Building awareness for your important work in an increasingly cluttered space can’t be the responsibility of just one person or even a department. When an organization embraces the culture of creating and empowering all staff to become “brand ambassadors,” authentic and exponential growth starts to happen.

1. Ctl.Alt.Del: Rebooting
Your Digital
Community
#13NTCctalt
Lori Jacobwith
Dana Nelson
Lars Leafblad
Jamie Millard

2. Rebooting
Your
Digital
Community
LORI
JACOBWITH
DANA
NELSON
LARS
LEAFBLAD
JAMIE
MILLARD

3. WHY
WE
ARE
HERE
• Share
how
we
built
our
communities
• Share
our
best
practices
• Have
you
experience
building
community
here,
in
this
room
today
“My
dream
was
to
spend
time
with
these
three
amazing
people...picking
their
brains
about
how
they
built
amazing
communities.”

4. LORI
JACOBWITH

5. LORI
JACOBWITH

6. DANA
NELSON

7. DANA
NELSON

8. LARS
LEAFBLAD

9. LARS
LEAFBLAD

10. JAMIE
MILLARD

11. JAMIE
MILLARD

12. BEST
PRACTICES

13. SCALABILITY
• Make
it
really
easy
for
others
to
participate
• Provide
templates,
logos,
even
sample
Facebook
posts
and
tweets

14. CREATIVITY
• Cut-­‐through
the
clutter:
in
an
age
of
full
access
with
digital
tools,
we
need
to
create
buzz
that
is
creative
to
grab
attention
• Pause
and
put
effort
into
your
plan
to
create
an
experience
that
is
personalized

15. URGENCY
• We
know
urgency
is
critical
in
driving
online
giving
• Create
a
sense
of
urgency
or
a
short
“window”
of
time
to
be
engaged

16. LEADERSHIP
ENGAGEMENT
We need a
strategy!
CULTURE
"Any
leader
of
an
organization
that
makes
speeches
about
change
and
doesn’t
'walk
the
walk'
will
be
met
with
limited,
if
any,
success.
To
get
others
to
buy
in
to
a
plan,
they
must
see
that
their
leadership
is
willing
to
roll
up
those
sleeves
and
get
dirty
right
along
with
them."
-­‐-­‐
SocialPath
Blog

17. LEADERSHIP
ENGAGEMENT
• Do
they
have
a
positive
outlook
about
what
social
can
do?
• Do
they
have
enough
trust
in
your
staff,
board
and
volunteers
to
allow
them
to
explore
and
participate
in
the
space
too?
YOUR
BOSS?

18. LEADERSHIP
ENGAGEMENT
Are
they
willing
to
experiment
with
social
media
themselves?

19. AMPLIFICATION
EFFECT
• The
difference
between
just
one
organizational
logo
promoting
a
message
vs.
all
of
your
staff
• The
power
of
personal
messages
from
influencers
you
value

20. AMPLIFICATION
EFFECT

21. IN
YOUR
OWN
BACKYARD

22. COMMUNITY
BUILDING
IN
THE
FIELD

23. QUESTIONS?

24. THANK
YOU!
Lori
Jacobwith
Dana
Nelson
Jamie
Millard
Lars
LeaNlad
@jjmillard
@GiveMN
@LJacobwith
@larslea[lad
LJacobwith
BePollen
paperdarts.org
Givemn
Lorijacobwith.com
bepollen.com/
bepollen.com
givemn.org

25. Evaluate This Session!
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