Facebook行銷自動化應該怎樣開始？ （from Facebook網絡行銷研討會 2015-08 台灣）

1. Yu LI
Solutions Engineer
APAC
Facebook Marketing API

2. 3

3. Marketing API

4. 的 API會
5
https://developers.facebook.com/tools/explorer/

5. 天
metadata=1
6

6. Build things ... to work less
change your life world

7. Case 1

8. 9

9. 會
1. Feed在
2. Facebook Business Manager
3. Feed在
4. Facebook 在
5.
6. 1
10

10. Facebook UI
11
•
• 24
•
•
• <24
•

11. 12
https://developers.facebook.com/docs/marketing-api/dynamic-product-ads/product-catalog
Facebook
API

12. feed_id = '<your product feed id>'
feed_upload = ProductFeedUpload(feed_id)
feed_upload.url = 'https;//www.apple2.com/myproducts.xml'
r = feed_upload.remote_create()
print('Upload started with id={}'.format(r.id))
Python sample code to
upload feed

13. catalog_id = '<INSERT_YOUR_CATALOG_ID_HERE>'
catalog = ProductCatalog(catalog_id)
for item in items:
product_id, new_price = item
if new_price == '-':
response = catalog.update_product(
product_id,
availability=Product.Availability.out_of_stock
)
print('Product {} is now out of stock'.format(product_id))
else:
# prices should be in cents and be an integer
new_price_in_cents = int(float(new_price) * 100)
response = catalog.update_product(
product_id,
price=new_price_in_cents,
availability=Product.Availability.in_stock,
)
print('Product {} is now costs R$ {}'.format(product_id, new_price))
Python sample code to
update product

14. 這
15
Mock UI

15. 人會
16
Scan
Feed XML
Notification

16. Case 2

17. 大
18
Yu's Personal Report

18. 大
19
Yu's Ads Manager

19. 1. Facebook Ads Manager
2. 要
3. Excel在
4. Excel在 到copy
5. Excel在
6.
7.
8.
20

20. 1. Facebook Ads Manager 1-click 个
2.
3. Excel在
4. Excel在 到copy
5. Excel在 1-click 个 Excel
6.
7.
8. Robot
21

21. for my_ad_account_id in my_ad_account_ids:
ad_account = AdAccount(my_ad_account_id)
fields = [
'campaign_group_name', 'campaign_name',
'campaign_id', 'impressions', 'clicks',
'spend', 'reach', 'actions', 'action_values'
]
params = {
'time_range': {
'since': report_date,
'until': report_date
},
'action_attribution_windows': ['28d_click'],
'breakdowns': ['impression_device', 'placement'],
'level': 'campaign',
'limit': max_records
}
ad_insights = ad_account.get_insights(fields, params)
count = 0
for idx in range(0,min(max_records,len(ad_insights))):
ad_insight = ad_insights[idx]
writeAdInsight(ad_insight, con, report_date)
22
Ad Insights

22. def writeAdInsight(ad_insight, con, report_date):
key_str = ""
value_str = ""
count = 0
for (key, value) in key_value.items():
if count > 0:
key_str += ", "
value_str += ", "
key_str += key
value_str += """ + unicode(value) + """
count += 1
stat = "INSERT INTO ad_set_insight (" + key_str +
") VALUES (" + value_str + ")";
print stat
cur = con.cursor()
cur.execute(stat)
个

23. DEMO
24

24. 會
25
1. Facebook
2.
3. Excel
4.
5. Excel
6. Email

25. Case 3
是 會

26. 27

27. 會
28
會
一 會
會

28. 29
到 一會

29. 30
1-click 我
Data Mining

30. 1-click
31
好
上 Marketing API

31. 會
“ ROI < 3到 ”
“ CTR > 3%到 CPC < 1.5USD到 1000USD”
“ CTR < 2%到 CPC > 1 USD, ”
32

32. 我
33
“ ROI < 3到...”“ ROI < 3到...”
“ ROI < 3到...”

33. Data Mining
34
人
“ 有 到 到 會”
“ 會”
“ 到 個 會”
會
Data Mining 個

34. 35
一
1-click 我
Data
Mining

35. 36
不
IT

36. Resources
37

37. ▪ Official Developer Site
▪ https://developers.facebook.com/docs/marketing-api
▪ Official Facebook Group
▪ https://www.facebook.com/marketingdevelopers
▪ Samples, Play and Discover
▪ https://www.facebookmarketingdevelopers.com
38

38. https://developers.facebook.com/docs/marketing-api