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SEPTEMBER
Welcome to the newest edition of MSLGROUP’s 
Warsaw Insight. We present this to you via the 
concept that additional knowledge and insight 
about the legislative, regulatory, and leadership 
changes in the Polish government and Europe-an 
Union is worth having. This newsletter is not 
meant to be exhaustive. Instead, it seeks to pro-vide 
summary and updates affecting the market 
and thus, your business. We generate this infor-mation 
via our daily work at MSLGROUP and feel 
that such information has a value to our clients 
and the market. 
For MSLGROUP, understanding the markets 
within which we operate is a guiding principle. 
Therefore, we believe that our Warsaw Insight 
will provide you with a valuable source of knowl-edge, 
information, and news. We present the 
Warsaw Insight to you with hope that it meets 
your expectations. 
If you would like additional information regard-ing 
our services, we would be more than happy 
to talk to you. 
Łukasz Jachowicz, 
Head of Public Affairs 
MSLGROUP Poland 
lukasz.jachowicz@mslgroup.com 
@ljachowicz 
Mr Donald Tusk will become the new President 
of the European Council, replacing Herman Van 
Rompuy on the 1st of December. He is being el-evated 
to one of top European positions after 7 
years of being the Prime Minister of Poland and 
11 years of heading the Civic Platform. 
Donald Tusk has been replaced in the Polish gov-ernment 
by Ewa Kopacz, former Speaker of the 
Sejm (lower house of the Polish parliament) and 
former Minister of Health in his government. 
Ewa Kopacz’s cabinet will mostly consist of pre-vious 
ministers, with the following changes: 
Minister of Foreign Affairs Radosław Sikorski 
has been replaced by Grzegorz Schetyna, for-mer 
Deputy Prime Minister and former Minister 
of Interior, leader of the strongest fraction of 
Civic Platform’s internal opposition. Mr Sikorski 
has now become the Speaker of the Sejm. 
Minister of Justice Marek Biernacki has been re-placed 
by Cezary Grabarczyk, the leader of the 
internal fraction of Donald Tusk’s supporters. 
Minister of Interior Bartłomiej Sienkiewicz has 
been replaced by Teresa Piotrowska, MP with no 
previous experience in internal affairs. 
Minister of Infrastructure and Development 
Elżbieta Bieńkowska has been replaced by Ma-ria 
Wasiak, former member of Polish Railways’ 
board. Mrs Bieńkowska will now be European 
Commissioner. 
Minister of Administration and Digitization Ra-fał 
Trzaskowski has been replaced by Andrzej 
Halicki, MP. 
Mr Rafał Trzaskowski has now been appointed 
Secretary of State in the Ministry of Foreign Af-fairs 
and will be responsible for European pol-icy. 
CHANGES IN THE POLISH GOVERNMENT
Additionally, Mr Tomasz Siemoniak, Minister of 
Defence, has become Deputy Prime Minister. The 
change proves the increased influence of Presi-dent 
Bronisław Komorowski on the new govern-ment. 
Personal details of new ministers are avail-able 
in our presentation: http://www.slide-share. 
net/ljachowicz/polish-government-af-ter- 
change-in-2014 
Mr Tusk has ostentatiously left Polish politics, 
preparing for his new function and leaving ev-erything 
in the hands of Mrs Ewa Kopacz. He is 
expected to make his return in 5 years when the 
final term of President Bronisław Komorowski 
ends. 
The new government is often described as the 
“government for just one year”, as the next par-liamentary 
elections are planned for the second 
half of 2015. The next 12 months will be a time 
for consolidation of Civic Platform, building the 
position of Ewa Kopacz as the new leader (at 
the moment, as the deputy chairwoman of Civic 
Platform, she is the “acting leader” of the party) 
and winning back undecided voters. 
First reactions to the changes were very positive 
towards the Civic Platform: for the first time in 
months, the party went back to the position of 
polls leaders. 
The most recent, 20th of September, pre-local 
elections poll saw both Civic Platform and Law 
and Justice at 27%, SLD (the Left) – 11%, PSL (co-alition 
party) – 10%, Janusz Korwin Mikke’s New 
Right - 3%, Janusz Palikot’s Twój Ruch – 0%. 
The low support for Janusz Palikot’s party (third 
political power in the Sejm only three years ago) 
coincides with the de-facto end of the party’s 
parliamentary club; at the end of September, 12 
MPs left the club, leaving it with just 15 mem-bers 
(the minimal number required to register 
a parliamentary club), the next personal moves 
are expected to take place in the next weeks. 
Ewa Kopacz’s plans for next year 
On October 1st, Mrs Ewa Kopacz delivered her 
speech outlining her main goals to be reached 
by the end of her term (exposé). Key messages 
were: 
The new government is the government of Ewa 
Kopacz, not Donald Tusk (Mrs Kopacz underlined 
her independence) 
The main goal of Ewa Kopacz is to rebuild the 
trust in government. She appealed to leaders of 
opposition to end the constant war between the 
ruling parties and the opposition. 
“What was planned for 3 years will be done in 
one”, she said regarding the reform of tax pol-icy: 
the basis for the new tax law is to be pre-pared 
at the beginning of 2015. 
The Prime Minister’s policy will be focused on in-ternal 
security, family policy and social security 
for families at risk. 
Poland will be engaged in further help for 
Ukraine. 
The Prime Minister will continue the project for 
energy solidarity in the European Union. 
The government does not agree to raise energy 
prices. 
Poland will focus on energy security and protec-tion 
of coal mines against unfair competition. 
Poland will build its own innovative military 
potential within the Polish Armaments Group 
(PGZ). 
2% of GDP will be spent on the army after 2016. 
Poland echoes the desire of an increased Ameri-can 
military presence on the Polish territory. 
Polish government will support signing the TTIP 
(free trade agreement between EU and USA). 
The introduction of euro will only be possible 
during a period of economic stability in the re-gion 
– stronger Eurozone and stable Polish econo-my 
will determine the date of euro introduction. 
De-minimis guarantees programme will be ex-tended 
until 2016. 
Within 12 months, the government will prepare 
a new tax code (basics are to be ready at the 
beginning of 2015) and changes in the sole pro-prietorship 
law. 
New Construction Law is planned for the be-ginning 
of 2015 as well as the anti-crisis act for 
entrepreneurs who suffered losses as a result of 
the conflict in Ukraine.
ul. Domaniewska 42 
02-672 Warszawa 
T: +48 22 278 38 00 
F: +48 22 278 38 74 
Copyright (c) by 
MSLGROUP Poland 
Iwona Sulik has been appointed the spokesperson 
for the government. She graduated from the Fac-ulty 
of Journalism and Political Science at the Uni-versity 
of Warsaw. She worked in Kurier Warsza-wski, 
then Warsaw Television Centre and TVP Info. 
She was a reporter, leading publisher, as well as 
parliamentary reporter. Since 2011, she was the 
spokesperson and adviser to the Speaker of the 
Parliament. 
September 23 
Prof. Bogusław Pacek –former defence advis-er 
has been nominated by the North Atlan-tic 
Treaty for the post of the adviser of the 
military education system reform in Ukraine. 
September 26 
The government will introduce regulations that 
will prevent the sale of “junk food” in schools from 
September 1st 2015. 
PLN 13.5 bn is to be spent until 2020 on new trams 
and buses. 
The Ministry of Health will focus on implementa-tion 
of the new oncology legislation and creation 
of Geriatrics Institute. 
The exposé was surprisingly well- received by most 
of the commentators and will most probably re-place 
in the public memory the not so well con-ducted 
introduction of the new government two 
weeks ago. Mrs Ewa Kopacz presented her goals not 
only for the next 12 months (even if some of these 
projects, like the new Tax Code, must be present-ed 
early next year in order to have a chance of be-ing 
accepted by the parliament by the end of the 
term), but also for the following 5 years. It is a 
clear signal for voters that the Civic Platform, in 
contrast to opposition, has a vision of changes 
and is ready to implement them. 
The vote of confidence is planned for this eve-ning. 
The ruling coalition has enough votes to win 
the vote. 
Lukasz Jachowicz 
Head of Public Affairs 
MSLGROUP Poland 
lukasz.jachowicz@mslgroup.com 
@ljachowicz
The Ministry of Economy, in cooperation with the 
Delegation of the European Commission, organ-ised 
a meeting devoted to information and consul-tation 
service aspects of the Transatlantic Agree-ment 
in Trade and Investment (TTIP). They also 
spoke about the negotiations for the Agreement 
on Trade in Services (TISA). 
September 19 
The Ministry of Economy presents “The analysis of 
aims to implement energy cooperative institutions 
to the Polish legal system based on the best prac-tices 
of EU countries”. The document contains 
an analysis of legal regulations in the European 
Union. 
September 11 
ENEA, KGHM Polska Miedź and TAURON Polska will 
each purchase 10 percent of PGE EJ 1 for a total 
of 30 per cent of shares. PGE EJ 1 is responsible 
for the preparation and construction of the first 
Polish nuclear power plant with a capacity of ap-proximately 
3,000 MW. 
September 4 
The Ministry of Economy published an invitation 
to the 46th Annual Meeting on Nuclear Technology 
(AMNT) in Berlin for Polish industry and research 
centers. The conference and exhibition will be 
held from May 5-7th, 2015. 
September 3 
An application developed by a team from the War-saw 
University of Technology “SkyDe” has won the 
Ministry of Administration and Digitization contest 
for the best “privacy friendly” mobile application. 
SkyDe allows you to send messages between users 
of Skype using steganography techniques. 
September 26 
The Ministry of Administration and Digitization 
will be the point of contact supporting the Euro-pean 
Commission in the implementation of the 
telecommunications segment of the “Connecting 
Europe Facility” - CEF Telecom. 
September 24 
The Ministry of National Defense decided to con-duct 
an urgent overview of the implementation 
of activities related to trading specially licensed 
military equipment. 
September 24 
The Press and Information Department of the 
Ministry of Defense announced a competition for 
graphic design of the web pages of the Ministry of 
Defense. 
September 22 
Lieutenant General Janusz Adamczak was appoint-ed 
Chief of Staff of the Allied Joint Force Com-mand 
Brunssum (JFC Brunssum). Over the next 
three years, he will lead the work of the interna-tional 
headquarters of one of the most important 
NATO commands. 
September 12 
October 15 is the deadline for submitting request 
under the “Connected Communities” initiative. 
The best ideas will be funded by the “technical 
assistance” from the World Bank as part of the 
“Connecting Europe Facility”. The “Connected 
Communities” initiative is designed to support 
innovative pilot projects for the development of 
broadband networks, which could become a mod-el 
for similar efforts across the European Union. 
September 29
The Ministry of Finance has allowed testing of the 
Universal Document System (UBD) to be transmit-ted 
in connection with the PIT-11, PIT-8C, PIT-R 
and the PIT-40 declaration as multi-documents. 
September 29 
The draft budget bill for the next year assumes 
a GDP growth and inflation at 3.4% and 1.2%, re-spectively. 
State budget revenues are planned for 
less than PLN 297.3 billion, and PLN 343.3 billion 
of expenditure. The maximum deficit should not 
exceed PLN 46.1 billion. 
September 24 
From September 22nd 2014, Poland’s western and 
Lithuanian border controls regarding fuel tanks 
entering the country will be intensified. 
The next session of Sejm (Lower House of Parliament) will be held on the 8th, 9th & 
10th of October 2014. 
The next session of Senate will be held on the 8th, 9th of October. 
The 16th of October will feature ECO-Match Poznań Science and Technology Park 
and EEN (Enterprise Europe Network) holding individual business meetings for rep-resentatives 
of companies and research units operating in the “eco” business sector. 
8 
8 
16 
29 
WED 
OCT 
SEP 
WED 
THU 
MO 
European Week of Small and Medium Enterprises starts on the 29th of September.
MSLGROUP is one of the oldest public relations agencies on the Polish market. Every day, 
our team provides companies, organizations and institutions with advice regarding their rep-utation 
and image. We are close to business and we perfectly know present communication 
challenges. Our rich output and highest quality of services won us Impactor 2010 and 2011 
awards for the Agency of the Year. 
We are part of the Publicis Groupe – third largest global marketing communication network 
offering services in the fields of public relations, public affairs, Internet and social media 
communication, corporate communication and event marketing. MSLGROUP has offices in 
over 80 countries, including partner agencies. It works on the territory of America, Central 
and Eastern Europe, Africa and Asia. MSLGROUP consists of market leading corporate and fi-nancial 
communications agencies including Kekst & Company, JKL, QORVIS, CNC and Publicis 
Consultants, as well as digital marketing experts and design agency, SAS. 
We perceive public affairs activities as a complex communication challenge. We know that 
nowadays decisions are made not only in the privacy of ministerial offices, and their final 
shape is largely shaped by, for example, grassroots civil initiatives or social media. 
For each client we develop a comprehensive tailored strategy, adapted to his needs, expec-tations 
and capacities. Among others, our activities include lobbing, media relations and 
activities in electronic media. Their purpose is to shape public opinion, attract attention to 
a specific issue, promote certain law regulations, build reputation and solve crisis situations. 
High ethical standards underlie all our activities. We are entered as a professional body en-gaged 
in lobbying activities in the register of the Ministry of Interior and Administration. We 
act accordingly to the Code of Good Practices of the Polish Public Relations Consultancies 
Association (ZFPRR). 
In the frame of the Public Affairs we offer the following services: 
• Analysis of the environment in which our clients operate, 
• Identification of stakeholders and creation of a map of influence, 
• Polish and EU legislative process monitoring, 
Copyright (c) by MSLGROUP Poland Sp. z o.o. 2014 
Permission to use, copy, or distribute this report is hereby granted without fee, provided that the copyright notice appears in all 
copies. The report is originally distributed by MSLGROUP Poland - to be added to the distribution list, please send a request to 
lukasz.jachowicz@mslgroup.com. 
CONTACT: 
CEO Corporate & Financial Communications 
Paweł Tomczuk 
Tel. +48 600 489 609 
e: pawel.tomczuk@mslgroup.com 
Head of Public Affairs 
Łukasz Jachowicz 
Tel. +48 601 416 560 
e: lukasz.jachowicz@mslgroup.com 
Governmental Affairs Practice Leader 
Małgorzata Dworzynska 
Tel. +48 605 296 457 
e: malgorzata.dworzynska@mslgroup.com 
Associate Public Affairs 
Jakub Olek 
Tel. +48 606 319 500 
e: jakub.olek@mslgroup.com

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Warsaw Insight #4 - key policy developments in Poland - September 2014

  • 2. Welcome to the newest edition of MSLGROUP’s Warsaw Insight. We present this to you via the concept that additional knowledge and insight about the legislative, regulatory, and leadership changes in the Polish government and Europe-an Union is worth having. This newsletter is not meant to be exhaustive. Instead, it seeks to pro-vide summary and updates affecting the market and thus, your business. We generate this infor-mation via our daily work at MSLGROUP and feel that such information has a value to our clients and the market. For MSLGROUP, understanding the markets within which we operate is a guiding principle. Therefore, we believe that our Warsaw Insight will provide you with a valuable source of knowl-edge, information, and news. We present the Warsaw Insight to you with hope that it meets your expectations. If you would like additional information regard-ing our services, we would be more than happy to talk to you. Łukasz Jachowicz, Head of Public Affairs MSLGROUP Poland lukasz.jachowicz@mslgroup.com @ljachowicz Mr Donald Tusk will become the new President of the European Council, replacing Herman Van Rompuy on the 1st of December. He is being el-evated to one of top European positions after 7 years of being the Prime Minister of Poland and 11 years of heading the Civic Platform. Donald Tusk has been replaced in the Polish gov-ernment by Ewa Kopacz, former Speaker of the Sejm (lower house of the Polish parliament) and former Minister of Health in his government. Ewa Kopacz’s cabinet will mostly consist of pre-vious ministers, with the following changes: Minister of Foreign Affairs Radosław Sikorski has been replaced by Grzegorz Schetyna, for-mer Deputy Prime Minister and former Minister of Interior, leader of the strongest fraction of Civic Platform’s internal opposition. Mr Sikorski has now become the Speaker of the Sejm. Minister of Justice Marek Biernacki has been re-placed by Cezary Grabarczyk, the leader of the internal fraction of Donald Tusk’s supporters. Minister of Interior Bartłomiej Sienkiewicz has been replaced by Teresa Piotrowska, MP with no previous experience in internal affairs. Minister of Infrastructure and Development Elżbieta Bieńkowska has been replaced by Ma-ria Wasiak, former member of Polish Railways’ board. Mrs Bieńkowska will now be European Commissioner. Minister of Administration and Digitization Ra-fał Trzaskowski has been replaced by Andrzej Halicki, MP. Mr Rafał Trzaskowski has now been appointed Secretary of State in the Ministry of Foreign Af-fairs and will be responsible for European pol-icy. CHANGES IN THE POLISH GOVERNMENT
  • 3. Additionally, Mr Tomasz Siemoniak, Minister of Defence, has become Deputy Prime Minister. The change proves the increased influence of Presi-dent Bronisław Komorowski on the new govern-ment. Personal details of new ministers are avail-able in our presentation: http://www.slide-share. net/ljachowicz/polish-government-af-ter- change-in-2014 Mr Tusk has ostentatiously left Polish politics, preparing for his new function and leaving ev-erything in the hands of Mrs Ewa Kopacz. He is expected to make his return in 5 years when the final term of President Bronisław Komorowski ends. The new government is often described as the “government for just one year”, as the next par-liamentary elections are planned for the second half of 2015. The next 12 months will be a time for consolidation of Civic Platform, building the position of Ewa Kopacz as the new leader (at the moment, as the deputy chairwoman of Civic Platform, she is the “acting leader” of the party) and winning back undecided voters. First reactions to the changes were very positive towards the Civic Platform: for the first time in months, the party went back to the position of polls leaders. The most recent, 20th of September, pre-local elections poll saw both Civic Platform and Law and Justice at 27%, SLD (the Left) – 11%, PSL (co-alition party) – 10%, Janusz Korwin Mikke’s New Right - 3%, Janusz Palikot’s Twój Ruch – 0%. The low support for Janusz Palikot’s party (third political power in the Sejm only three years ago) coincides with the de-facto end of the party’s parliamentary club; at the end of September, 12 MPs left the club, leaving it with just 15 mem-bers (the minimal number required to register a parliamentary club), the next personal moves are expected to take place in the next weeks. Ewa Kopacz’s plans for next year On October 1st, Mrs Ewa Kopacz delivered her speech outlining her main goals to be reached by the end of her term (exposé). Key messages were: The new government is the government of Ewa Kopacz, not Donald Tusk (Mrs Kopacz underlined her independence) The main goal of Ewa Kopacz is to rebuild the trust in government. She appealed to leaders of opposition to end the constant war between the ruling parties and the opposition. “What was planned for 3 years will be done in one”, she said regarding the reform of tax pol-icy: the basis for the new tax law is to be pre-pared at the beginning of 2015. The Prime Minister’s policy will be focused on in-ternal security, family policy and social security for families at risk. Poland will be engaged in further help for Ukraine. The Prime Minister will continue the project for energy solidarity in the European Union. The government does not agree to raise energy prices. Poland will focus on energy security and protec-tion of coal mines against unfair competition. Poland will build its own innovative military potential within the Polish Armaments Group (PGZ). 2% of GDP will be spent on the army after 2016. Poland echoes the desire of an increased Ameri-can military presence on the Polish territory. Polish government will support signing the TTIP (free trade agreement between EU and USA). The introduction of euro will only be possible during a period of economic stability in the re-gion – stronger Eurozone and stable Polish econo-my will determine the date of euro introduction. De-minimis guarantees programme will be ex-tended until 2016. Within 12 months, the government will prepare a new tax code (basics are to be ready at the beginning of 2015) and changes in the sole pro-prietorship law. New Construction Law is planned for the be-ginning of 2015 as well as the anti-crisis act for entrepreneurs who suffered losses as a result of the conflict in Ukraine.
  • 4. ul. Domaniewska 42 02-672 Warszawa T: +48 22 278 38 00 F: +48 22 278 38 74 Copyright (c) by MSLGROUP Poland Iwona Sulik has been appointed the spokesperson for the government. She graduated from the Fac-ulty of Journalism and Political Science at the Uni-versity of Warsaw. She worked in Kurier Warsza-wski, then Warsaw Television Centre and TVP Info. She was a reporter, leading publisher, as well as parliamentary reporter. Since 2011, she was the spokesperson and adviser to the Speaker of the Parliament. September 23 Prof. Bogusław Pacek –former defence advis-er has been nominated by the North Atlan-tic Treaty for the post of the adviser of the military education system reform in Ukraine. September 26 The government will introduce regulations that will prevent the sale of “junk food” in schools from September 1st 2015. PLN 13.5 bn is to be spent until 2020 on new trams and buses. The Ministry of Health will focus on implementa-tion of the new oncology legislation and creation of Geriatrics Institute. The exposé was surprisingly well- received by most of the commentators and will most probably re-place in the public memory the not so well con-ducted introduction of the new government two weeks ago. Mrs Ewa Kopacz presented her goals not only for the next 12 months (even if some of these projects, like the new Tax Code, must be present-ed early next year in order to have a chance of be-ing accepted by the parliament by the end of the term), but also for the following 5 years. It is a clear signal for voters that the Civic Platform, in contrast to opposition, has a vision of changes and is ready to implement them. The vote of confidence is planned for this eve-ning. The ruling coalition has enough votes to win the vote. Lukasz Jachowicz Head of Public Affairs MSLGROUP Poland lukasz.jachowicz@mslgroup.com @ljachowicz
  • 5. The Ministry of Economy, in cooperation with the Delegation of the European Commission, organ-ised a meeting devoted to information and consul-tation service aspects of the Transatlantic Agree-ment in Trade and Investment (TTIP). They also spoke about the negotiations for the Agreement on Trade in Services (TISA). September 19 The Ministry of Economy presents “The analysis of aims to implement energy cooperative institutions to the Polish legal system based on the best prac-tices of EU countries”. The document contains an analysis of legal regulations in the European Union. September 11 ENEA, KGHM Polska Miedź and TAURON Polska will each purchase 10 percent of PGE EJ 1 for a total of 30 per cent of shares. PGE EJ 1 is responsible for the preparation and construction of the first Polish nuclear power plant with a capacity of ap-proximately 3,000 MW. September 4 The Ministry of Economy published an invitation to the 46th Annual Meeting on Nuclear Technology (AMNT) in Berlin for Polish industry and research centers. The conference and exhibition will be held from May 5-7th, 2015. September 3 An application developed by a team from the War-saw University of Technology “SkyDe” has won the Ministry of Administration and Digitization contest for the best “privacy friendly” mobile application. SkyDe allows you to send messages between users of Skype using steganography techniques. September 26 The Ministry of Administration and Digitization will be the point of contact supporting the Euro-pean Commission in the implementation of the telecommunications segment of the “Connecting Europe Facility” - CEF Telecom. September 24 The Ministry of National Defense decided to con-duct an urgent overview of the implementation of activities related to trading specially licensed military equipment. September 24 The Press and Information Department of the Ministry of Defense announced a competition for graphic design of the web pages of the Ministry of Defense. September 22 Lieutenant General Janusz Adamczak was appoint-ed Chief of Staff of the Allied Joint Force Com-mand Brunssum (JFC Brunssum). Over the next three years, he will lead the work of the interna-tional headquarters of one of the most important NATO commands. September 12 October 15 is the deadline for submitting request under the “Connected Communities” initiative. The best ideas will be funded by the “technical assistance” from the World Bank as part of the “Connecting Europe Facility”. The “Connected Communities” initiative is designed to support innovative pilot projects for the development of broadband networks, which could become a mod-el for similar efforts across the European Union. September 29
  • 6. The Ministry of Finance has allowed testing of the Universal Document System (UBD) to be transmit-ted in connection with the PIT-11, PIT-8C, PIT-R and the PIT-40 declaration as multi-documents. September 29 The draft budget bill for the next year assumes a GDP growth and inflation at 3.4% and 1.2%, re-spectively. State budget revenues are planned for less than PLN 297.3 billion, and PLN 343.3 billion of expenditure. The maximum deficit should not exceed PLN 46.1 billion. September 24 From September 22nd 2014, Poland’s western and Lithuanian border controls regarding fuel tanks entering the country will be intensified. The next session of Sejm (Lower House of Parliament) will be held on the 8th, 9th & 10th of October 2014. The next session of Senate will be held on the 8th, 9th of October. The 16th of October will feature ECO-Match Poznań Science and Technology Park and EEN (Enterprise Europe Network) holding individual business meetings for rep-resentatives of companies and research units operating in the “eco” business sector. 8 8 16 29 WED OCT SEP WED THU MO European Week of Small and Medium Enterprises starts on the 29th of September.
  • 7. MSLGROUP is one of the oldest public relations agencies on the Polish market. Every day, our team provides companies, organizations and institutions with advice regarding their rep-utation and image. We are close to business and we perfectly know present communication challenges. Our rich output and highest quality of services won us Impactor 2010 and 2011 awards for the Agency of the Year. We are part of the Publicis Groupe – third largest global marketing communication network offering services in the fields of public relations, public affairs, Internet and social media communication, corporate communication and event marketing. MSLGROUP has offices in over 80 countries, including partner agencies. It works on the territory of America, Central and Eastern Europe, Africa and Asia. MSLGROUP consists of market leading corporate and fi-nancial communications agencies including Kekst & Company, JKL, QORVIS, CNC and Publicis Consultants, as well as digital marketing experts and design agency, SAS. We perceive public affairs activities as a complex communication challenge. We know that nowadays decisions are made not only in the privacy of ministerial offices, and their final shape is largely shaped by, for example, grassroots civil initiatives or social media. For each client we develop a comprehensive tailored strategy, adapted to his needs, expec-tations and capacities. Among others, our activities include lobbing, media relations and activities in electronic media. Their purpose is to shape public opinion, attract attention to a specific issue, promote certain law regulations, build reputation and solve crisis situations. High ethical standards underlie all our activities. We are entered as a professional body en-gaged in lobbying activities in the register of the Ministry of Interior and Administration. We act accordingly to the Code of Good Practices of the Polish Public Relations Consultancies Association (ZFPRR). In the frame of the Public Affairs we offer the following services: • Analysis of the environment in which our clients operate, • Identification of stakeholders and creation of a map of influence, • Polish and EU legislative process monitoring, Copyright (c) by MSLGROUP Poland Sp. z o.o. 2014 Permission to use, copy, or distribute this report is hereby granted without fee, provided that the copyright notice appears in all copies. The report is originally distributed by MSLGROUP Poland - to be added to the distribution list, please send a request to lukasz.jachowicz@mslgroup.com. CONTACT: CEO Corporate & Financial Communications Paweł Tomczuk Tel. +48 600 489 609 e: pawel.tomczuk@mslgroup.com Head of Public Affairs Łukasz Jachowicz Tel. +48 601 416 560 e: lukasz.jachowicz@mslgroup.com Governmental Affairs Practice Leader Małgorzata Dworzynska Tel. +48 605 296 457 e: malgorzata.dworzynska@mslgroup.com Associate Public Affairs Jakub Olek Tel. +48 606 319 500 e: jakub.olek@mslgroup.com