Are you using Facebook to market your book? Here’s what you should and should not do when using Facebook Ads. Get the tips here.

1. Five Dos and Don’ts
When Using Facebook Ads
in Marketing Your Book
We take self-publishing seriously.

2. Getting started on Facebook
paid advertising for your
book? Here are five things
you may be doing wrong and
how to correct them.

3. Have you experienced any of the following
problems with Facebook Ads?
• Huge number of followers, but very few likes and shares on posts
• Hundreds of likes on content, but low engagement
• Less visibility on Facebook newsfeed
• Low click-through rates
• Lack of organic reach on posts
You may be doing things wrong!

4. BRANDING
Do: Be genuine.
Even if you are not sharing promotional articles, marketing blogs,
or videos, your audience will still be reminded that your brand exists.
Stay true to your brand.
Don’t: Focus on selling.
Aside from promoting your book, show your human side by
throwing in some genuine, relatable posts as part of your Facebook
marketing plan.

5. IMAGES
Do: Post images that are visually appealing.
Only use high-quality images that are not only captivating, but also
relevant to your brand.
Don’t: Use images that are cluttered with texts.
Most Facebook ad creators miss this one. Make sure you organize
your content well. Moreover, use Facebook’s grid tool to make sure
that your ad doesn’t run the risk of getting removed.

6. CTAs
Do: Include a concise CTA.
One of the greatest Facebook advertising strategies is the call to
action, which is found at the end of your ad. Create this sense of
urgency..
Don’t: Leave the readers hanging
Your images may be appealing and your content engaging, but
without a call-to-action, your audience will not know what to do next.

7. MANAGING FACEBOOK COMMENTS
Do: Respond to comments.
Ignoring positive comments will lead to potentially losing the
opportunity to gather good testimonials; ignoring negative comments
will damage the effectiveness of your targeted Facebook ads that you
have worked so hard for.
Don’t: Disregard bad comments.
Allocate at least thirty minutes each day to respond to negative
comments. Remember that these comments help shape your brand
later on.

8. FREQUENCY
Do: Post regularly.
If you aren’t posting , you are invisible to your followers. Posting
around three times daily will give you a chance to be seen on the feed,
without being too spammy.
Don’t: Spam your audience.
Keep your audience engaged, but keep your number of posts to a
minimum. Create variety in your posts—photos, interesting quote,
captivating videos, and other forms of content that relate to your
brand.

9. THANK YOU!
1.800.511.9787
2090 Dunwoody Club Dr #106-07
Atlanta, GA 30350
Email: info@litfirepublishing.com
www.litfirepublishing.com