18% of Valentine’s Day spending is on food and drink - how can your hospitality business make the most of late bookings?

1. £313 million of that total was
spent on food and drink.
18%
of the total Valentine’s
Day spending.
CAN YOU AFFORD TO MISS OUT?
• Make sure your reservations system offers real-time, 24/7 availability
so customers can book in complete confidence
• Optimise your website so it’s mobile friendly: no PDF downloads!
• Optimise your settings to maximise occupancy – update availability
in real time in case of cancellations or changes to a booking
• This also allows you to accommodate walk-ins or late bookers, as
vacant tables can be immediately released for rebooking when the
bill is being paid
Maximise
income with late
Valentine’s Day
bookings
They say you can’t put a
price on love, but that’s not
always true.
That’s because the UK
spent a whopping
Reassuringly for the
hospitality industry, a huge
proportion of the UK still
believe that the best way to
man’s (or woman’s) heart is
through the stomach, as
£980
million
on Valentine’s
Day in 2016
That’s the second biggest
amount after gifts, making
up almost
The first important thing for hospitality
operators to note is that all these stats
relate to spend through smartphones.
It just goes to show how significant
the smartphone generation are when it
comes to your income, particularly on
special occasions.
And the second important
factor is just how late in the
day some tend to leave it.
50%
of over 55s leave it until the
week before to plan their spend.
Almost
40%
of 24s and under plan at least
two weeks in advance.
Whereas
Our booking data shows that the earliest booking for Valentine’s Day in 2018 was
made on 12th February 2017 – over a year in advance! (Maybe someone who
missed out on a partner’s favourite venue so decided to make sure the same
thing didn’t happen again?)
29%
And the fear of missing out is
encouraging more and more
people to book early. Our
data shows a year-on-year
increase in bookings of
The opportunity is a
huge one (£313 million
to be precise)
You need to offer
availability for
customers on
smartphones
You also need to offer
real-time availability
to cater for those late
bookers and fill every
last table in your venue
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