1. DAVID KARP
Liz Roberts

2. HUMBLE BEGINNINGS
• 11: began learning HTML, designed websites for local businesses
• Worked for UrbanBaby, an online parenting forum.
• UrbanBaby sold to CNET in 2006, started Davidville, a software consulting
company with computer engineer Marco Arment

3. HUMBLE BEGINNINGS
• During a gap between contracts, Karp and Arment started work on Tumblr
• Launched February 2007
• Within two weeks, gained 75,000 users

4. WHAT IS TUMBLR?
• Microblog-users send short messages (text, video, audio) either publicly or
privately
• Twitter
• October 1, 2013: 139.4 million blogs & counting and more than 62.8 billion
posts in total

5. WHAT IS TUMBLR?
• Dashboard -live news feed, like Twitter.
• Tags- #stuff #like #this #at the bottom of #posts #the words aren’t squished
together like #Twitter
• HTML editing-Edit blog to create unique theme.

6. SO WHAT?
• Why is Tumblr important?
• Learn about world issues
• Syria
• Government shutdown
• DOMA & PROP 8
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Keep up with news
Laugh
Cry
Meet people with similar interests

7. THE MANY SIDES OF TUMBLR

8. PORNOGRAPHY
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May 20, 2013: Yahoo! to acquired Tumblr for $1.1 billion.
Karp remains as CEO of the company.
Yahoo wanted to make Tumblr more family friendly
“According to an analysis of Tumblr’s 200,000 most-visited domains, 22,775 of
them are adult – or 11.4 percent.”
Keep adult-rated blogs and posts from showing up in tags
Only way to find porn on Tumblr now is to receive a direct link.
Can no longer search “adult” tags, only NSFW.
All blogs flagged as “adult” cannot be seen when searching for that tag.
Even NSFW invisible

9. NATURE/INDIE BLOGS
• Generally only photography
• Calming

10. HUMOR BLOGS
• Funny
• Creative
• Weird
• Sometimes gross

11. SOCIAL JUSTICE BLOGS
• Clash most of the time with humor blogs
• Can take things too seriously
• Spread the word about serious issues

12. FANDOM BLOGS
• Some get intense
• Waiting
• Fanfictions
• Big Four
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Supernatural
Doctor Who
Sherlock
Harry Potter

13. BIBLIOGRAPHY
• http://techcrunch.com/2013/07/19/in-wake-of-outcry-over-censorship-tumblr-explains-its-nsfw-policy-kind-of/
• http://en.wikipedia.org/w/index.php?title=David_Karp&oldid=579929963
• http://simple.wikipedia.org/w/index.php?title=Microblog&oldid=4258254
• http://en.wikipedia.org/w/index.php?title=Tumblr&oldid=579700865
• http://techcrunch.com/2013/05/20/tumblrs-adult-fare-accounts-for-11-4-of-sites-top-200k-domains-tumblrs-adult-fareaccounts-for-11-4-of-sites-top-200k-domains-adults-sites-are-leading-category-of-referrals/
• http://www.ibtimes.com/yahoo-censors-tumblr-porn-new-policy-makes-10-percent-tumblr-users-invisible-1353471
• http://www.dailydot.com/business/tumblr-david-karp-statement-censorship/
• Eluting.tumblr.com
• Distrustingly.tumblr.com
• http://alumninews.marygrove.edu/2012/01/31/marygrove-college-2nd-annual-social-justice-networking-event/
• http://cdnstatic.denofgeek.com/sites/denofgeek/files/styles/insert_main_wide_image/public/doctor_who_50th_poster_portrait.jpg
• http://www.ksitetv.com/wp-content/uploads/2011/05/spn6dvdcover.jpg
• http://mediacdn.snorgcontent.com/media/catalog/product/w/i/wificonnectssmoke_fullpic.png