Brighton and Hove Hertfordshire Tendring Kirklees Learning Trust Doncaster Basildon Birmingham Lincolnshire Hertfordshire Westminster Hertfordshire North Yorkshire
  • 31.
  • 32. Blogs
  • 33. Wikis
  • 35. Media sharing  YouTube  Flickr  iTunes  Podcasting  Videocasting Timeshift  DVD  iPlayer  VOD
  • 36. Professor Lewin (MIT) “better to see a first class lecture on video than a mediocre one in the flesh” Why don’t lecturers, teachers and trainers RECORD their work?
  • 38. Games Platforms  Mobile : iphone, Android, Brew, J2ME  Console : Xbox Live Arcade, Playstation Network, WiiWare  Free to Play : Flash Games, Casual MMO’s
  • 39. User Generated Content  Sony called this Game 3.0 (user created/Social/3D)  Little Big Planet example  725,000 user created levels  125 million games played
  • 40.
  • 42. Social Networking Organogram is not a network Recruitment Talent management Knowledge management Organisational goals BUT Attention is at a premium
  • 43. Social Networking Organogram is NOT a network Recruitment Talent management Knowledge management Organisational goals BUT Attention is at a premium
  • 44.
  • 46. Web 1.0 Individuals Web 2.0 Connected Web 3D Inside
  • 47. Social Networking & Games World of Warcraft Ultima Online Eve Battlefield Counterstrike Planetside Star Wars
  • 49. POLIC THEORY Jade Lily & Torley Torgeson
  • 51. 1. Confidentiality 2. Harassment 3. Libel POLICE THROUGH POLICIES
  • 52. “Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world” Forrester Research