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THENEXTOF BUSINESS MODELS
IN EMERGING ASIA WAVE
Asher Devang Christian Kruse Andy Parker Pontus Siren
The authors
The full research article with case studies is available at
MIT Sloan Management Review
Asia is the fastest growing
economic region in the world
that have been driven its
growth and evolving
two wavesof business model
The First Wave is based on
the replication of existing
business models at
lower cost
and the emerging
Second Wave is driven by
novel business models
where companies
radically
and identify
creative ways of
orchestrating
partnerships and
ecosystems
Opportunities
Challenges
The Second Wave creates
To assess the opportunities
and threats, companies
have to address
To what degree is your business at risk?
1
Not all industries face
imminent disruption
Companies should scan for
early indicators of disruption
Companies should scan for
early indicators of disruption
policy change
New VC trends
new entrants
How can others do what you are doing, differently?
2
Businesses have to
reimagine themselves
and to develop new
business model
innovation programs operating along venture capital lines
will be efficient ways to develop new business model
How can you test and scale a new business model?
3
Successful new business models
typically pivot several times
before finding the right path
The execution team
should be operating
outside the core business
with sponsorship from
senior leaders,
test and refine their new business models
in a rigorous and structure way
To Sum
Fierce competition is forcing Asian
companies to increasingly embrace
business model innovation
The future belongs
to those that can
adapt quickly
www.innodiary.org
- available at app store -

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The Next Wave of Business Models in Emerging Asia