Enjoy these Week 7 UCLA Extension New Media Marketing Social Media Management Tools and Analytics slides by Liz H Kelly, Goody PR and Goody Awards Founder. http://goodypr.com

1. 1
(c) Liz H Kelly August 2014, UCLA Extension
New Media Marketing
Week 7: Managing Social Media
Wednesday, August 6, 14

2. 2
NMM Class Photo
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

3. 3
Week 7 Topics
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Social Media Policies
Social Media
Management Tools
Facebook & YouTube
Analytics Tools
Ramon deLeon at
Dominoes in Chicago
Exercise
Wrap-up
Social Media Analytics will turn
you into a Transformer.
Wednesday, August 6, 14

4. 4
Social Media Policies
Set guidelines to have brand
consistency
Encourage employees to be
brand ambassadors
Set 2 policies:
• If social for their job
• If social for personal use
Train employees on policy
Revise every 6 months
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
“Assume that your professional
life and your personal life will
merge online regardless of your
care in separating them.”
Wednesday, August 6, 14

5. 5
Social Media Mgmt Tools
Hootsuite - free
UberSocial - free
Tweetdeck - bought by Twitter,
no mobile app
Buffer - free trial
SproutSocial - free 30 day trial
HubSpot - bigger budget
Radian 6 - big budgets
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

6. 6
Engagement Reports
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

7. 7
Facebook Insights
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

8. 8
YouTube Analytics
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

9. 9
Ramon de Leon
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Social Media Marketer with
extraordinary passion
Builds Brand Ambassadors
@Ramon_DeLeon
Listens to customers
Engages with customers
Surprises customers
Ramon de Leon puts the fun in pizza at
Dominos Pizza in Chicago, Illinois
Wednesday, August 6, 14

10. 10
Assignment 7
Week 7 Assignment
Identify the "Where"
Write fourth of five Marketing Assignments (MA) in which you will identify the
"Where" (Platforms and Tools) of your Marketing Plan. Explain the marketing
channels you intend to use to market your product or service. This assignment
represents a smaller piece of a larger whole: your final Marketing Plan (MP),
which is due at the end of class.
Submit your assignment using the Upload Widget.
Sign in to Blackboard. Select your file and click Upload Files to complete the
submission process. The document will then be delivered to your instructor.
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

11. 11
Grading
Below is our grading grid for assignments:
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

12. 12
CEO/Founder Liz H Kelly has built
advertising campaigns and recognition
programs for Fox Interactive Media/
MySpace, Paramount Pictures, and the
first Sprint PCS. She is on the Advisory
Board for Net Impact LA and Global Girl
Media & regularly speaks on panels, ie
Digital Hollywood, Social Media Week LA.
About & Contact
Liz H Kelly, Goody PR &
Goody Awards* Founder
lizkellylive@gmail.com
Google Voice:
310-987-7207
*part of Sunrise Road Media Inc
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14