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Valuing Urban Realm




 £ £ £ £ £ £ ?
        George Weeks - Urban Designer at TfL
               urbandesign.tfl.gov.uk
Design is intuitive




           urbandesign.tfl.gov.uk
Design is intuitive




           urbandesign.tfl.gov.uk
Design is intuitive




           urbandesign.tfl.gov.uk
Play and recreation
Commercial benefits
                            Shelter from weather      Higher rents
    Travel mode shift
                                 Reducing climate change
 Increased legibility
                          Higher quality environment Safer streets
 Pleasant spaces
                        Fewer accidents            Easier to cycle

      HIGH QUALITY PUBLIC REALM
Higher footfall    Coping with climate change       Wildlife habitat

  Encourage regeneration                      Increased sociability
                                 Inclusive
Increased accessibility     Lower crime      More pleasant to walk

    Sense of place        Complementing surrounding buildings

                                     urbandesign.tfl.gov.uk
99% of people prefer
    the new street

600% increase in
     footfall

               New Road, Brighton
Qualitative                  vs.        Quantitative
                                               How much?      £/m2
  Sense of place                       £                                 £
                         Civilised               Accident rates
  Resilient                                                          m2
                 Walkable                      NPV      Discount rate?
  Attractive
                  Inviting                 £         Measurements
 Interesting                                                         £
                 Quality                   Business case?
Desirable                                                     Time value
                Fitted                           Pedestrians/m?      £
Sociable
                                           Dimensions       Maintenance
       Well designed
                                                               costs
 Legible
               Appealing
                                           urbandesign.tfl.gov.uk
Qualitative                  vs.        Quantitative
                                               How much?      £/m2
  Sense of place                       £                                 £
                         Civilised               Accident rates


                                     NO!
  Resilient                                                          m2
                 Walkable                      NPV      Discount rate?
  Attractive
                  Inviting                 £         Measurements
 Interesting                                                         £
                 Quality                   Business case?
Desirable                                                     Time value
                Fitted                           Pedestrians/m?      £
Sociable
                                           Dimensions       Maintenance
       Well designed
                                                               costs
 Legible
               Appealing
                                           urbandesign.tfl.gov.uk
Qualitative                  vs.        Quantitative
                                               How much?      £/m2
  Sense of place                       £                                 £
                         Civilised               Accident rates


                                     NO!
  Resilient                                                          m2
                 Walkable                      NPV      Discount rate?
  Attractive
                  Inviting                 £         Measurements
 Interesting                                                         £
                 Quality                   Business case?
Desirable                                                     Time value
                Fitted                           Pedestrians/m?      £
Sociable
                                           Dimensions       Maintenance
       Well designed
                                                               costs
 Legible
               Appealing
                                           urbandesign.tfl.gov.uk
EVIDENCE?
Valuing Urban Realm
- Research
2006 - 2010
3 Phases
Research and Evidence
Phase 1: Physical changes –           2006 – 2007
         Valuing Urban Realm

                           +£ = ?
Phase 2: Property Values, Rents       2007 – 2008
         & Land Values



Phase 3: Social, Cultural & Health    2008 – 2010
         Benefits
                            urbandesign.tfl.gov.uk
Phase 1: Physical changes – Valuing Urban Realm




CONCLUSION:
 Statistically significant results for each location
 “Members of the public value high quality
streets and places and are willing to pay for
                Transferrable results
                  Improvements”



                             urbandesign.tfl.gov.uk
Phase 2: Property Values, Rents & Land Values




CONCLUSION:
“There is positive, significant and consistent
  value added to private business by
  maintaining and improving the urban realm”



                          urbandesign.tfl.gov.uk
Phase 3:        Social Cultural & Health Benefits




    CONCLUSION:
•   Elements of the urban realm do not exist in isolation but are intertwined
•   Health and wellbeing are positively affected by space and community events
•   Social cohesion is positively affected by space and maintenance




                                                              urbandesign.tfl.gov.uk
Valuing Urban Realm – Partners and consultees




Brunel University




                                          Transport for London
RECAP: Research Conclusions
 1: Physical changes
                            “Members of the public value high quality
                            streets and places and are willing to pay for
                            improvements”



 2: Seeing Issues Clearly   “There is positive, significant and consistent
                            value added to private business by
                            maintaining & improving the urban realm”


 3: Social Cultural &       “Elements of the urban realm do not exist in
   Health Benefits          isolation but are intertwined”
All underpinned by academically rigorous and statistically significant research


                                          urbandesign.tfl.gov.uk
RECAP: Research Conclusions
 1: Physical changes
                            “Members of the public value high quality
                            streets and places and are willing to pay for
                            improvements”



 2: Seeing Issues Clearly   “There is positive, significant and consistent
                            value added to private business by
                            maintaining & improving the urban realm”


 3: Social Cultural &       “Elements of the urban realm do not exist in
   Health Benefits                                       VUR Toolkit
                            isolation but are intertwined”
All underpinned by academically rigorous and statistically significant research


                                          urbandesign.tfl.gov.uk
Valuing Urban Realm Toolkit


Intermediate
   The five
  Basic
     &
   key
   benefit
  Advanced
   categories

                urbandesign.tfl.gov.uk
Inputs – PERS Scores
Proposal for New Streetscape
 PERS = Pedestrian Environment Review System
                                             PERS Attribute               Before        After        Change

                                                    Personal Security              -2           2             4
                                                              Lighting             -1           2             3
                                                  Quality environment              -2           2             4
                                                         Maintenance               -3           3             6
                                                             Gradient              -1           2             3
                                                      Surface Quality              -3           2             5
                                                          User conflict            -1           1             2
                                                         Obstructions              -2           0             2
                                                       Dropped kerbs               -1           0             1
                                                          Permeability             -2           0             2
                                                       Colour contrast             -2           -1            1
                                                             Legibility            -1           1             2
                                                       Effective Width             -1           3             4
                                                    Tactile information            -1           1             2

Est’d project costs: £1.4m                                       Total          -23         18

NB: PERS Scores range from -3 to 3. PERS software also works standalone and can be purchased from TRL
                                                                                                          41
Output – Summary of Impact

Borough                    London Borough of Islington
Scheme implementation year                             2012

Evaluation period (no. years)                                  10

Policy objective                Benefit (or disbenefit)             Qualitative impact/benefit                        Quantitative    Indicator         Unit         Monetised benefit over
                                                                                                                      measurement                                    lifespan of project
                                                                                                                                                                     (Present Value)
                                                                    Liverpool Road will become a more attractive
                                                                    shopping environment as a result of this                          Annual net
                                                                    scheme, attracting shoppers from outside the      Change in
                                B6: Retail impact                   area as well as from the surrounding shopping     PERS score
                                                                                                                                      change in Zone           (£)   £            2,710,903
                                                                                                                                      A rental values
                                                                    destinations. This benefit can be captured
                                                                    through increased rental and business rates.
B: Economic impact
                                                                    Residential properties, and especially property
                                                                    prices, will benefit from this scheme being                       Annual net
                                B7: Residential property            delivered as the dramatically improved            Change in       change in
                                                                                                                                                               (£)   £            6,337,839
                                price impact                        streetscape will make Liverpool Road a more       PERS score      residential
                                                                    attractive environment to live as well as                         house prices
                                                                    socialise and spend time.

                                                                                                                                                                     £            9,048,742
                                                                                                                      Subtotal economic impact



                                                                    The scheme allows for much easier pedestrian
                                                                    movement between the 2 attractions, that are                      Annual journey
D: Quality of Life and D2: User experience of the                   currently separated by a busy road. Moreover,     Change in
                                                                                                                                      ambience                 (£)   £            5,929,286
Environment            public realm                                 the scheme will improve pedestrian movement       PERS score
                                                                    at the junction of Liverpool Road and Tolpuddle
                                                                                                                                      benefits
                                                                    Street.
                                                                                                                      Subtotal quality of life and                   £            5,929,286
                                                                                                                      environment



Total monetised economic benefit from improving the Urban Realm                                                                                                      £            5,929,286
Total monetised financial benefit from improving the Urban Realm                                                                                                     £            9,048,742



                                                                                                                                                                         £         5,929,286
                                   TOTAL FINANCIAL BENEFIT (value uplift)
                                   TOTAL PROJECT COSTS (captal and maintenance)                                                                                          £         1,471,174
                                   BENEFIT/COST RATIO                                                                                                                                4.03 : 1
Example: Deciding on level of improvements




    urbandesign.tfl.gov.uk
Example: Deciding on level of improvements




    urbandesign.tfl.gov.uk
Example: Deciding on level of improvements




    urbandesign.tfl.gov.uk
Example: Deciding on level of improvements




    urbandesign.tfl.gov.uk
Example: Deciding on level of improvements




    urbandesign.tfl.gov.uk
Example: Deciding on level of improvements




    urbandesign.tfl.gov.uk
Summary
Objective justification for public realm investment

 Major Intervention
 Scheme costs
 = £1,471,714
                          YES!
 Total economic benefit
 = £9,048,742

 BCR = 4.03 : 1



                            urbandesign.tfl.gov.uk
Available online – free to use




                  urbandesign.tfl.gov.uk
Summary
Objective justification for public realm investment

Specific relevance to private and public sector

Evaluates benefits across five key policy areas

Ensures best level of investment in the best place

All backed by rigorous academic research


                            urbandesign.tfl.gov.uk
An evidence-based, rigorous toolkit
     Pride in an area           Play and recreation            Higher rents
    Travel mode shift            Shelter from weather
 Increased legibility            Reducing climate change
                             Higher quality environment         Safer streets
  Pleasant spaces
                             Fewer accidents                Easier to cycle

 Good public realm makes financial sense
    HIGH QUALITY PUBLIC REALMi
Higher footfall         Coping with climate change           Wildlife habitat
                                                      Increased sociability
  Encourage regeneration               Inclusive
                                                   More pleasant to walk
Increased accessibility         Lower crime
                             Complementing surrounding buildings
                                              urbandesign.tfl.gov.uk
georgeweeks@tfl.gov.uk

   http://urbandesign.tfl.gov
               .uk

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Movement for Liveable London Street Talks - George Weeks 11th December 2012

  • 1. Valuing Urban Realm £ £ £ £ £ £ ? George Weeks - Urban Designer at TfL urbandesign.tfl.gov.uk
  • 2. Design is intuitive urbandesign.tfl.gov.uk
  • 3. Design is intuitive urbandesign.tfl.gov.uk
  • 4. Design is intuitive urbandesign.tfl.gov.uk
  • 5. Play and recreation Commercial benefits Shelter from weather Higher rents Travel mode shift Reducing climate change Increased legibility Higher quality environment Safer streets Pleasant spaces Fewer accidents Easier to cycle HIGH QUALITY PUBLIC REALM Higher footfall Coping with climate change Wildlife habitat Encourage regeneration Increased sociability Inclusive Increased accessibility Lower crime More pleasant to walk Sense of place Complementing surrounding buildings urbandesign.tfl.gov.uk
  • 6. 99% of people prefer the new street 600% increase in footfall New Road, Brighton
  • 7. Qualitative vs. Quantitative How much? £/m2 Sense of place £ £ Civilised Accident rates Resilient m2 Walkable NPV Discount rate? Attractive Inviting £ Measurements Interesting £ Quality Business case? Desirable Time value Fitted Pedestrians/m? £ Sociable Dimensions Maintenance Well designed costs Legible Appealing urbandesign.tfl.gov.uk
  • 8. Qualitative vs. Quantitative How much? £/m2 Sense of place £ £ Civilised Accident rates NO! Resilient m2 Walkable NPV Discount rate? Attractive Inviting £ Measurements Interesting £ Quality Business case? Desirable Time value Fitted Pedestrians/m? £ Sociable Dimensions Maintenance Well designed costs Legible Appealing urbandesign.tfl.gov.uk
  • 9. Qualitative vs. Quantitative How much? £/m2 Sense of place £ £ Civilised Accident rates NO! Resilient m2 Walkable NPV Discount rate? Attractive Inviting £ Measurements Interesting £ Quality Business case? Desirable Time value Fitted Pedestrians/m? £ Sociable Dimensions Maintenance Well designed costs Legible Appealing urbandesign.tfl.gov.uk
  • 10. EVIDENCE? Valuing Urban Realm - Research 2006 - 2010 3 Phases
  • 11. Research and Evidence Phase 1: Physical changes – 2006 – 2007 Valuing Urban Realm +£ = ? Phase 2: Property Values, Rents 2007 – 2008 & Land Values Phase 3: Social, Cultural & Health 2008 – 2010 Benefits urbandesign.tfl.gov.uk
  • 12. Phase 1: Physical changes – Valuing Urban Realm CONCLUSION: Statistically significant results for each location “Members of the public value high quality streets and places and are willing to pay for Transferrable results Improvements” urbandesign.tfl.gov.uk
  • 13. Phase 2: Property Values, Rents & Land Values CONCLUSION: “There is positive, significant and consistent value added to private business by maintaining and improving the urban realm” urbandesign.tfl.gov.uk
  • 14. Phase 3: Social Cultural & Health Benefits CONCLUSION: • Elements of the urban realm do not exist in isolation but are intertwined • Health and wellbeing are positively affected by space and community events • Social cohesion is positively affected by space and maintenance urbandesign.tfl.gov.uk
  • 15. Valuing Urban Realm – Partners and consultees Brunel University Transport for London
  • 16. RECAP: Research Conclusions 1: Physical changes “Members of the public value high quality streets and places and are willing to pay for improvements” 2: Seeing Issues Clearly “There is positive, significant and consistent value added to private business by maintaining & improving the urban realm” 3: Social Cultural & “Elements of the urban realm do not exist in Health Benefits isolation but are intertwined” All underpinned by academically rigorous and statistically significant research urbandesign.tfl.gov.uk
  • 17. RECAP: Research Conclusions 1: Physical changes “Members of the public value high quality streets and places and are willing to pay for improvements” 2: Seeing Issues Clearly “There is positive, significant and consistent value added to private business by maintaining & improving the urban realm” 3: Social Cultural & “Elements of the urban realm do not exist in Health Benefits VUR Toolkit isolation but are intertwined” All underpinned by academically rigorous and statistically significant research urbandesign.tfl.gov.uk
  • 18. Valuing Urban Realm Toolkit Intermediate The five Basic & key benefit Advanced categories urbandesign.tfl.gov.uk
  • 19. Inputs – PERS Scores Proposal for New Streetscape PERS = Pedestrian Environment Review System PERS Attribute Before After Change Personal Security -2 2 4 Lighting -1 2 3 Quality environment -2 2 4 Maintenance -3 3 6 Gradient -1 2 3 Surface Quality -3 2 5 User conflict -1 1 2 Obstructions -2 0 2 Dropped kerbs -1 0 1 Permeability -2 0 2 Colour contrast -2 -1 1 Legibility -1 1 2 Effective Width -1 3 4 Tactile information -1 1 2 Est’d project costs: £1.4m Total -23 18 NB: PERS Scores range from -3 to 3. PERS software also works standalone and can be purchased from TRL 41
  • 20. Output – Summary of Impact Borough London Borough of Islington Scheme implementation year 2012 Evaluation period (no. years) 10 Policy objective Benefit (or disbenefit) Qualitative impact/benefit Quantitative Indicator Unit Monetised benefit over measurement lifespan of project (Present Value) Liverpool Road will become a more attractive shopping environment as a result of this Annual net scheme, attracting shoppers from outside the Change in B6: Retail impact area as well as from the surrounding shopping PERS score change in Zone (£) £ 2,710,903 A rental values destinations. This benefit can be captured through increased rental and business rates. B: Economic impact Residential properties, and especially property prices, will benefit from this scheme being Annual net B7: Residential property delivered as the dramatically improved Change in change in (£) £ 6,337,839 price impact streetscape will make Liverpool Road a more PERS score residential attractive environment to live as well as house prices socialise and spend time. £ 9,048,742 Subtotal economic impact The scheme allows for much easier pedestrian movement between the 2 attractions, that are Annual journey D: Quality of Life and D2: User experience of the currently separated by a busy road. Moreover, Change in ambience (£) £ 5,929,286 Environment public realm the scheme will improve pedestrian movement PERS score at the junction of Liverpool Road and Tolpuddle benefits Street. Subtotal quality of life and £ 5,929,286 environment Total monetised economic benefit from improving the Urban Realm £ 5,929,286 Total monetised financial benefit from improving the Urban Realm £ 9,048,742 £ 5,929,286 TOTAL FINANCIAL BENEFIT (value uplift) TOTAL PROJECT COSTS (captal and maintenance) £ 1,471,174 BENEFIT/COST RATIO 4.03 : 1
  • 21. Example: Deciding on level of improvements urbandesign.tfl.gov.uk
  • 22. Example: Deciding on level of improvements urbandesign.tfl.gov.uk
  • 23. Example: Deciding on level of improvements urbandesign.tfl.gov.uk
  • 24. Example: Deciding on level of improvements urbandesign.tfl.gov.uk
  • 25. Example: Deciding on level of improvements urbandesign.tfl.gov.uk
  • 26. Example: Deciding on level of improvements urbandesign.tfl.gov.uk
  • 27. Summary Objective justification for public realm investment Major Intervention Scheme costs = £1,471,714 YES! Total economic benefit = £9,048,742 BCR = 4.03 : 1 urbandesign.tfl.gov.uk
  • 28. Available online – free to use urbandesign.tfl.gov.uk
  • 29. Summary Objective justification for public realm investment Specific relevance to private and public sector Evaluates benefits across five key policy areas Ensures best level of investment in the best place All backed by rigorous academic research urbandesign.tfl.gov.uk
  • 30. An evidence-based, rigorous toolkit Pride in an area Play and recreation Higher rents Travel mode shift Shelter from weather Increased legibility Reducing climate change Higher quality environment Safer streets Pleasant spaces Fewer accidents Easier to cycle Good public realm makes financial sense HIGH QUALITY PUBLIC REALMi Higher footfall Coping with climate change Wildlife habitat Increased sociability Encourage regeneration Inclusive More pleasant to walk Increased accessibility Lower crime Complementing surrounding buildings urbandesign.tfl.gov.uk
  • 31. georgeweeks@tfl.gov.uk http://urbandesign.tfl.gov .uk