UCLA Extension New Media Marketing Week 2 slides by Liz H Kelly regarding Websites, Blogs and SEO.

1. 1
(c) Liz H Kelly June 2014, UCLA Extension
New Media Marketing
Week 2: Websites, Blogs, SEO
Wednesday, July 2, 14

2. 2
Week 2 Topics
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Blogger Platforms
Websites
SEO (Search Engine
Optimization)
Guest Speaker
Grade each other’s
papers
Wednesday, July 2, 14

3. 3
Popular Blogger Platforms
WordPress
Tumblr (owned by Yahoo)
Blogger (owned by Google)
Quora
vickiwinters.tumblr.com
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)Wednesday, July 2, 14

4. 4
7 elements of
a great website
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
1.Intuitive navigation
2.Great Content, Content,
Content
3.User-friendly to place orders
4.Social Sharing
5.Collect emails
6.Great SEO for text and images
7.Mobile friendly
GoodyAwards.com
Responsive WordPress theme
Wednesday, July 2, 14

5. 5
7 SEO Tips
1.Use keywords in your content and image names.
2.Use keywords wisely so content appeals to users.
3.Use keywords in website URLs / post titles.
4.Select niche phrases with low competition.
5.Bold or italicize your keywords.
6.Hyperlink phrases that include keywords.
7.Add a Site Map.
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)Wednesday, July 2, 14

6. 6
Video SEO
Add keywords everywhere
Titles, files and tags
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)Wednesday, July 2, 14

7. 7
SEO for Social Media
Use your SEO keyword strategy in social media posts
SEO is more important on Twitter, YouTube and
Instagram than Facebook
Use SEO in your hashtags consistently to attract a like-
minded audience
Post on Google+ to get immediate ranking on content
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)Wednesday, July 2, 14

8. 8
Google Adwords
Keyword Planner
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)Wednesday, July 2, 14

9. 9
Grading
You will grade each other’s papers first in class:
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)Wednesday, July 2, 14

10. 10
Assignment 2
Write an overview and analysis of one of the following:
1. A case study presented in Chapter 5 of The Power of Real-Time Social Media Marketing
2. A case study presented in the Chapter titled “Social Media Marketing Case Studies:
Regular Folks, Great Stories” in The Zen of Social Media Marketing: An Easier Way to
Build Credibility, Generate Buzz, and Increase Revenue, 2nd Edition
3. A social media related article, video, news story or event of your own selection.
Consider how your product, service or organization might – or might not – benefit from the
strategies and tactics explained in your source.
For this assignment, here is the process.
Step 1 - Write your paper and bring it to the next class on Wed, July 9th. Please do not write
more than 1 page.
Step 2 - In the next class on July 9th, you will work with a partner who will give you feedback
and suggestions and a grade using a 5 point scale (image below).
Step 3 - You can then revise you paper and post it to Blackboard by the next Sunday, which is
going to be Sunday July 13th for this assignment. Liz review the papers with grades given in
class, and may revise the grade. The goal is to learn more by getting feedback from a
classmate and the instructor. We want everyone to do great, and help each other.
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)Wednesday, July 2, 14

11. 11
CEO/Founder Liz H Kelly has built
advertising campaigns and recognition
programs for Fox Interactive Media/
MySpace, Paramount Pictures, and the
first Sprint PCS. She is on the Advisory
Board for Net Impact LA and Global Girl
Media & regularly speaks on panels, ie
Digital Hollywood, Social Media Week LA.
About & Contact
Liz H Kelly, Goody PR &
Goody Awards* Founder
lizkellylive@gmail.com
Google Voice:
310-987-7207
*part of Sunrise Road Media Inc
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)Wednesday, July 2, 14