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A2 Coursework
  Evaluation
 By Elisabeth
    Seffer
1. In what ways does your
media product use, develop or
challenge forms and
conventions of real media
products?
In what ways does your media product use, develop or
  challenge forms and conventions of real media products?
Our task was to create a 5 minute start of a documentary on a topic of our choice and a 30 second radio trailer and double
page spread in a TV magazine to advertise and report about this documentary. In order to successfully create these it was
important to first obtain a good knowledge of existing media products so that we could use conventions which would
create a professional look but also challenge and develop forms and conventions to personalise it and create
something interesting and new for our target audience.
                                                                                          Surrealism           Fly on the
Documentary                                                                                                    Wall
Firstly, it was important to determine
what sort of documentary we wanted
to make as there are a huge spectrum
of different types, from docusoaps
such as ‘ My Big Fat Gypsy Wedding’,
mockumentaries such as ‘ This is
Spinal Tap’ and fly on the wall
documentaries such as ‘Gimme               Docusoaps            Mockumentary
Shelter’ .



 In media lessons, we had learnt about B Nichols, a documentary theorist who, in 2001, developed a conceptual theme
                                           ill
called ‘ Documentary Modes’ in which he talked about six different styles of documentaries based on what conventions they
use. Most documentaries will contain not just one of these but have a mix of several.
There is the P oetic M ode which is a mode that focuses more on setting a tone or mood instead of just including knowledge
or attempts at persuading the audience. There is a usually a subjective interpretation of a subject. There is a lack of
traditional narrative as character or event development is not particularly important. We felt this style was not suitable for
our documentary as our topic, homosexuality, was one that we felt needed proper developed opinions and include
knowledge and factual information rather than going for a certain tone.
The E xpository M   ode is a form of addressing the audience directly and there is often a certain perspective, argument or
historical information. Either a ‘ Voice-of-God’ commentary is used in which the narrator is heard but never seen or a
‘ Voice-of-Authority’ commentary in which the speaker is heard and seen such as in ‘ Supersize Me’ , which is factual and
heavily based on the presenter Morgan Spurlock who is present a lot but also commentates over other shots throughout the
documentary. We liked this style as having a presenter creates a personal connection to the audience. Because of this we
chose to use the ‘ Voice-of-Authority’ commentary in our documentary with Ellie as the presenter who has a visual presence
throughout whilst also having her voice overs over shots in the documentary.


                           The Observational M     ode is suitable for a documentary which is simply observing and therefore
                           letting the reader create their own opinion, rather than creating an argument or biased. This
                           relates very much to a fly on the wall documentary. This style probably doesn’ t relate to our
                           documentary too much as our presenter did voice her own opinions and the documentary is, as a
                           whole, supportive of homosexuality. It does, however, portray the views of people that have
                           contrasting views which is slightly observational.
                           In the P articipatory M  ode, the film maker is part of the documentary, voicing their opinions and
                           adding a personal level throughout. A film maker who favours this style is Michael Moore. We
                           incorporated this idea in our documentary as Ellie was filmed voicing her own opinions and
                           shown researching on the topic etc.
       Bill Nichols

 The Reflexive M     ode is used to help the audience understand and see the construction of the documentary they are seeing
 and de-mystifying its processes. We did not really include this as our documentary doesn’t show any of the processes such
 as filming/planning etc. but rather just shows the finished product.
 Finally, there is also a mode known as the Performative M      ode which is very similar to the Participatory mode and
 differentiates in the way that there is more artistic freedom and narrative. It engages the narrator in the documentary to the
 point where it is almost autobiographical and where the narrator may link the story to themselves, much like in Supersize
 Me. I wouldn’ t say our narrator was this deeply connected to the stories as she herself had no particular experiences with
 the topic but rather just opinions.
Documentary
We gained a lot of knowledge about documentary conventions from watching documentaries such as ‘ Supersize Me’ ,
‘ Gimme Shelter’ and ‘Airline’ . I have also spent a lot of personal time watching documentaries to really get a clear
understanding of how they are structured, made and presented. One thing I noticed throughout was name captions when
people are interviewed or a new person is introduced. The name is stated and mostly also the profession as seen on the
screen cap from ‘ Supersize Me’ below. We used captions in our documentary for Ellie, the presenter. Another important
thing in documentaries when people are shown, such as in a piece to camera or interview, the rule of thirds is very often
used. This is to create an aesthetically pleasing look and also gives the opportunity to add things into the background to
connote something, for example a doctor may have a shelf of medical books behind them etc. For Ellie’ s first piece to
camera, she was sat in what is obviously a classroom to show we were in a sixth form.



                        Captions!




                                                                                                Rule of thirds!
We chose to have a piece to camera presenter, as we
really liked the way that ‘ Supersize Me’ included Morgan
Spurlock on a very personal level. We felt it added some
personality to the documentary and made it more than
just a factual piece- more relatable. Out of our group, we
chose Ellie to do this as we felt she was most suitable as
she has a likeable personality and has clear views on the
topic of homosexuality.

                            I feel we were generally very inspired by how ‘ Supersize M was filmed and by
                                                                                           e’
                            what it included. Our documentary was not exactly biased but Ellie did express her,
                            to a minority polemical, liberal views very clearly, showing clear shock and
                            disagreement when reading online articles and forums about homophobic people and
                            laws. A vast majority of the students we interviewed were pro-gay marriage and
                            adoption etc. and we interviewed two gay people- Frank and Toni to get a deeper
                            emotional understanding into what their lives are really like and what challenges they
                            face. Spurlock does this in the same way as he expresses his clear dislike for fast food
                            corporations and the people behind them, interviewing the victims and getting first
                            hand views through interviews, getting a deeper insight than merely factual.


However, facts were also a very important thing to include as they add shock value and illuminate the topic well, creating
a greater understanding. Facts are an essential part of ‘Supersize Me’ which includes shocking facts such as that ‘60% of all
US adults are overweight or obese ‘ , or that ‘the small size soda in the US is the big size in France’ . Our documentary told
the viewer interesting and blunt facts such as that ‘30-40% of all LGBT youth in the UK have tried to commit suicide at one
point in their lives’ . Our documentary was filmed in the enigmatic code, addressing a problem to which there is not a
particular answer or solution, much like America’s fast food problem.
As we didn’ t have Ellie present all the time throughout the
documentary, we recorded a lot of voice overs, using just
non-diegetic audio over a video clip relating to what is
being said in the voice over- for example when we had a
voice over about adoption laws playing over a close up
pan of law books and Ellie reading an adoption law
section

                                          Close ups were important for connoting certain things or
                                          highlighting their importance. This is a very common convention
                                          we used a lot, such as for the above imagine, for the faces to show
                                          emotional closeness and also in interviews, especially Toni’ s when
                                          she is talking about marriage, connoting the idea that it is a subject
                                          close to her heart.

Filming techniques and shots such as panning, long shots, medium shots,
zoom and focus pulls are also major documentary conventions that were
used in pretty much all the documentaries we viewed and which we used in ours.
Another convention we followed was using a tripod to film a completely still shot.
However, we may have used this shooting mode a little too much and didn’ t really
use hand held camera except for a few times, unlike ‘ Supersize Me’ and ‘ Airline’
which use a lot of hand held camera, so in some ways this is challenging this
convention. We were also unable to use conventional shooting techniques such as
tracking or aerial shots as we didn’ t have the budget or devices to do this. We
also didn’ t use any high or low angles.
In the editing process, we were also able to
challenge or use conventions. One of the things we
liked the ‘ Supersize Me’ was when shots were sped
up. We did this in our documentary for the clip of
students walking in and out of college and also our
title page as they were both too long at their original
speed. The original time for the title page drawing
was around 30 seconds, but we sped it up so it only
lasted about 12 seconds.




It’ s very rare to find a documentary which does not include some sort of music, whether it be a
theme tune, background music, non diegetic or diegetic music. A lot of documentaries we
watched obviously had a lot more funding than ours and were able to use copyrighted songs,
which we were not allowed to do. Instead, we used Garage B     and to use their ready-to-use tunes
called loops. We chose non-diegetic piano music as the background music throughout to
create an emotional tone.
Magazine Article
  This is our final double page spread in ‘ T Choice’
                                                  V
  which tends to have very colourful articles so we tried to use
  as much colour as possible. I feel that we should have
  probably used some background colour for the text or
  article in general as it ended up looking a little bit bare and
  there was too much white, but in a way this could be seen
  as challenging conventions and may cause it to stand out.
  What we did do well, however, was using plenty of pictures
  as most TV magazines always tend to do in order to give the
  reader a little taste of what the particular TV programme is
  about.

    P hoto captions are a really important part of TV
    magazine double page articles as they can be used to
    introduce characters or explain what is going on in the
    picture. We used this to make clear that our picture
    was of Ellie, our presenter.

Another convention we followed was writing page numbers
at the bottom and also including the TV magazine logo next
to it. The below article in ‘ Radio Times’ did this in the
bottom centre of the page whilst we chose to do it on either
side as that is how they do it in ‘ TV choice’
Drop cap           Pull quote
 Magazine logo

                                                    Programme
                                                    information. Date, time,
                                                    channel and website.
                                                    We modernised, and
                                                    therefore challenged,
                                                    this convention a bit by
                                                    adding a twitter name




Masthead

                               Print screen from
                               documentary
                 Sub title
Radio Trailer
Before creating our radio trailer, we listened to lots of radio trailers in class, such as a Grand Prix trailer
from the BBC and a trailer about authors on Radio 4. We filled analysis sheets in and learned a lot about
typical conventions in radio trailers which helped us when creating our own.

All the radio trailers we listened to included some sort of non-diegetic
background music so we chose to do this too as it draws the listener in and
makes it more interesting. Even though we’ d used emotional piano music in our
documentary and our documentary was on a serious topic, we wanted our
background beat for the trailer to be something happy and upbeat as we
thought people would be more likely to listen to something like that, so we chose
a club beat on Garage B    and.

Another widely used convention is asking questions, mostly rhetorical as they leave the listener with unanswered
questions that will only get answered by checking out the programme. We do this in ours as we talk about ‘ questions that
don’ t usually get asked’ and invite the listener to ‘join’ Ellie which is intriguing and leaves the listener on a sort of cliff-
hanger.
                             We                         Another essential convention that we followed is naming the date,
                           E4 dnes
                          4o …or day,                   time and T Channel as otherwise they would not know when it is
                                                                     V
                            d.    cat 10p               on and where to find it. It’s important to make this clear so we faded
                                     ch
                                        up m on         our background music before this information is said as most other
                                           on
                                                        radio trailers we listened to did too- we also give the option to ‘ catch
                                                        up on 4oD’ .

We also used the convention of using extracts from the actual documentary to give the audience a taste of what is included
in the documentary and to use some interesting opinions expressed in the documentary. Overall, I feel that our radio trailer
doesn’t really challenge any conventions but rather follows them very precisely, with a background beat, voice over,
extracts, fade in and out of music, cuts in the voice overs and naming date, channel and time.
2. How effective is the
combination of your main
product and ancillary tasks?
Radio Trailer
After we’ d completed our documentary, we were required to create a radio trailer and a magazine double page
spread. The goal was for both of these to advertise our documentary and reach out to a larger audience.


The radio station we chose to use for our trailer was Capital F as we
                                                                M
felt it was most suitable for our target audience of young people and
adults. Choosing the right radio station was important and if we’ d
chosen a radio station such as Radio 4 it would have been much less
effective as, even though it has a listening audience of around 11
million people, they are much older and upper class and probably
would not find our documentary appealing. Capital FM has a smaller
but still huge audience of 7.1 million listeners and their target
audience is 12-20 year old males and females, very similar to E4
whose target audience is 15-25 year olds. Capital FM also broadcasts
all over the UK which was important as we wanted to reach everyone,
not just one region. Another thing which led us to believe that Capital
FM would be the best radio station for us is that they have an
audience pretty much twice as large as E4(3.7 million)- increasing our
chances of high viewing figures.
As the radio trailer was only 30 seconds long, we needed to ensure that we could fit as much information about the
documentary in as possible and link it to the documentary.
We did this by using audio extracts from vox pops and interviews in the documentary which instantly created a link
between the two as it gave the audience a taste of what is included in the documentary. We also recorded two voiceovers,
using Ellie’s voice who is also the presenter in the documentary, again linking the two together and creating relations,
already introducing the presenter in the radio trailer.
We chose not to use the piano music we used in the documentary in the radio trailer as we felt it sounded a bit negative and
wouldn’t pull people in, so instead chose an upbeat beat which worked very well and created a fast-paced sound which we
thought would especially appeal to younger people as it sounded fun and appealing.
Overall, I felt the radio trailer advertised the documentary very well and they both complimented each other as we used a lot
of audio from the documentary and also the same presenter as radio narrator. At the end of the radio trailer we named the
channel and time which made it easy for the listener to go and watch the documentary.




                                                                                                We used audio from
                                                                                                our documentary in
                                                                                                our radio trailer!
Magazine double page spread
             This is our magazine spread. Firstly, we chose to publish it in the TV
             magazine ‘T Choice’ because it has a huge audience of up to 13
                          V
             million people in the UK! However, I feel that it may not have been the
             most suitable one to choose at its target audience is middle aged females
             of around 35-40 years old which is not particularly the group we’ d
             expect to be viewing our documentary but nonetheless it does advertise
             programmes such as ‘ Sun, Sex and Suspicious parents’ which is a
             programme aimed at around the same age group as our documentary.
             The magazine is also very cheap, making it easy for students and young
             adults to purchase.
             I feel that our double page spread is effective. All the images we used in
             it are screen caps from our actual documentary which creates a
             connection between the two and gives the reader an insight into what
             may be included in the documentary. The article itself is an interview
             with Ellie, the documentary’ s presenter which again gives an insight and
             introduces the documentary to a deeper level. A lot of interesting topics
             surrounding the documentary are addressed but only to the extent where
             the reader would have to watch the documentary to get more answers- a
             technique to get them to watch it.
             The pull quote is also derived from the documentary as it is a quote
             someone would have said later on in the documentary. The colour
             scheme used portrays the idea that this documentary mainly focuses on
             Britain and the title is effective as the question mark shows that the
             question is unanswered and the reader will want to find out whether
             Britain really is homophobic.
             Overall, I feel maybe our double page spread could have been a little
             more colourful to fit with the ‘ tv choice’ style of colour and big fonts but
             I do feel it advertises our documentary very well and gets across all the
             important details such as content, times, channel and raises some really
             interesting questions.
3. What have you learnt from
your audience feedback?
When we were researching before creating our media products, we created and distributed some
questionnaires in order to make the most effective and successful media products possible. We
asked questions such as what would be the most suitable channel, what kind of things people
want to find out about relating to the topic of homosexuality etc. After completion of the media
products, we again made a questionnaire which we handed out to eighteen 16-18 year old
males and females in college after they had watched our documentary, looked at our double
page spread and listened to our radio trailer. This is our feedback converted into graphs…


      Documentary Feedback
          Have you learnt something from the documentary
                    you previously didn't know?
                                                                   These results are not surprising to me as none of my group knew most of
20
18
                                                                   the facts before researching for our documentary. We included a lot of
16
14
                                                                   interesting and shocking facts which I wouldn’ t expect most people to
12
10
                                                                   know. I’ m pleased with this result as, to me, the point of a documentary
 8
 6
                                                                   is to teach people something new and give a different insight to what
 4
 2
                                                                   they might already think
 0
                   Yes                          No




                  Are the sound levels conistent?




No                                                                 We spent a lot of time perfecting the sound so I’ m glad most people
                                                                   thought they were good. We watched the documentary many times to
                                                                   make sure they were all equal.
Yes




      0      2     4     6     8     10    12       14   16   18
Was the background music suitable?
                                                                              We changed the background music about three times and found it
                                                                              pretty hard to find a suitable one as the guitar one we chose first was
                                                                              too distracting, and the second one was a little too upbeat and
                                                                       Yes
                                                                              happy. We finally settled for a piano tune which I thought may have
                                                                       No     been a little depressing and if we’ d looked longer we probably could
                                                                              have put together a better one. I’ m glad other people didn’ t think so.



                        Was the editing coherent and understandable?


                                                                             I agree with this feedback. We looked through the editing timeline
                   20
                   18
                   16
                                                                             countless times to make sure there was no black spaces anywhere and
Amount of people




                   14
                   12
                   10
                                                                             that everything transitioned smoothly. All the transitions and effects
                    8
                    6
                                                                             we used worked well and the sound all fit in well. I was really happy
                    4                                                        with our editing work and thought we cut our video footage down
                                                                             well.
                    2
                    0
                                  Yes                        No
                                              Answer




                        Would you watch the rest of the documentary?

                                                                             A couple of people answered no to this one which I’ m not too
                                                                             surprised at as our topic probably wouldn’ t interest some people. We
                                                                             also cut it off quite abruptly, not telling the audience what else would
                                                                       Yes   be included in the documentary like some other people’ s
                                                                             documentary’ s did (for example: this is what’ s coming up after the
                                                                       No


                                                                             break.
Do you think the documentary is suitable to be
                           shown on Channel 4 at 10pm?



                              20                                             I agree with this as we researched channels and viewing times a lot
                              15                                             and all agreed that this was definitely the best time and channel.
                                                                             10pm is a pretty standard time for our target audience to be watching
Number of
          10
 people
                              5                                              TV.
                              0
                                       Yes            No
                                             Answer




              Radio Trailer Feedback
        After listening to the radio trailer would you want to
                      watch the documentary?                                This shows that some people may have not found our radio trailer a
                                                                            very effective way of advertising the documentary. I feel like we did
                                                                            include a lot of what’ s included in the documentary. However, we
 Number of people




                                                                            could have possibly made it a bit more dramatic by including a
                    No


                                                                            shocking or controversial fact. I felt we showed too many pro views
                    Yes                                                     and there was no one that was radically against homosexuality so
                          0        5           10     15         20
                                                                            maybe it sounded a bit biased and mild.
                                             Answer



                    Were the sound levels consistent throughout?
                                                                            We did check the audio levels a lot. The only thing that wasn’ t perfect
                                                                            was the last voice over as it starts quite abruptly, we tried editing this
                                                                            but did not succeed to make it sound completely smooth. I feel,
                                                                      Yes
                                                                            however, that our music and audio was the right volume and the music
                                                                      No    didn’ t overpower.
Do you think the music was suitable?



          18
          16                                                                     I agree with this and am not surprised with the high positive
          14
          12                                                                     feedback as our music was a very standard, conventional radio
Number of 10
 people    8
           6
                                                                                 beat that sounded upbeat, attention grabbing and happy.
           4
           2
           0
                                                 Yes                  No
                                                        Answer



                     Do you think this radio trailer would be suitable for
                                         Capital FM?


                                                                                 A few people answered ‘ no’ to this which I’ m surprised about as I
                                                                                 felt they have the same target audience, but I can see how some
        Number of people




                            No

                                                                                 people may feel that it would also be suitable for something like
                           Yes
                                                                                 Radio 1 as BBC plays a lot of documentaries regarding sexuality
                                                                                 etc.
                                 0                 5             10         15
                                                       Answer




                       Is it clear to you, what the documentary is about?
  Number of people




                           No
                                                                                 I agree with this as the extracts make it very clear what the
                                                                                 documentary is about and also the voice over. There is not really
                           Yes
                                                                                 any ambiguity.

                                 0           5           10           15    20

                                                       Answer
Magazine Article Feedback
               Do you think the double page spread is eye-
                         catching and attractive?


                          20
                                                                               I thought more would answer ‘ no’ to this as, as I said before, I thought
                       15                                                      our magazine double page spread was a little bit plain because of the
             Number of
              people
                       10                                                      white background. I do think it is eye catching though because of the
                           5
                                                                               face pictures. Faces tend to draw people in.
                           0
                                     Yes     Answer            No




             After seeing the double page spread would you
                     want to watch the documentary?


                                                                               Again, I am surprised at the large number of people that said yes
               20


                                                                               because I thought that, even though the actual article was really
               15
Number of
          10
 people
                                                                               interesting and insightful, the images themselves and the layout didn’ t
                  5

                  0
                                                                               convey the documentary very well and didn’ t really show what was
                                   Yes                               No        included in it.
                                                      Answer




                       Do you like the colour pallate used?



                                                                               I’ m pleased about this because we really thought about what colours
             No
                                                                               to use as they had to connote something. That’ s why we chose the
                                                                               blue and red- to connote that this documentary is about only British
    Answer




             Yes                                                               people and their views.

                   0           5            10                  15        20
                                     Number of people
4. How did you use new media
technologies in the construction
and research, planning and
evaluation stages?
New media technologies used whilst filming our
                   To film all of ourdocumentary H H
                                     footage we used a Canon D G20 camera. This camera was
                             great as it produced sharp, high quality film.
                                When using this camera we first turned it on
                                and then made sure the dial was in the
                                ‘ video filming’ mode as this camera also
                                has a still shot  mode which was also
                                really useful.
The camera also had a zoom tool at the top of it
which we used frequently to zoom in and out of
important stuff and to add shot variety.
Another good feature we made full use of
was the focus pull which we achieved by using manual focus and using the button on the left hand side of the
screen to pull the focus from one distance to another. We also played around with the white balance to create a
natural light look. We used a tripod for most of our shots to achieve a still, straight shot which looked professional.
However, for some shots we felt holding the camera in our hand created a better, more realistic effect.

                                          Although the camera did have sound recording, it wasn’ t the best or loudest
                                          so we enhanced sound quality and volume by using a microphone, when
                                          filming interviews or                                vox pops. We
                                          plugged the microphone                                into the microphone
                                          jack on the camera                               and also plugged
                                          headphones into the                                camera which the
                                          person who was filming                           wore to make sure the
                                          sound was good.
New media technologies used whilst editing our documentary
                                                                     Once the filming process was completed, we
                                                                     were left with several hours of footage which
                                                                     we had to edit to create a 5 minute start to a
                                                                     documentary. The programme we used for
                                                                     editing was Final Cut Express on an Apple
                                                                     iMac computer.
                                                                     We had saved all our
                                                                     filming footage to the
                                                                     iMac after each session
                                                                     so we had them all saved
on the computer already. Now all we had to do was transfer them onto Final Cut for which we used ‘ log and
transfer’ . We opened all our clips on this and chose which ones we wanted to use. Each clip we wanted to use had to
be named so that it was easily identifiable and ‘ added to the queue’ which then
                                                                      transferred it to the main editing screen where we
                                                                      could easily drag it onto our sequence.
Unedited footage we had previously                Screen to view unedited footage
             logged and transferred. Named and                 when clicked or our documentary
             ready to be used                                  whilst it is being made


Effects
such as
transfers
for video
and audio.
We had to
‘render’
video                                                                                      Time
before
using
these



Layers for
layering
audio and
video



   Audio- linked to the video clips. We also used some Video           Editing tools such as
   audio clips that we had un-linked from video clips                  cutting, volume levels,
   so they were solemnly audio, such as the come out
                                                                       select tool etc
   stories at the start
We wanted to make everything look really professional so we were very diligent with the editing.
We had a clip of students walking in and out of the college which was a little slow so we decided
we wanted to speed this up. We did this by going on ‘ Modify’ and
                                                           then ‘ Speed’. We sped up this clip by
                                                           150% as this looked best. We also
                                                           sped up our title page of Ellie drawing
                                                           ‘ Homophobic Britain’ onto a piece of
                              Clip of
                                                           paper as this would have also taken
                              our docu
                                                           up too much time.

Another thing we did was making sure the sound levels were perfect throughout so that every clip blended
seamlessly into the next sound wise. This was a very time consuming task as we had to change every audio clip
individually and judge the sound by wearing headphones and watching the documentary over and over. Many of our
clips, especially the vox pops, were either really loud like the one of Lewis, or really quiet like Brian’ s.




These red lines were the sound levels. To change them, we simply used the mouse to grab them and pulled them up
or down. Sometimes we also wanted audio to change volume gradually so that it faded into and out of another clip.
We did this by using the ink pen tool which enabled us to made dots along the sound level line and drag them,
creating a descending or ascending volume. We made a lot of use of this throughout the documentary, especially
on the YouTube clips and the background piano music.
We used background music throughout the documentary as this is very conventional and adds some depth. We used
Garage B   and to source a suitable sound and ended up choosing a Piano sound as we decided this sounded sincere and
serious to go along with the issue of homosexuality. The music went really well with the emotional voiceovers of people
coming out and interviews regarding adoption and marriage etc.

Another tool we used on Final Cut Express was the ‘Razor B     lade
Tool’ to cut clips. We made extensive use of this and spent hours
cutting clips to source out the most important and relevant parts.
How we did this is view a clip and pause it where we wanted to split it from the rest of the clip, then clicked on the razor
blade tool and made a cut which split the clip into two. This way we could select certain parts within the clip and delete
them. This tool was especially important for interviews and vox pops as we grouped them together regarding a specific
topic, so we cut out the part of them talking about one topic such as gay marriage and grouped them all together.


                                                                      Another editing tool we used was adding text over
                                                                      video clips. We only made use of this once for Ellie’s
                                                                      first piece to camera to that she is introduced to the
                                                                      audience.
                                                                      To do this, we firstly clicked on the ‘ text’ box.
                                                                      and from the menu chose ‘text’. The first top screen
                                                                      will then say ‘ sample text’ which we dragged over the
                                                                      video clip that we wanted text on. Then we used the
                                                                      control option to alter the text and write what we
                                                                      wanted, change the size, colour of font and also had the
                                                                      option to create a background box which we made a
                                                                      faded black as we thought it added a professional look
                                                                      as it is conventional in a lot of documentaries we’ve
                                                                      seen.
New media technologies used whilst creating our radio
                      trailer
                       The programme we used to create our radio trailer is Garage Band.
                       After opening the programme, I clicked on
                       ‘ Create New M  usic P roject’ which enabled
                       me to create my radio trailer.


                     I then used Final Cut to find appropriate extracts from the documentary which we could
                     use the audio from in our radio trailer. We chose to include extracts in our trailer along with
                     a voice over so that the audience could have a taste of what is included within, so we had to
                     make sure we chose interesting extracts from
interviews and vox pops. Once I chose which ones I wanted, I created a new sequence and cut them together. As
I only wanted to use the audio, I clicked on the modify tab and un-ticked the ‘link’ option which separated
audio from visual so I could delete the video but keep the audio. I then edited them together to create smooth
transitions and relate the tracks to each other. I also used this method for the voice over we filmed on the Canon
camera especially for the radio trailer. We transferred the file onto Final Cut and went through the same process
again on a difference sequence.
After we finished cutting and editing the audio
                                                                  clips, we went on ‘ file’ and hovered over
                                                                  ‘ export’ , choosing ‘ using QuickT    ime
                                                                  Conversion’ . There was then several options
                                                                  of formats to have the files converted to. We
                                                                  chose ‘ W  ave’ as this is a suitable format for
                                                                  audio.

Back on Garage B     and, I browsed through some already created beats that could be
suitable for our trailer as we definitely wanted our trailer to contain music as this is an
important convention and makes it more interesting. We wanted something upbeat to
make the documentary seem exiting, not boring. Garage Band has a whole library of ready
to use tracks called ‘ loops’ .



                                                                                               We ended up
                                                                                               choosing ‘ Club
                                                                                               Dance B  eat 007’ as
                                                                                               it was upbeat and
                                                                                               conventional

We then dragged this beat and used it as one of the layers, dragging it out so that it was
around 30 seconds long. This beat worked really well and sounded youthful and
interesting, targeting our target audience and drawing listeners in.
Once we imported our documentary extracts
                                                                         and Ellie’ s voiceovers we edited and moved
                                                                         all the layers around to create a sequence and
                                                                         create a professional sounding radio trailer.
                                                                         We started off with a montage of vox pops
                                                                         from the documentary talking about
                                                                         percentages of gay people in the UK. The
                                                                         dance club beat starts halfway through this
                                                                         as we thought it sounded very effective to start
                                                                         without music to make it sound dramatic.

After the montage finishes, we chose a voiceover by Ellie which introduces the documentary and draws the listener
in why stating that they will find out this answer to this and many other questions in the documentary. This is
effective as questions raised in the montage will only be answered if documentary is watched. We then used another
montage of vox pops and interviewees talking about gay marriage. We ended the radio trailer with another
voiceover stating times and channel and inviting the audience to ‘ join’ Ellie and find out answers to questions and
ideas raised in this trailer. The dance beat cuts off before channel, time and ‘ catch up on 4od’ is stated. We did this as
it is a convention of many radio trailers and also highlights this important information as the listener may have
missed it if they had been listening to the background music.

                                                                                We had to split the end voice over as
Another thing that was really important was ensuring the                        Ellie was talking too fast and we
volumes were even throughout the radio trailer and that the                     wanted a create a pause. We did this
background beat was at a right level so as to not distract from the             by positioning the red marker where
other, more important, audio. We did this by adjusting the                      we wanted to cut this and then
volumes of each track. We decreased the beat volume a lot.                      pressing the apple key and ‘T    ’.
We also wanted it to fade in and out at the beginning and end                   Once the track was split in two we
which we did by putting dots on the volume line and creating a                  dragged the last half of the track
ascending and descending line.                                                  across, creating a small space.
New media technologies used whilst creating our double
                    page spread
             We used InDesign to create our double page spread. We firstly opened a new
             document and chose the ‘ double page’ option which automatically gave us a two page
             layout which we could work on. From our drafts we knew that we wanted a little more
             than half a page filled purely with screen caps of the faces used at the start of our
             documentary as we thought this would create an intriguing look and is meant to convey
             the idea that everyone is equal- you can’t tell that someone is gay just by looking at them.


                We decided to recreate the ‘ T choice’ logo as we were unsure about copyright etc.
                                              V
                so we used P hotoshop. This was quite simple to do. Firstly, we chose two
                Photoshop made shapes- a circle and a rectangle and merged them together. We used
                the colour bucket tool to fill them in red. We then used the text tool and in bold,
                white font wrote ‘ TV choice’ . Using the lasso tool we cut out the background so it
                was transparent and saved it, later on opening it as an image in InDesign.
The title is one of the most important things about a magazine article.
     We made ours on P    hotoshop as there are more options than on

1.   InDesign. We changed our title several times, but this was our initial
     one. Firstly, we got a picture of a British flag and imported it into PS. In
     the layers palette we only had one layer called ‘background’ so then
     duplicated this layer so we had two. We then also made a blank layer in
     between the two and filled it in white.



2.   We then made it into a ‘ pattern’ , naming it ‘Pattern 1’




3.   On another PS document, we wrote the word ‘ Britain?’, using a
     transparent background. This was another layer.




     We then merged the two together, making the Britain text

4.   transparent and using the pattern of our British flag image as the
     background. This is how we created our own font background. We
     did like it but however did not use it in the end as we had a lot of
     problems with resizing it- it kept going blurry so instead opted for a
     blue and red coloured font instead which worked just as well and
     distracted less from the images.
New media technologies used whilst researching and planning


                A lot of research was required in order to make our documentary, radio trailer and
                double page spread. We did a lot of research by hand such as a story board and mind
                maps. However, the use of new media products made researching and planning a lot
                easier and more effective. One of the main resources for research was the internet and
                Google. On Google we found tons of articles relating to topics surrounding
                homosexuality such as laws, marriage, adoption, views from different countries etc.
                We watched a lot of documentaries such as ‘ Standing Tall’ and ‘ I woke up gay’ and
                also used websites such as bbc.com/ layer to watch a documentary called ‘ The
                                                     iP
                World’ s Worst Place to be Gay’ which was a really shocking insight into gay rights in
                Uganda. Watching these documentaries really helped as we made notes and thereby
                learned a lot about conventions, how these documentaries are edited and also more
                information for our research. Websites like P rezi and Scribd were also brilliant for
                presenting our planning which we then uploaded onto the blogging website
                B logger, another new media technology which helped us a lot and enabled us to store
                and present all our planning and research in once place, including videos, word
                documents and images.
                When researching radio stations and TV channels suitable for our products, we again
                used the internet and looked on the actual websites of the channels such as
                Channel4.com and B C.com as they gave a lot of information about target audiences,
                                       B
                viewing figures, programmes etc.
We also used the Canon camera to film our
                                                     group discussing and planning things
                                                     concerning the documentary and editing
                                                     etc. We then uploaded this onto YouTube
                                                     from which we could easily put it onto our
                                                     blog. We did this to add some variety and
                                                     also showed us discussing ideas as they
                                                     came to us, not just written thoughts and
                                                     planning.
In order to create this evaluation, I used several
media products. The first being, obviously,
PowerPoint Microsoft Office. I will then upload it
to SlideShare and publish it onto our Blogger blog
where it’ s there for all the world to enjoy!

Overall, I’m really please with all our media products, especially the documentary as I
felt we edited it really well, interviewed some really interesting people and got some
good shots and footage which showed in our audience feedback. I liked that we had a
presenter and I think our documentary portrayed a really positive imagine showing
that Britain is quite liberal and that old laws really have no place in the contemporary
anymore. E  veryone should be equal and shouldn’t be judged by something they can’t
choose or change. I also really liked our radio trailer and am content with the double
page spread but felt like there could have been some improvements. I feel we
followed a lot of conventions to create a professional feel and made a lot of use of

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Final evaluation media 2013 WOOOOO

  • 1. A2 Coursework Evaluation By Elisabeth Seffer
  • 2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 3. In what ways does your media product use, develop or challenge forms and conventions of real media products? Our task was to create a 5 minute start of a documentary on a topic of our choice and a 30 second radio trailer and double page spread in a TV magazine to advertise and report about this documentary. In order to successfully create these it was important to first obtain a good knowledge of existing media products so that we could use conventions which would create a professional look but also challenge and develop forms and conventions to personalise it and create something interesting and new for our target audience. Surrealism Fly on the Documentary Wall Firstly, it was important to determine what sort of documentary we wanted to make as there are a huge spectrum of different types, from docusoaps such as ‘ My Big Fat Gypsy Wedding’, mockumentaries such as ‘ This is Spinal Tap’ and fly on the wall documentaries such as ‘Gimme Docusoaps Mockumentary Shelter’ . In media lessons, we had learnt about B Nichols, a documentary theorist who, in 2001, developed a conceptual theme ill called ‘ Documentary Modes’ in which he talked about six different styles of documentaries based on what conventions they use. Most documentaries will contain not just one of these but have a mix of several. There is the P oetic M ode which is a mode that focuses more on setting a tone or mood instead of just including knowledge or attempts at persuading the audience. There is a usually a subjective interpretation of a subject. There is a lack of traditional narrative as character or event development is not particularly important. We felt this style was not suitable for our documentary as our topic, homosexuality, was one that we felt needed proper developed opinions and include knowledge and factual information rather than going for a certain tone.
  • 4. The E xpository M ode is a form of addressing the audience directly and there is often a certain perspective, argument or historical information. Either a ‘ Voice-of-God’ commentary is used in which the narrator is heard but never seen or a ‘ Voice-of-Authority’ commentary in which the speaker is heard and seen such as in ‘ Supersize Me’ , which is factual and heavily based on the presenter Morgan Spurlock who is present a lot but also commentates over other shots throughout the documentary. We liked this style as having a presenter creates a personal connection to the audience. Because of this we chose to use the ‘ Voice-of-Authority’ commentary in our documentary with Ellie as the presenter who has a visual presence throughout whilst also having her voice overs over shots in the documentary. The Observational M ode is suitable for a documentary which is simply observing and therefore letting the reader create their own opinion, rather than creating an argument or biased. This relates very much to a fly on the wall documentary. This style probably doesn’ t relate to our documentary too much as our presenter did voice her own opinions and the documentary is, as a whole, supportive of homosexuality. It does, however, portray the views of people that have contrasting views which is slightly observational. In the P articipatory M ode, the film maker is part of the documentary, voicing their opinions and adding a personal level throughout. A film maker who favours this style is Michael Moore. We incorporated this idea in our documentary as Ellie was filmed voicing her own opinions and shown researching on the topic etc. Bill Nichols The Reflexive M ode is used to help the audience understand and see the construction of the documentary they are seeing and de-mystifying its processes. We did not really include this as our documentary doesn’t show any of the processes such as filming/planning etc. but rather just shows the finished product. Finally, there is also a mode known as the Performative M ode which is very similar to the Participatory mode and differentiates in the way that there is more artistic freedom and narrative. It engages the narrator in the documentary to the point where it is almost autobiographical and where the narrator may link the story to themselves, much like in Supersize Me. I wouldn’ t say our narrator was this deeply connected to the stories as she herself had no particular experiences with the topic but rather just opinions.
  • 5. Documentary We gained a lot of knowledge about documentary conventions from watching documentaries such as ‘ Supersize Me’ , ‘ Gimme Shelter’ and ‘Airline’ . I have also spent a lot of personal time watching documentaries to really get a clear understanding of how they are structured, made and presented. One thing I noticed throughout was name captions when people are interviewed or a new person is introduced. The name is stated and mostly also the profession as seen on the screen cap from ‘ Supersize Me’ below. We used captions in our documentary for Ellie, the presenter. Another important thing in documentaries when people are shown, such as in a piece to camera or interview, the rule of thirds is very often used. This is to create an aesthetically pleasing look and also gives the opportunity to add things into the background to connote something, for example a doctor may have a shelf of medical books behind them etc. For Ellie’ s first piece to camera, she was sat in what is obviously a classroom to show we were in a sixth form. Captions! Rule of thirds!
  • 6. We chose to have a piece to camera presenter, as we really liked the way that ‘ Supersize Me’ included Morgan Spurlock on a very personal level. We felt it added some personality to the documentary and made it more than just a factual piece- more relatable. Out of our group, we chose Ellie to do this as we felt she was most suitable as she has a likeable personality and has clear views on the topic of homosexuality. I feel we were generally very inspired by how ‘ Supersize M was filmed and by e’ what it included. Our documentary was not exactly biased but Ellie did express her, to a minority polemical, liberal views very clearly, showing clear shock and disagreement when reading online articles and forums about homophobic people and laws. A vast majority of the students we interviewed were pro-gay marriage and adoption etc. and we interviewed two gay people- Frank and Toni to get a deeper emotional understanding into what their lives are really like and what challenges they face. Spurlock does this in the same way as he expresses his clear dislike for fast food corporations and the people behind them, interviewing the victims and getting first hand views through interviews, getting a deeper insight than merely factual. However, facts were also a very important thing to include as they add shock value and illuminate the topic well, creating a greater understanding. Facts are an essential part of ‘Supersize Me’ which includes shocking facts such as that ‘60% of all US adults are overweight or obese ‘ , or that ‘the small size soda in the US is the big size in France’ . Our documentary told the viewer interesting and blunt facts such as that ‘30-40% of all LGBT youth in the UK have tried to commit suicide at one point in their lives’ . Our documentary was filmed in the enigmatic code, addressing a problem to which there is not a particular answer or solution, much like America’s fast food problem.
  • 7. As we didn’ t have Ellie present all the time throughout the documentary, we recorded a lot of voice overs, using just non-diegetic audio over a video clip relating to what is being said in the voice over- for example when we had a voice over about adoption laws playing over a close up pan of law books and Ellie reading an adoption law section Close ups were important for connoting certain things or highlighting their importance. This is a very common convention we used a lot, such as for the above imagine, for the faces to show emotional closeness and also in interviews, especially Toni’ s when she is talking about marriage, connoting the idea that it is a subject close to her heart. Filming techniques and shots such as panning, long shots, medium shots, zoom and focus pulls are also major documentary conventions that were used in pretty much all the documentaries we viewed and which we used in ours. Another convention we followed was using a tripod to film a completely still shot. However, we may have used this shooting mode a little too much and didn’ t really use hand held camera except for a few times, unlike ‘ Supersize Me’ and ‘ Airline’ which use a lot of hand held camera, so in some ways this is challenging this convention. We were also unable to use conventional shooting techniques such as tracking or aerial shots as we didn’ t have the budget or devices to do this. We also didn’ t use any high or low angles.
  • 8. In the editing process, we were also able to challenge or use conventions. One of the things we liked the ‘ Supersize Me’ was when shots were sped up. We did this in our documentary for the clip of students walking in and out of college and also our title page as they were both too long at their original speed. The original time for the title page drawing was around 30 seconds, but we sped it up so it only lasted about 12 seconds. It’ s very rare to find a documentary which does not include some sort of music, whether it be a theme tune, background music, non diegetic or diegetic music. A lot of documentaries we watched obviously had a lot more funding than ours and were able to use copyrighted songs, which we were not allowed to do. Instead, we used Garage B and to use their ready-to-use tunes called loops. We chose non-diegetic piano music as the background music throughout to create an emotional tone.
  • 9. Magazine Article This is our final double page spread in ‘ T Choice’ V which tends to have very colourful articles so we tried to use as much colour as possible. I feel that we should have probably used some background colour for the text or article in general as it ended up looking a little bit bare and there was too much white, but in a way this could be seen as challenging conventions and may cause it to stand out. What we did do well, however, was using plenty of pictures as most TV magazines always tend to do in order to give the reader a little taste of what the particular TV programme is about. P hoto captions are a really important part of TV magazine double page articles as they can be used to introduce characters or explain what is going on in the picture. We used this to make clear that our picture was of Ellie, our presenter. Another convention we followed was writing page numbers at the bottom and also including the TV magazine logo next to it. The below article in ‘ Radio Times’ did this in the bottom centre of the page whilst we chose to do it on either side as that is how they do it in ‘ TV choice’
  • 10. Drop cap Pull quote Magazine logo Programme information. Date, time, channel and website. We modernised, and therefore challenged, this convention a bit by adding a twitter name Masthead Print screen from documentary Sub title
  • 11. Radio Trailer Before creating our radio trailer, we listened to lots of radio trailers in class, such as a Grand Prix trailer from the BBC and a trailer about authors on Radio 4. We filled analysis sheets in and learned a lot about typical conventions in radio trailers which helped us when creating our own. All the radio trailers we listened to included some sort of non-diegetic background music so we chose to do this too as it draws the listener in and makes it more interesting. Even though we’ d used emotional piano music in our documentary and our documentary was on a serious topic, we wanted our background beat for the trailer to be something happy and upbeat as we thought people would be more likely to listen to something like that, so we chose a club beat on Garage B and. Another widely used convention is asking questions, mostly rhetorical as they leave the listener with unanswered questions that will only get answered by checking out the programme. We do this in ours as we talk about ‘ questions that don’ t usually get asked’ and invite the listener to ‘join’ Ellie which is intriguing and leaves the listener on a sort of cliff- hanger. We Another essential convention that we followed is naming the date, E4 dnes 4o …or day, time and T Channel as otherwise they would not know when it is V d. cat 10p on and where to find it. It’s important to make this clear so we faded ch up m on our background music before this information is said as most other on radio trailers we listened to did too- we also give the option to ‘ catch up on 4oD’ . We also used the convention of using extracts from the actual documentary to give the audience a taste of what is included in the documentary and to use some interesting opinions expressed in the documentary. Overall, I feel that our radio trailer doesn’t really challenge any conventions but rather follows them very precisely, with a background beat, voice over, extracts, fade in and out of music, cuts in the voice overs and naming date, channel and time.
  • 12. 2. How effective is the combination of your main product and ancillary tasks?
  • 13. Radio Trailer After we’ d completed our documentary, we were required to create a radio trailer and a magazine double page spread. The goal was for both of these to advertise our documentary and reach out to a larger audience. The radio station we chose to use for our trailer was Capital F as we M felt it was most suitable for our target audience of young people and adults. Choosing the right radio station was important and if we’ d chosen a radio station such as Radio 4 it would have been much less effective as, even though it has a listening audience of around 11 million people, they are much older and upper class and probably would not find our documentary appealing. Capital FM has a smaller but still huge audience of 7.1 million listeners and their target audience is 12-20 year old males and females, very similar to E4 whose target audience is 15-25 year olds. Capital FM also broadcasts all over the UK which was important as we wanted to reach everyone, not just one region. Another thing which led us to believe that Capital FM would be the best radio station for us is that they have an audience pretty much twice as large as E4(3.7 million)- increasing our chances of high viewing figures.
  • 14. As the radio trailer was only 30 seconds long, we needed to ensure that we could fit as much information about the documentary in as possible and link it to the documentary. We did this by using audio extracts from vox pops and interviews in the documentary which instantly created a link between the two as it gave the audience a taste of what is included in the documentary. We also recorded two voiceovers, using Ellie’s voice who is also the presenter in the documentary, again linking the two together and creating relations, already introducing the presenter in the radio trailer. We chose not to use the piano music we used in the documentary in the radio trailer as we felt it sounded a bit negative and wouldn’t pull people in, so instead chose an upbeat beat which worked very well and created a fast-paced sound which we thought would especially appeal to younger people as it sounded fun and appealing. Overall, I felt the radio trailer advertised the documentary very well and they both complimented each other as we used a lot of audio from the documentary and also the same presenter as radio narrator. At the end of the radio trailer we named the channel and time which made it easy for the listener to go and watch the documentary. We used audio from our documentary in our radio trailer!
  • 15. Magazine double page spread This is our magazine spread. Firstly, we chose to publish it in the TV magazine ‘T Choice’ because it has a huge audience of up to 13 V million people in the UK! However, I feel that it may not have been the most suitable one to choose at its target audience is middle aged females of around 35-40 years old which is not particularly the group we’ d expect to be viewing our documentary but nonetheless it does advertise programmes such as ‘ Sun, Sex and Suspicious parents’ which is a programme aimed at around the same age group as our documentary. The magazine is also very cheap, making it easy for students and young adults to purchase. I feel that our double page spread is effective. All the images we used in it are screen caps from our actual documentary which creates a connection between the two and gives the reader an insight into what may be included in the documentary. The article itself is an interview with Ellie, the documentary’ s presenter which again gives an insight and introduces the documentary to a deeper level. A lot of interesting topics surrounding the documentary are addressed but only to the extent where the reader would have to watch the documentary to get more answers- a technique to get them to watch it. The pull quote is also derived from the documentary as it is a quote someone would have said later on in the documentary. The colour scheme used portrays the idea that this documentary mainly focuses on Britain and the title is effective as the question mark shows that the question is unanswered and the reader will want to find out whether Britain really is homophobic. Overall, I feel maybe our double page spread could have been a little more colourful to fit with the ‘ tv choice’ style of colour and big fonts but I do feel it advertises our documentary very well and gets across all the important details such as content, times, channel and raises some really interesting questions.
  • 16. 3. What have you learnt from your audience feedback?
  • 17. When we were researching before creating our media products, we created and distributed some questionnaires in order to make the most effective and successful media products possible. We asked questions such as what would be the most suitable channel, what kind of things people want to find out about relating to the topic of homosexuality etc. After completion of the media products, we again made a questionnaire which we handed out to eighteen 16-18 year old males and females in college after they had watched our documentary, looked at our double page spread and listened to our radio trailer. This is our feedback converted into graphs… Documentary Feedback Have you learnt something from the documentary you previously didn't know? These results are not surprising to me as none of my group knew most of 20 18 the facts before researching for our documentary. We included a lot of 16 14 interesting and shocking facts which I wouldn’ t expect most people to 12 10 know. I’ m pleased with this result as, to me, the point of a documentary 8 6 is to teach people something new and give a different insight to what 4 2 they might already think 0 Yes No Are the sound levels conistent? No We spent a lot of time perfecting the sound so I’ m glad most people thought they were good. We watched the documentary many times to make sure they were all equal. Yes 0 2 4 6 8 10 12 14 16 18
  • 18. Was the background music suitable? We changed the background music about three times and found it pretty hard to find a suitable one as the guitar one we chose first was too distracting, and the second one was a little too upbeat and Yes happy. We finally settled for a piano tune which I thought may have No been a little depressing and if we’ d looked longer we probably could have put together a better one. I’ m glad other people didn’ t think so. Was the editing coherent and understandable? I agree with this feedback. We looked through the editing timeline 20 18 16 countless times to make sure there was no black spaces anywhere and Amount of people 14 12 10 that everything transitioned smoothly. All the transitions and effects 8 6 we used worked well and the sound all fit in well. I was really happy 4 with our editing work and thought we cut our video footage down well. 2 0 Yes No Answer Would you watch the rest of the documentary? A couple of people answered no to this one which I’ m not too surprised at as our topic probably wouldn’ t interest some people. We also cut it off quite abruptly, not telling the audience what else would Yes be included in the documentary like some other people’ s documentary’ s did (for example: this is what’ s coming up after the No break.
  • 19. Do you think the documentary is suitable to be shown on Channel 4 at 10pm? 20 I agree with this as we researched channels and viewing times a lot 15 and all agreed that this was definitely the best time and channel. 10pm is a pretty standard time for our target audience to be watching Number of 10 people 5 TV. 0 Yes No Answer Radio Trailer Feedback After listening to the radio trailer would you want to watch the documentary? This shows that some people may have not found our radio trailer a very effective way of advertising the documentary. I feel like we did include a lot of what’ s included in the documentary. However, we Number of people could have possibly made it a bit more dramatic by including a No shocking or controversial fact. I felt we showed too many pro views Yes and there was no one that was radically against homosexuality so 0 5 10 15 20 maybe it sounded a bit biased and mild. Answer Were the sound levels consistent throughout? We did check the audio levels a lot. The only thing that wasn’ t perfect was the last voice over as it starts quite abruptly, we tried editing this but did not succeed to make it sound completely smooth. I feel, Yes however, that our music and audio was the right volume and the music No didn’ t overpower.
  • 20. Do you think the music was suitable? 18 16 I agree with this and am not surprised with the high positive 14 12 feedback as our music was a very standard, conventional radio Number of 10 people 8 6 beat that sounded upbeat, attention grabbing and happy. 4 2 0 Yes No Answer Do you think this radio trailer would be suitable for Capital FM? A few people answered ‘ no’ to this which I’ m surprised about as I felt they have the same target audience, but I can see how some Number of people No people may feel that it would also be suitable for something like Yes Radio 1 as BBC plays a lot of documentaries regarding sexuality etc. 0 5 10 15 Answer Is it clear to you, what the documentary is about? Number of people No I agree with this as the extracts make it very clear what the documentary is about and also the voice over. There is not really Yes any ambiguity. 0 5 10 15 20 Answer
  • 21. Magazine Article Feedback Do you think the double page spread is eye- catching and attractive? 20 I thought more would answer ‘ no’ to this as, as I said before, I thought 15 our magazine double page spread was a little bit plain because of the Number of people 10 white background. I do think it is eye catching though because of the 5 face pictures. Faces tend to draw people in. 0 Yes Answer No After seeing the double page spread would you want to watch the documentary? Again, I am surprised at the large number of people that said yes 20 because I thought that, even though the actual article was really 15 Number of 10 people interesting and insightful, the images themselves and the layout didn’ t 5 0 convey the documentary very well and didn’ t really show what was Yes No included in it. Answer Do you like the colour pallate used? I’ m pleased about this because we really thought about what colours No to use as they had to connote something. That’ s why we chose the blue and red- to connote that this documentary is about only British Answer Yes people and their views. 0 5 10 15 20 Number of people
  • 22. 4. How did you use new media technologies in the construction and research, planning and evaluation stages?
  • 23. New media technologies used whilst filming our To film all of ourdocumentary H H footage we used a Canon D G20 camera. This camera was great as it produced sharp, high quality film. When using this camera we first turned it on and then made sure the dial was in the ‘ video filming’ mode as this camera also has a still shot mode which was also really useful. The camera also had a zoom tool at the top of it which we used frequently to zoom in and out of important stuff and to add shot variety. Another good feature we made full use of was the focus pull which we achieved by using manual focus and using the button on the left hand side of the screen to pull the focus from one distance to another. We also played around with the white balance to create a natural light look. We used a tripod for most of our shots to achieve a still, straight shot which looked professional. However, for some shots we felt holding the camera in our hand created a better, more realistic effect. Although the camera did have sound recording, it wasn’ t the best or loudest so we enhanced sound quality and volume by using a microphone, when filming interviews or vox pops. We plugged the microphone into the microphone jack on the camera and also plugged headphones into the camera which the person who was filming wore to make sure the sound was good.
  • 24. New media technologies used whilst editing our documentary Once the filming process was completed, we were left with several hours of footage which we had to edit to create a 5 minute start to a documentary. The programme we used for editing was Final Cut Express on an Apple iMac computer. We had saved all our filming footage to the iMac after each session so we had them all saved on the computer already. Now all we had to do was transfer them onto Final Cut for which we used ‘ log and transfer’ . We opened all our clips on this and chose which ones we wanted to use. Each clip we wanted to use had to be named so that it was easily identifiable and ‘ added to the queue’ which then transferred it to the main editing screen where we could easily drag it onto our sequence.
  • 25. Unedited footage we had previously Screen to view unedited footage logged and transferred. Named and when clicked or our documentary ready to be used whilst it is being made Effects such as transfers for video and audio. We had to ‘render’ video Time before using these Layers for layering audio and video Audio- linked to the video clips. We also used some Video Editing tools such as audio clips that we had un-linked from video clips cutting, volume levels, so they were solemnly audio, such as the come out select tool etc stories at the start
  • 26. We wanted to make everything look really professional so we were very diligent with the editing. We had a clip of students walking in and out of the college which was a little slow so we decided we wanted to speed this up. We did this by going on ‘ Modify’ and then ‘ Speed’. We sped up this clip by 150% as this looked best. We also sped up our title page of Ellie drawing ‘ Homophobic Britain’ onto a piece of Clip of paper as this would have also taken our docu up too much time. Another thing we did was making sure the sound levels were perfect throughout so that every clip blended seamlessly into the next sound wise. This was a very time consuming task as we had to change every audio clip individually and judge the sound by wearing headphones and watching the documentary over and over. Many of our clips, especially the vox pops, were either really loud like the one of Lewis, or really quiet like Brian’ s. These red lines were the sound levels. To change them, we simply used the mouse to grab them and pulled them up or down. Sometimes we also wanted audio to change volume gradually so that it faded into and out of another clip. We did this by using the ink pen tool which enabled us to made dots along the sound level line and drag them, creating a descending or ascending volume. We made a lot of use of this throughout the documentary, especially on the YouTube clips and the background piano music.
  • 27. We used background music throughout the documentary as this is very conventional and adds some depth. We used Garage B and to source a suitable sound and ended up choosing a Piano sound as we decided this sounded sincere and serious to go along with the issue of homosexuality. The music went really well with the emotional voiceovers of people coming out and interviews regarding adoption and marriage etc. Another tool we used on Final Cut Express was the ‘Razor B lade Tool’ to cut clips. We made extensive use of this and spent hours cutting clips to source out the most important and relevant parts. How we did this is view a clip and pause it where we wanted to split it from the rest of the clip, then clicked on the razor blade tool and made a cut which split the clip into two. This way we could select certain parts within the clip and delete them. This tool was especially important for interviews and vox pops as we grouped them together regarding a specific topic, so we cut out the part of them talking about one topic such as gay marriage and grouped them all together. Another editing tool we used was adding text over video clips. We only made use of this once for Ellie’s first piece to camera to that she is introduced to the audience. To do this, we firstly clicked on the ‘ text’ box. and from the menu chose ‘text’. The first top screen will then say ‘ sample text’ which we dragged over the video clip that we wanted text on. Then we used the control option to alter the text and write what we wanted, change the size, colour of font and also had the option to create a background box which we made a faded black as we thought it added a professional look as it is conventional in a lot of documentaries we’ve seen.
  • 28. New media technologies used whilst creating our radio trailer The programme we used to create our radio trailer is Garage Band. After opening the programme, I clicked on ‘ Create New M usic P roject’ which enabled me to create my radio trailer. I then used Final Cut to find appropriate extracts from the documentary which we could use the audio from in our radio trailer. We chose to include extracts in our trailer along with a voice over so that the audience could have a taste of what is included within, so we had to make sure we chose interesting extracts from interviews and vox pops. Once I chose which ones I wanted, I created a new sequence and cut them together. As I only wanted to use the audio, I clicked on the modify tab and un-ticked the ‘link’ option which separated audio from visual so I could delete the video but keep the audio. I then edited them together to create smooth transitions and relate the tracks to each other. I also used this method for the voice over we filmed on the Canon camera especially for the radio trailer. We transferred the file onto Final Cut and went through the same process again on a difference sequence.
  • 29. After we finished cutting and editing the audio clips, we went on ‘ file’ and hovered over ‘ export’ , choosing ‘ using QuickT ime Conversion’ . There was then several options of formats to have the files converted to. We chose ‘ W ave’ as this is a suitable format for audio. Back on Garage B and, I browsed through some already created beats that could be suitable for our trailer as we definitely wanted our trailer to contain music as this is an important convention and makes it more interesting. We wanted something upbeat to make the documentary seem exiting, not boring. Garage Band has a whole library of ready to use tracks called ‘ loops’ . We ended up choosing ‘ Club Dance B eat 007’ as it was upbeat and conventional We then dragged this beat and used it as one of the layers, dragging it out so that it was around 30 seconds long. This beat worked really well and sounded youthful and interesting, targeting our target audience and drawing listeners in.
  • 30. Once we imported our documentary extracts and Ellie’ s voiceovers we edited and moved all the layers around to create a sequence and create a professional sounding radio trailer. We started off with a montage of vox pops from the documentary talking about percentages of gay people in the UK. The dance club beat starts halfway through this as we thought it sounded very effective to start without music to make it sound dramatic. After the montage finishes, we chose a voiceover by Ellie which introduces the documentary and draws the listener in why stating that they will find out this answer to this and many other questions in the documentary. This is effective as questions raised in the montage will only be answered if documentary is watched. We then used another montage of vox pops and interviewees talking about gay marriage. We ended the radio trailer with another voiceover stating times and channel and inviting the audience to ‘ join’ Ellie and find out answers to questions and ideas raised in this trailer. The dance beat cuts off before channel, time and ‘ catch up on 4od’ is stated. We did this as it is a convention of many radio trailers and also highlights this important information as the listener may have missed it if they had been listening to the background music. We had to split the end voice over as Another thing that was really important was ensuring the Ellie was talking too fast and we volumes were even throughout the radio trailer and that the wanted a create a pause. We did this background beat was at a right level so as to not distract from the by positioning the red marker where other, more important, audio. We did this by adjusting the we wanted to cut this and then volumes of each track. We decreased the beat volume a lot. pressing the apple key and ‘T ’. We also wanted it to fade in and out at the beginning and end Once the track was split in two we which we did by putting dots on the volume line and creating a dragged the last half of the track ascending and descending line. across, creating a small space.
  • 31. New media technologies used whilst creating our double page spread We used InDesign to create our double page spread. We firstly opened a new document and chose the ‘ double page’ option which automatically gave us a two page layout which we could work on. From our drafts we knew that we wanted a little more than half a page filled purely with screen caps of the faces used at the start of our documentary as we thought this would create an intriguing look and is meant to convey the idea that everyone is equal- you can’t tell that someone is gay just by looking at them. We decided to recreate the ‘ T choice’ logo as we were unsure about copyright etc. V so we used P hotoshop. This was quite simple to do. Firstly, we chose two Photoshop made shapes- a circle and a rectangle and merged them together. We used the colour bucket tool to fill them in red. We then used the text tool and in bold, white font wrote ‘ TV choice’ . Using the lasso tool we cut out the background so it was transparent and saved it, later on opening it as an image in InDesign.
  • 32. The title is one of the most important things about a magazine article. We made ours on P hotoshop as there are more options than on 1. InDesign. We changed our title several times, but this was our initial one. Firstly, we got a picture of a British flag and imported it into PS. In the layers palette we only had one layer called ‘background’ so then duplicated this layer so we had two. We then also made a blank layer in between the two and filled it in white. 2. We then made it into a ‘ pattern’ , naming it ‘Pattern 1’ 3. On another PS document, we wrote the word ‘ Britain?’, using a transparent background. This was another layer. We then merged the two together, making the Britain text 4. transparent and using the pattern of our British flag image as the background. This is how we created our own font background. We did like it but however did not use it in the end as we had a lot of problems with resizing it- it kept going blurry so instead opted for a blue and red coloured font instead which worked just as well and distracted less from the images.
  • 33. New media technologies used whilst researching and planning A lot of research was required in order to make our documentary, radio trailer and double page spread. We did a lot of research by hand such as a story board and mind maps. However, the use of new media products made researching and planning a lot easier and more effective. One of the main resources for research was the internet and Google. On Google we found tons of articles relating to topics surrounding homosexuality such as laws, marriage, adoption, views from different countries etc. We watched a lot of documentaries such as ‘ Standing Tall’ and ‘ I woke up gay’ and also used websites such as bbc.com/ layer to watch a documentary called ‘ The iP World’ s Worst Place to be Gay’ which was a really shocking insight into gay rights in Uganda. Watching these documentaries really helped as we made notes and thereby learned a lot about conventions, how these documentaries are edited and also more information for our research. Websites like P rezi and Scribd were also brilliant for presenting our planning which we then uploaded onto the blogging website B logger, another new media technology which helped us a lot and enabled us to store and present all our planning and research in once place, including videos, word documents and images. When researching radio stations and TV channels suitable for our products, we again used the internet and looked on the actual websites of the channels such as Channel4.com and B C.com as they gave a lot of information about target audiences, B viewing figures, programmes etc.
  • 34. We also used the Canon camera to film our group discussing and planning things concerning the documentary and editing etc. We then uploaded this onto YouTube from which we could easily put it onto our blog. We did this to add some variety and also showed us discussing ideas as they came to us, not just written thoughts and planning. In order to create this evaluation, I used several media products. The first being, obviously, PowerPoint Microsoft Office. I will then upload it to SlideShare and publish it onto our Blogger blog where it’ s there for all the world to enjoy! Overall, I’m really please with all our media products, especially the documentary as I felt we edited it really well, interviewed some really interesting people and got some good shots and footage which showed in our audience feedback. I liked that we had a presenter and I think our documentary portrayed a really positive imagine showing that Britain is quite liberal and that old laws really have no place in the contemporary anymore. E veryone should be equal and shouldn’t be judged by something they can’t choose or change. I also really liked our radio trailer and am content with the double page spread but felt like there could have been some improvements. I feel we followed a lot of conventions to create a professional feel and made a lot of use of

Hinweis der Redaktion

  1. The