techsytalk LIVE session. www.techsytalk.com A Journey into Innovation for Event Business Nicola Rossetti (etouches) www.etouches.com Not the geek one, not the fancy one, not the cool one; the one that can work today, the innovating thing that changes the business, making it more efficient. This journey will take us from business model town to marketing automation land. It will be a great adventure with takeaways at each corner.

1. A
journey
into
innova.on
@nicorosstweet
Nicola
Rosse6
Vice
President,
Global
Marke.ng

2. http://www.youtube.com/watch?v=lzsBwnv_dAg

3. I
WANT
IT
I
CAN
MAKE
IT
IT’S
AFFORDABLE
user
technology
marketplace

7. 1970 1980 1990 1995 2000 2001 2004 2007 2011
Cell Phones
Organizer
Multimedia
Apps
Internet
cloud

8. START
END

9. if
we
are
not
heading
the
geek
way,
what
are
we
going
to
talk
about?
things
you
don’t
buy.
things
that
enhance
business.
things
you
can
apply
today.

10. |
USA
|
APAC
|
Europe
|
Middle
East
|
©
2014
the
global
event
SaaS
plaQorm
etouches.com
innova.on
#1:
the
event
website
has
changed

11. event
website
reg.
email
YESTERDAY
TODAY
mkt
website
reg.
engagement
website
or
APP
BLOG
landing
pages
partner
1
partner
2

12. Hyperlinks
top
Floa.ng
right
Icons
bo]om

13. h]p://why.hybridconf.net/
h]p://runthegap.com/
h]p://editor.froala.com/

14. responsive,
adap.ve,
or
a
na.ve
app
is
key.
of
website
reach
is
made
from
mobile
…but
focus
on
what
ma;ers!
50%
by
the
end
of
2016.

15. mobile
=
build
network
opportuni.es

16. |
USA
|
APAC
|
Europe
|
Middle
East
|
©
2014
the
global
event
SaaS
plaQorm
etouches.com
mobile
=
user
experience

17. innova.on
#2:
event
marke.ng
automa.on

19. Op.on
A
Op.on
B
manually
run
with
buckets
of
water
everywhere
use
sensors
to
determine
the
need
of
water
for
each
area
and
type
of
grass
and
water
throughout
a
network
of
sprinkling

21. innova.on
#3:
integra.ons

22. can
the
API
integrate
with
the
CRM
throughout
dynamic
queries?
WTF ??

23. Event
Data
Excel
File
Integra.on

24. Cri.cal
Important
Nice
to
have
Opportunity

25. 25
CORE
CORE
½
CORE
½
CORE
½
CORE
½
CORE
½
CORE
silverpop
Marketo
eloqua
pardot
Hubspot
Current
Future
Mee.ng
select
Speed
RFP
eOrganizer
Bar.zan
Quickmobile
Double
dutch
API
:
bizzabo,
Topi,
etc
GenieConnect
Social
Tables
BoothBoss
Social
Tables
Rendez-­‐vous
Face
Time
Concur
spent

26. innova.on
#4:
the
business
model

27. content
ink
leasing
cloud
hos.ng

28. business
model
=
1
rule:
what
about
YOUR
event
business
model?
reten@on

29. Website
has
changed
UI/UX
is
key
Mobile
is
a
jungle:
GOALS
Automa@on
drives
results
Integra@on
is
BIG
Can
you
improve
your
Business
Model?

30. |
USA
|
APAC
|
Europe
|
Middle
East
|
©
2014
the
global
event
SaaS
plaQorm
etouches.com
John
Springer
Collec@on/
Corbis
Images
Regroup
with
your
team

31. and become an event ninja