0758034 Passion for Fashion

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Percentage of People who tune into Fashion Television during the Morning, Afternoon & Evening Figure 1.1

[object Object],In the early stages of development, everyone involved with this event, decided that in order to launch Passion for Fashion beyond its expectations we needed to make sure every element of what our audience would want to see is included. Therefore, we felt it best to conduct research among Fashion Television viewers to determine what it is that they would want to see or would want to see more of when attending a fashion show. This way, through our Fashion Television viewers, whom of which, will share the same passion as our in house audience the night this event takes place, we can make sure that in not excluding any small detail, our audience will get exactly what they came for. When the results from our research came in we grouped the categories together in a pie chart which colour co-ordinates with the corresponding legend (see Figure 1.2). Having this chart allowed us to see what is most and least important to the viewers when watching a fashion show, which we then took into consideration when creating this event.

What Viewers Want To See When Attending a Fashion Show Figure 1.2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Legend: (in clockwise order) % of Viewers want to see ..

“ Love’s like a runway but which one do I love more?” - Fergie ,[object Object],[object Object]

Become it. Embrace it. Stay ..

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0758034 Passion for Fashion

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0758034 Passion for Fashion