1. Social Media for Events
The Abbi Agency
June 10, 2014

2. Introduction

3. Getting Started
Personal Page Company Page

4. Creating Event Page

5. Getting Started

6. Example Posts

7. Example Posts

8. Example Posts

9. Hashtags

10. Contests
• Photo/Video Contests
• Hashtag Galleries
• Enter to Win
• Caption Contests
• Tug of War

11. Contests

13. Instagram Demographics
• Instagram is primarily mobile
• Over 90% of the 150 million people on Instagram are under the
age of 35
• Instagram skews heavily toward women; 68% of its users are
female
• 17% of all Internet users are on Instagram

14. Getting Started

15. Look & Feel
Newsfeed Profile

16. Posting a photo
Step #1 Step #2

17. Posting a photo
Step #3 Step #4
Join us on June 16 for our farm to
table dinner with @girlfarrm!

18. Examples

19. Examples

20. How to find & follow people
Step #1: Step #2: Step #3:

21. Instagram Tips & Best Practices
• Setting up a profile
• How to post a photo/video
• Finding & following people
• Hashtagging

23. Twitter Demographics
• 31% of users are between the ages of 18-29
• 243 million active users
• The fastest growing demographic is the 55-64 year
age bracket
• 46% of users report using it on a daily basis
• Primarily used for breaking news, conversations
and interaction

24. Getting Started

25. Examples

26. Live Posting

27. Hands on!
• If you have any specific questions, this is
the time to ask!