Slides from AAFCP annual conference in Duluth, MN July 22, 2011.

1. Sharing Your Mission Powerfully
July 22, 2011

2. Who is here?
2

3. Lori L. Jacobwith
• Nearly 25 years as a
communication strategist &
fundraising coach
• Measurable: $120 million in
last 11 years.
• Impact: My work creates
environments where people
find ease and joy generating
support for their mission. 3

4. What we’ll cover today
4

5. Getting Past The Past
What are your
biggest
communication
challenges?

6. How can you stand out?
6

7. The Secret to Fundraising:
Clear, Bold Communication
• Telling Your Story - Intro
• Asking – Take Action
• Maximize Relationships
– Stay Relevant
• Managing Data

8. Communication
46% of supporters
stop supporting for
reasons connected
to “a failure to
communicate.”
~ Penelope Burk & Cygnus Applied Research

9. Storytelling: Primary way of learning
9

10. Storytelling
Andy Goodman
Andy is best known for his
speeches and workshops on
storytelling, presenting, design
and strategic communications.
http://video.google.com/videoplay?docid=-289257716014946841#

11. Lori’s Storytelling Criteria
• Tell a story about an actual person or family,
using name/age/descriptors so your listener
can visualize.
• Use words that emotionally connect the
listener to your work and the person you’re
speaking about. No jargon.
• Tells the listener about YOUR work and how it
makes a difference in the life of a real person.
• The story must be short – 2 minutes or less.

12. Storytelling Format
• What was life like before…
• What happened?
• What is life like now?

13. Storytelling
In teams of two:
• Tell your story.
• Receive coaching & feedback.
• Switch and 2nd person tell story.

14. Support moves toward boldness
and clarity of communication
14

15. Clear, Bold Communication

16. Six Word Stories

17. Six Word Stories

18. Storytelling: Less is More
Lori’s:
Tells powerful stories to raise millions.
Worry is not a fundraising strategy.
Community service org helping vets:
War damaged Jim. We restored him.
Hemmingway:
Baby shoes. Never worn. For sale.
Yours?

19. Sharing Your Mission Powerfully
Create & tell a
six word story

20. Storytelling
“Give people a fact or an idea and
you enlighten their minds; tell them
a story and you touch their souls.”
~ Hasidic Proverb

21. Support comes from deep,
profound, relatedness.

22. Communication
• What’s Working?
• What’s Missing?
• Share a story that causes
people to feel & take action
• Listen

23. It is our choices Harry, that show us
who we really are, far more than our
abilities.
23

24. Share:
One thing you
learned
One thing you’ll
do differently
24

25. Resources & Links
Why Storytelling is Essential for Business Leaders
by Chris Grahams, November 9, 2010
http://features.blogs.fortune.cnn.com/2010/11/09/why-storytelling-is-essential-for-business-leaders/
The Rise of the Corporate Transmedia Storyteller
by Steve Rubel, Oct. 12, 2010
http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytel
Andy Goodman
Keynote Address: Story as Best Practice: 2006
http://video.google.com/videoplay?docid=-289257716014946841#
http://www.thegoodmancenter.com/
Digital Storytelling From Soup to Nuts
Social Brite Tutorial July 21, 2010
http://www.socialbrite.org/2010/07/21/digital-storytelling-from-soup-to-nuts/
25

26. Connecting with Lori
Blog and monthly e-Newsletter
Membership – special offer
Key Note & Breakout Sessions
Customized Fundraising Action
Planning Sessions
26

27. Thank you!
Lori Jacobwith
lori@LoriJacobwith.com
www.LoriJacobwith.com
952- 949-2105
http://twitter.com/LJacobwith