Presentation on leading two wheeler industry above 125 cc

Presented by:
Group 6 MBA 1st year 2nd semester
Anchor Faculty:
Prof. N.C.Samal

Group Members
Gayatri Xess Rollno.19
Kabita Sarangi Rollno.25
LissaFernandes Rollno.26
Reelamala Tudu Rollno.52
Sufiya Naz Sarwar Rollno.70

Introduction
History
Nature of Industry
Players of Industry
Major Players
Details about the major players
Nature of the competition
SWOT Analysis of industry
PEST Analysis of the industry
Market size
Investments
Government Initiative
Conclusion
Bibliography

Introduction
India is the second largest producer of two wheeler in the
world. The country stands next to china and japan in
terms of production and sales respectively. Majority of
Indian especially youngsters prefer bike rather than car.
Capturing a large segment in two wheeler industry bike
and scooter cover a major segment.
Indian two wheeler industry had a small beginning in the
early 50’s.

The 1900 Werner Brothers patented motorcycle
HISTORY OF TWO WHEELER
Motorcycle history begins in the second half of the 19th
century. Motorcycles are descended from the "safety bicycle," a
bicycle with front and rear wheels of the same size and a pedal
crank mechanism to drive the rear wheel. Despite some early
landmarks in its development, motorcycles lack a rigid pedigree that
can be traced back to a single idea or machine. Instead, the idea
seems to have occurred to numerous engineers and inventors around
Europe at around the same time.

Lucius Copeland 1894
In 1881, Lucius Copeland of Phoenix, Arizona designed a much
smaller steam boiler which could drive the large rear wheel of an
American Star high-wheeler . In 1887 Copeland formed the Northrop
Manufacturing Co. to produce the first successful 'Moto-Cycle'
(actually a three-wheeler).
Early steam-powered cycles

In the decade from the late 1880s, dozens of designs and
machines emerged, particularly in Germany and England, and
soon spread to America. During this early period of motorcycle
history, there were many manufacturers since bicycle makers were
adapting their designs for the new internal combustion engine.
In 1894, Hildebrand & Wolfmüller became the first series
production motorcycle, and the first to be called a
motorcycle(German: Motorrad).
Diagram of 1894 Hildebrand & Wolfmüller.
First commercial products

PRODUCTION TRENDS IN
INDIA
The two wheeler production in India is increased by 16.9
million units against 15.7 million units.
The short term demand for two wheelers is expected to
be improved due to moderate recovery in economic
growth and higher urban incomes. Over the long term,
the untapped rural market’s potential will push up two
wheeler sales.

STRATEGIES OF some PLAYERS
Business Strategy
Facilitated workshops. The purpose of these workshops is to develop strategic
intent, mission, vision, values and organizational behaviors.
Marketing Strategy
Broad strategic development. This encompasses External and Internal
Appraisals including a SWOT analysis , Competitor Analysis, Consumer and
Buyer Behavior, PEST.
Communication Strategy and Implementation Planning
Development of communication strategies that involve implementation plans
and timelines.
Branding strategy
In Indian automobile industries, manufactures adopted strategies to create
brand awareness among consumers through various means of advertising,
brand endorsements, marketing campaigns, and trade, and consumer
promotions. Many companies appointed famous celebrities as brand
ambassador to attract larger target audience towards their brands.

NATURE OF competition
The Automobile industry (two wheeler) in India is one
of the largest in the world and one of the fastest
growing globally.
India manufactures over 18 million vehicles and
exports more than 2.3 million every year.
It is the world's second largest manufacturer of
motorcycles there are eight key players in the Indian
markets that produced 13.8 million units in every
year.

Strength
Skilled low cost manpower.
Decentralised Management.
Total in-house manufacturing and testing with the latest
precision instruments.
A Technocrat MD, in touch with new technology and fast
adaptation of this to the industry.
Supplier to one of the largest Two-Wheeler manufacturers in
the world has resulted in
exposure to good manufacturing & functional quality systems.
Machines of International std.
Capital Reserves.
Strong Lineage with last 29 years experience in the field of
Ignition Coils.

Weaknesses
Low thrust marketing.
Over dependence on 2 key
players.
Low in exports.

Opportunities
Price war in the market is putting pressure on
-High Quality Machinery,
-Lean Organisation Structure
-Quality Systems in place.
Technically driven management adds value to
conventional processes and products.
Globally tuned organisation open for Foreign
Collaborations.

Threats
Foreign players.
Slow growth in domestic auto
sales.
Government policies.

POLITICAL
Indian government auto policy aimed at promoting
an integrated, phase and conductive growth of the
Indian automobile industry.
Allow automatic approval for foreign investment, with
no minimum investment criteria.
Assist development of vehicles propelled by alternate
energy sources.

Low cost labour coupled with local availability of raw
material like steel, aluminium and natural rubber has
placed India amongst the low cost producing centres of two
wheelers.
Many auto finance company laid easy instalment rules with
less interest rate it makes more segment people to go for it.
Economic

In numerous cultures, motorcycles are the primary means
of transport.
Two wheelers gives a great advantage to the specified
designation where other cannot enter.
Indian customers are highly discerning, educated and well
informed. They are price sensitive and put a lot of
emphasis on value for money.
Social

Two wheeler construction is the engineering, manufacturing,
and assembly of components and systems for two wheelers
which result in performance, cost and aesthetics desired by
the designers.
Best fuel economy of transport.
New innovations.
Technological

The growth story for the Indian automobile industry
in 2014 rode on the two-wheeler segment. The
segment has clocked positive growth at 12.9 par cent
year-on-year to reach sales of nearly 13.5 million
units by October 2014.
Market Size

To match production with demand, many auto makers have started
to invest heavily in various segments in the industry in the last few
months. Some of the major investments and developments in the
automobile sector in India are as follows:
Snapdeal.com has entered into a partnership with Hero MotoCorp
Ltd to sell two-wheelers and expect its online automobile sales to
generate Rs 1,000 crore (US$ 162.33 million) of business in next six
to 10 months.
Hero Electric is looking for merger and acquisition (M&A) options or
technology tie-ups to encourage its next generation electric vehicle
technology.
Investments

The Government of India encourages foreign investment in
the automobile sector and allows 100 per cent FDI under
the automatic route. To boost manufacturing, the
government had lowered excise duty on small cars,
motorcycles, scooters and commercial vehicles to eight per
cent from 12 per cent, on sports utility vehicles to 24 per
cent from 30 per cent.
The government plans to come out with policies to
introduce clean fuels such as biodiesel, bioethanol and
electricity for vehicles in big cities to tackle air pollution.
Government Initiatives

Honda is one of the world's leading motorcycle
manufacturers offering a wide range of classy
motorcycles. These all new stylish bikes are high on
safety measures and are good for the environment,
good for society and good for business. From a line of
sporty motorbikes, to off-road fasters to the luxurious
motorcycles, Honda has bikes for all and everybody.
The Honda bikes offered by us are Honda CBR 150cc,
Honda CBR 250cc, Honda Twister, and Honda
Unicorn, Honda Shine 125cc and Honda Trigger.
START

‘THE POWER OF DREAMS’
PUNCH LINE
LOGO

Honda Motor Company Limited is perhaps best known as an
automaker--it is the third largest automaker in Japan--but the
company has its roots in motorcycles, and is the world's top motorcycle
manufacturer. Its best market is in the United States, where the
majority of its sales are generated. Honda's automobile product line
accounts for approximately 90 percent of its sales, and includes well-
known U.S. top-sellers such as the Accord, Legend, Civic, Prelude, and
the luxury Acura. The Accord is the second most purchased car in the
United States, although it actually ranks first on the country's list of
most stolen (and thus, "in demand") vehicles. Honda also produces
motorcycles such as the Super Cub, Foresight, and Shadow 750.
Furthermore, the company's power products division makes other items
that bolster annual sales, such as agricultural and industrial-use
machinery, portable generators, outboard motors, and all-terrain
vehicles.
History of Honda Motor Company
Limited

Vision :
Market leader in the motorcycle industry, emerging as a global competitive center of production
and exports.
Mission :
A dynamic growth oriented company through market leadership, excellence in quality and
service and maximizing export, ensuring attractive returns to equity holders, rewarding
associates according to their ability and performance, fostering a network of engineers and
researchers ensuing unique contribution to the development of the industry, customer
satisfaction and protection of the environment by producing emission friendly green products as
a good corporate citizen fulfilling its social responsibilities in all respects.

Company profile and headquarter
•Company Name
Honda Motor Co., Ltd.
•Head Office
2-1-1, Minami-Aoyama, Minato-ku, Tokyo 107-
8556, Japan
Tel: +81-(0)3-3423-1111 (main)
•Established
September 1948
•President, CEO & Representative Director
Takanobu Ito
•Capital
86 billion yen (as of March 31, 2014)
•Number of employment
198,561 (consolidated basis), 23,467
(nonconsolidated basis)
(as of March 31, 2014)

Branches of the
company(worldwide)

Branches in India
Imt manesar dist gurgaon , haryana
Tapukara industrial area dist . Alwar .
Rajasthan
Narsapura area , dist kolar , karnataka

Honda Research and Development Co., Ltd.; Honda
Engineering Co., Ltd.; Honda International Sales
Corp.; Honda SF Corp.; Honda Minami Tokyo Co.,
Ltd.; Honda Motor Service Co., Ltd.; ACT Trading
Corp.; American Honda Motor Co.; Honda of America
Mfg., Inc.; Honda Research of America, Inc.; Honda
Motor (China) Co., Ltd.; Press Giken Co., Ltd. (98.2%);
Seiki Giken Co., Ltd. (98%); Honda and Co., Ltd.
(86.6%); Honda Sogo Tatemono, Ltd. (70%).
Principal Subsidiaries:

product
Activa
Aviator
Dream Neo
Dream Yuga
CB Twister
CB Shine
CB Unicorn
CBR 150R
CBR 250R
CBR 1000R

Different brands of the
company
HONDA CB SHINE
Honda Dream Yuga
Honda CB Twister
HONDA CB UNICORN
Honda CBR150R

Customer segmentation
Initiative
Initiative means not to be bound by preconceived ideas, but to
think creatively and act on your own initiative and judgment,
while understanding that you must take responsibility for the
results of those actions.
Equality
Equality means to recognize and respect individual differences in
one another and treat each other fairly. Our company is
committed to this principle and to creating equal opportunities for
each individual. An individual's race, gender, age, religion,
national origin, educational background, social or economic
status has no bearing on the individual's opportunities.
Trust
The relationship among associates at Honda should be based on
mutual trust. Trust is created by recognizing each other as
individuals, helping out where others are deficient, accepting help
where we are deficient, sharing our knowledge, and making a
sincere effort to fulfill our responsibilities.

The Joy of Buying
The joy of buying is achieved through providing products and services
that exceed the needs and expectations of each customer.
The Joy of Selling
The joy of selling occurs when those who are engaged in selling and
servicing Honda products develop relationships with a customer based
on mutual trust. Through this relationship, Honda associates, dealers
and distributors experience pride and joy in satisfying the customer
and in representing Honda to the customer.
The Joy of Creating
The joy of creating occurs when Honda associates and suppliers
involved in the design, development, engineering and manufacturing of
Honda products recognize a sense of joy in our customers and dealers.
The joy of creating occurs when quality products exceed expectations
and we experience pride in a job well done.
CONT……

Featuring a new concept, the NM4 was developed under the
themes of "Neo-futuristic" and "cool," and will now be
manufactured at Kumamoto Factory for sale to customers
in Japan, North America and Europe. Thinking outside the
box in pursuit of creating new products that previous
generations could only imagine, Honda continues to pass
on the joy of motorcycle riding to the next generation and
the ones to follow.

With the vision of "bringing the convenience and fun of a
motorcycle to as many people as possible," Honda made an
early start in the sales and production of motorcycles
outside of Japan, and then quickly expanded its
international operations. Honda has since spread the
technical capabilities of Japan around the world to
establish a global production system. At the center of these
operations today sits Kumamoto Factory in Japan, which
produces large-sized motorcycles such as the Goldwing F6C
and CTX1300 destined for Japan, North America and
Europe. The factory also works closely with Honda's
Thailand operations to produce the CBR650F and CB650F
for markets around the world.

Advertising process of the company
HOODINGS
NEW PAPER ADS AND
MAZINES ADS
SPONSERSHIP IN SPORT
CAMPNING
BRAND ANDORSEMENT

The global environmental symbol was created to symbolize our
environmental slogan, "Blue Skies for Our Children", and consists of
the slogan combined with graphics.
The global environmental graphics have the following connotations.-The
circular graphic represents the earth and sun with blue skies (clean
air), clean water, and lush green land expressing the bounty of nature
that is necessary for us to realize a sustainable society where people
can enjoy life. -The white line through the middle represents a road
where freedom of mobility is realized, while the heart represents
Honda's thinking and passion toward our environmental commitment.

DEVELOPING GREEN VEHICLES
At Honda, they are striving towards developing zero-
emission in all our vehicles. Honda in japan is the first
company who is meet the most recent exhaust emission
regulations. To reduce the environmental burden of four-
stroke engines, they have developed a unique exhaust air
injuection system and a programmed fule injection (PGM-
F1) system, which is currently in use in the HONDA VFR
motercycle. On the other hand the Gioron Crea, is a new
generation, environment friendly 50cc scooter that is highly
fule-efficient.

Expansion by addition of 11.5 MW HSD Based Back-Up
Power Plant at Tapukara Industrial Area, in Tijara Taluk, in
Alwar Dist., in Rajasthan - reg. Environmental Clearance.
Environmental
Clearance

Honda's production facilities across the world also actively pursue
energy-efficient methods and prevent water pollution by reducing
industrial waste. Honda has taken aggressive initiatives to reduce
the environmental impact of its manufacturing operations, by
implementing its concept of the "Green Factory". HMSI too is
actively working towards establishing an environment
management system.
Eco-Friendly Factory

CSR activities
Honda is pursuing a range of corporate activities in order to create new
value, expand value, and fulfill our commitment to the future while
cultivating the freedom of associates to seek out a better way, a
willingness to rise to the challenges of the future, and a spirit of
collaborative creativity.
"Creating the Joys" means continuing to dream and create new value
ahead of the times with free-spirited thinking to enhance The Three
Joys." Expanding the Joys" means realizing dreams with more people
and contributing to local society to expand The Three Joys around the
world. "Ensuring the joys for the next generation" means working
toward the sustainable development of society and achieving the
highest level of environmental and safety performance to ensure The
Three Joys for the next generation.

Regulatory compliance
In accordance with the Honda Environment Statement, Honda
introduces environmental management systems at all business sites
and in each division, promotes continuous efforts to improve
environmental performance, and strives to comply with voluntary
environmental standards that are more stringent than national and
local regulations . We revised the Honda Conduct Guideline in April
2013 (formulated 2010) and are implementing it throughout the Honda
group in japan and world wide.
The document calls on Honda associates to comply with laws and
regulations, company rules, and social norms and, for the purposes of
environmental conservation, to strive to reduce environmental impacts
in their work by conserving and recycling resources and energy in
accordance with environmental laws and regulations, company policies,
and internal standards. We have appointed corporate directors to serve
as Compliance Officers, and work systematically to enhance compliance
and risk management under the super vision of directors in charge of
each part of the organization.

Company principal
Positioning of Fundamental Beliefs, Company Principle, and
Management Policies
The Honda Philosophy consists of Fundamental Beliefs (including
"Respect for the Individual" and "The Three Joys"), the Company
Principle, and Management Policies. This philosophy is not only shared
by all associates, but also forms the basis for all company activities and
sets the standard for the conduct and decision-making of all associates
throughout the Honda Group. Driven by its dreams and reflecting its
values, Honda will continue taking on challenges to share joys and
excitement with customers and communities around the world to strive
to become a company society wants to exist.

Honda considers the enhancement of its corporate governance
structures to be a key management issue and engages in a program of
associated initiatives in keeping with its fundamental beliefs in order to
increase the level of trust of shareholders, investors, customers, and
the general public so that it can be a company society wants to exist.
Honda's approach to corporate governance
This section introduces Honda's basic approach to corporate
governance and the structures through which it pursues that approach
Risk Management
The company involved in a number of initiatives related to risk
management, including putting in place risk management structures
and reviewing our information management rules
Compliance
The company put in place a series of compliance-related structures,
including a series of Honda Conduct Guidelines and a Compliance
Committee.

Honda Research and Development Co., Ltd.; Honda
Engineering Co., Ltd.; Honda International Sales Corp.;
Honda SF Corp.; Honda Minami Tokyo Co., Ltd.; Honda
Motor Service Co., Ltd.; ACT Trading Corp.; American
Honda Motor Co.; Honda of America Mfg., Inc.; Honda
Research of America, Inc.; Honda Motor (China) Co., Ltd.;
Press Giken Co., Ltd. (98.2%); Seiki Giken Co., Ltd. (98%);
Honda and Co., Ltd. (86.6%); Honda Sogo Tatemono, Ltd.
(70%).
Principal Subsidiaries:

BALANCE SHEET OF HONDA
Yen(millions) FY2009 FY2010 FY2011 FY2012 FY2013
Total current
assets
4,621,178 4,613,724 4,690,047 4,739,086 5,323,053
Investments
and advances
639,069 642,681 639,932 623,607 668,790
Net property,
plant and
equipment
2,147,721 2,086,663 1,939,356 1,973,458 2,399,530
Total assets 11,818,917 11,629,115 11,570,874 11,787,599 13,635,357
Total current
liabilities
4,237,368 3,419,130 3,568,192 3,579,759 4,096,685
Long-term debt,
excluding
current portion
1,932,637 2,313,035 2,043,240 2,235,001 2,710,845
Other liabilities 1,518,568 1,440,520 1,376,530 1,454,937 1,630,085
Total liabilities 7,688,573 7,172,685 6,987,962 7,269,697 8,437,615
Total Honda
Motor Co., Ltd.
shareholders'
4,007,288 4,328,640 4,449,975 4,392,226 5,037,477

Stock market
BSE-464.00
Previous close-464.00
Open price-463.85
NSE-465.80
Open price-465.15
FACE VALUE-10
P/E RATIO-20.20
MARKET CAPTALISATION-471cr

Maintaining a global viewpoint, we are dedicated to
supplying products of the highest quality yet at a
reasonable price for worldwide customer satisfaction.
Company Perspectives:
END

The newly crowned Moto2 World Champion arrives in the MotoGP class
with some extraordinary records to his name. Already a two times
World Champion (1 in 125cc and 1 in Moto2) and with 26 wins, he is
the most successful rider under 20 years old. He joins the Factory
Repsol Honda Team, again with the number 93 on his fairing showing
the year he was born, after two fantastic seasons in the Moto2 class.

March 31, 2015 - AP Honda, the official Honda
motorcycle distributor in Thailand, is unveiling its
ultimate technology at the 36th Bangkok
International Motor Show and offering unique
experience to all under a concept “My Rides My
Stories.”
Honda unveiled the world premiere of the
BULLDOG as an exhibition model (concept model)
at a press conference, at the 31st Osaka Motorcycle
Show 2015
March 17, 2015
Honda will exhibit a large variety of motorcycle
models at the 31st Osaka Motorcycle Show 2015
from Friday, March 20 to Sunday, March 22 and
the 42nd Tokyo Motorcycle Show from Friday,
March 27 to Sunday, March 29.

We brings you the motorcycles from Yamaha Motor
Pvt. Ltd. These motorcycles are innovative in
technology, proactive in design and excellent in
performance. The Yamaha motorcycles are superior
in quality and serves every purpose, weather it is
style, commuting or sports. Our gamut of Yahama
consists of Yamaha FZ16, Yamaha FZS, Yamaha
YZF-R15 Version 2.0 and Yamaha Fazer.
START

Punch line
Ab manzilen paane ka karo iraada
Mazbooti aisi ki chalti jaaye
Yes! Yamaha
“Change the rules”
slogan

TYPE PUBLIC
FOUNDED ON OCT 12,1887
HEADQUARTERS IWATA SHIZUAKA,JAPAN
CEO GENICHI KAWAKAMI
NO OF EMPLOYEES 52,000

History of the company
Yamaha made its initial foray into India in 1985. In
August 2001, Yamaha Motor India became a 100%
subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In
2008, Mitsui & Co., Ltd. entered into an agreement
with YMC to become a joint-investor in the company
"India Yamaha Motor Private Limited (IYM)". IYM's
manufacturing facilities comprise of 2 State-of-the-art
Plants at Surajpur (Uttar Pradesh) and Faridabad
(Haryana). The infrastructure at both the plants
supports production of motorcycles and parts for the
domestic as well as overseas markets.

Establishing ‘YAMAHA’ as the “exclusive and trusted
brand” of customers by “creating kando”( touching
their hearts).
VISION STATEMENT

Interesting facts
Yamaha to export sports bike to Japan from India.
-First in the history of Indian 2 wheeler market
-First shipment of 300 motorcycles with 150cc
Yamaha to make worlds cheapest bike
- Called as nano of motorcycles
- Price around Rs 27000.

COMPANY PROFILE
Company Name - Yamaha Corporation
Year of Foundation-1887
Date of Incorporation - October 12, 1897
Board of Directors-
Takuya Nakata :President and Representative Director
Motoki Takahashi : Director
Motoki Takahashi : Managing Executive Officer
Headquarters - Hamamatsu Shizuoka, Japan

Branches of the company(worldwide)

BRAND AMBASSADOR
John Abraham
Deepika padukone

YAMAHA products
Motorcycles
Sport bikes
Commuter Vehicles including scooters
Recreational Vehicles — All-terrain vehicles and
snowmobiles
Boats — Powerboats, sail boats, utility boats and custom
boats
Marine Engines — Outboard motors, electric marine
motors, marine diesel engines
Electric bicycles
Automobile Engines
Golf cars

The YZF-R15 version 2.0 is a new model that has been
developed under the concept of a “Graded Up R15.”
It has a "Look-at-me" appeal with the triple macho
design concept giving it a concentrated form with
excellent ergonomics.
The Fazer, gets the global Fazer series known for
their sports touring & awesome looks.

The new Yamaha SZ RR brings a new dimension to
the concept of 'Powerful and Stylish Commuter’
The SZ-RR is defined by the sporty styling and
look of quality in its exterior design with special
features like its smoked windscreen, aluminum
grab-bars and 3D “SZ” emblem.
It uses advanced sensors and actuators to
calculate and deliver the optimum amount of fuel
to the engine – enhancing both performance and
mileage
Cont.….

AGE GROUP
UP TO 22 YEARS
23-30 YEARS
30-40YEARS
40-50 YEARS MORE THAN 50 YEARS

Emerging markets
Yamaha is now concentrating on tapping rural markets
for larger sales.
The two wheeler industry in India registered a regrowth
of -0.2% Jan-April 2013) while Yamaha registered a
22% growth rate.

Sources of promotion
Television advertisements
Newspaper advertisements
Movies
Uses of their Sports bikes
Celebrities

Product demand in the market
Yamaha is now concentrating on tapping rural
markets for larger sales.
The two wheeler industry in India registered a de-
growth of -0.2% Jan-April 2013) while Yamaha
registered a 22% growth rate.

Financial HIGHLIGHTS
Revenue US$15.9 billion
Operating Income US$189.3 million
Net Income US$ 225.5 million
Market share of 3% in motor cycles and 16%
in scooters.
Company sales increased by 13.2 % for the
year January 2013

DEC 2010 DEC 2011 DEC2012 DEC2013 DEC2014
TOTAL MOTORCYCLE
SALES
MILLION
YEN
914,211 887,556 798,676 928,203 977,580
CHANGE % - -2.9 -10.0 -16.2 5.3
SALES IN JAPAN MILLION
YEN
37,752 37,047 36,104 37,361 45,987
CHANGE % - 1.9 -2.5 3.5 23.1
SHARE OF TOTAL
SALES
% 4.1 4.4 4.5 4.0 4.7
Overseas sales MILLION
YEN
876,458 850,508 762,572 890,842 931,592
Change % - -3.0 -10.3 16.8 4.6
Shares of total sales % 95.9 95.8 95.5 96.0 95.3
Assets MILLION
YEN
638,524 575,631 607,700 716,474 822,055
change % - -9.8 5.6 17.9 14.7
Financial data of last 5 year

Stock market
NSE
0.33%
BSE
0.28%

COMPETITORS
HERO
HONDA
BAJAJ
KTM
TVS
SUZUKI

Strength
 Excellent branding, advertising and global distribution
 Yamaha Motor Corporation has over 39,000 employees
 One of the major brand in motorsport like Moto GP, World
superbike etc.
 Yamaha produces scooters from 50 to 500 cc, and a range of
motorcycles from 50 to 1,900 cc, including cruiser, sport
touring, sport, dual-sport, and off-road
 Extremely high Size and reach of company

Weakness
 Yamaha has narrow product line in Indian market
 Lesser fuel efficiency

Opportunities
Products are cheaper than Honda
Growing demand in the market
Innovative products
Banks are willing to give motorcycle credits

Threats
Increasing number of players in the market
Raising raw material costs
Lower reselling value than Honda

segment
• Middle-
class
people
who want
a bike that
is stylish
and gives a
good
mileage
Targetgroup
• Middle
class youth
from the
age
bracket of
25-35
positioning
• A
motorcycle
which will
be close to
your heart
STPANALYSIS

Under the UPA rule most of the business from across all
industries try and win over as much political support.
The core competitor’s viz. Yamaha and Honda have been
coming up with new higher models while the Bajaj industry
has been upgrading its bikes model by only varying the cc
engine.
POLITICAL

As education level in the country increases, every customer
keeps a basic knowledge about the standard technology
required
The public mentality that a two-wheeler is just for day-to-
day commuting is changing and people are more and more
moving towards premium bikes.
ECONOMICAL

High per capita income results in higher disposable income
with the buyers thereby making them less price sensitive.
Tightening of the interest rates by the RBI
SOCIAL

Bikes with higher engine capacities have done
commendably well on the Indian roads.
Bike styling and fuel efficiency has also seen major
developments.
The new technologies including the mono shockers, back
and front disc brakes, the magnum wheels, DiASil Cylinder
etc. are some things that many companies are looking
forward to.
TECHNOLOGICAL

Television
Hoarding
Internet
Radio
Magazine
Advertising process

Bajaj Auto has emerged as a leading manufacturer and
exporter in the two wheeler industry segment. An old
established company, it enjoys a traditional goodwill in
market. With Bajaj bikes having a large fan following
both in Indian as well as overseas markets, the efforts
of Bajaj have always been towards launching new
range of Bikes as per the changing tastes of the
customers.
START

Punch line
Present Punch line
(DISTINCTLY AHEAD)
Earlier Punch line
(HAMARA BAJAJ)

History
It was founded by Jamnalal Baja in Rajasthan in 1930.
Bajaj Auto came into existence on 29 November 1945 as
M/s Bachraj Trading Corporation Private Limited. It started
off by selling imported two- and three-wheelers in India. In
1959, it obtained a licence from the Government of India to
manufacture two-wheelers and three-wheelers and it
became a public limited company in 1960. In 1970, it rolled
out its 100,000th vehicle. In 1977, it sold 100,000 vehicles
in a financial year. In 1985, it started producing at Waluj
near Aurangabad. It was popularly known by its scooter
manufacturing i.e. Bajaj Chetak.

Changes in Companies Brands
Earlier Brands Present Brands

The reason for this change as told by the company officials
was to keep pace with the new technologies in the fast
moving world. Even though it had changed its punch line,
it didn’t have much effect on its brand image.
Reasons behind these changes

Service location
Bajaj Auto is the second-largest manufacturer of
motorcycles in India.
Therefore, it has its service location all over India.

Bajaj Auto is the flagship of the Bajaj group of companies. The group
comprises of 34 companies and was founded in the year 1926.
The companies in the group are:
 Bajaj Auto Ltd.
 Bajaj Holdings & Investment Ltd.
 Bajaj Finserv Ltd.
 Bajaj Allianz General Insurance Company Ltd.
 Bajaj Allianz Life Insurance Co. Ltd
 Bajaj Financial Solutions Ltd.
 Bajaj Auto Finance Ltd.
 Bajaj Allianz Financial Distributors Ltd.
 Bajaj Auto Holdings Ltd.
 P T Bajaj Auto Indonesia (PTBAI)
 Bajaj Auto International Holdings BV
 Bajaj Electricals Ltd.
 Hind Lamps Ltd.
 Bajaj Ventures Ltd.
GROUP OF COMPANIES

 Mukand Ltd.
 Mukand Engineers Ltd.
 Mukand International Ltd.
 Bajaj Sevashram Pvt. Ltd.
 Jamnalal Sons Pvt. Ltd.
 Rahul Securities Pvt Ltd
 Shekhar Holdings Pvt Ltd
 Madhur Securities Pvt Ltd
 Niraj Holdings Pvt Ltd
 Shishir Holdings Pvt Ltd
 Kamalnayan Investments &
Trading Pvt Ltd
 Sanraj Nayan Investments Pvt.
Ltd.
 Hercules Hoists Ltd.
 Hind Musafir Agency Pvt. Ltd.
 Bajaj International Pvt. Ltd.
 Bachhraj Factories Pvt. Ltd.
 Baroda Industries Pvt. Ltd.
 Jeevan Ltd.
 Bachhraj & Co Pvt Ltd
 The Hindustan Housing Co. Ltd.
 Hospet Steels Ltd
Cont.……

company PROFILE
It is based in Mumbai,Pune, with plants in Chakan (Pune),
Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The
oldest plant at Akurdi (Pune) now houses the R&D centre
‘Ahead’.

branches (WORLD WIDE)
Bajaj is present over 50 countries all over globe.
Bajaj dominates markets of South Asia, Latin America and
Africa.
Bajaj Auto is greatly known for its two- wheeler and three-
wheeler vehicles.

Bajaj Auto's has in all three plants, two at Waluj and
Chakan in Maharashtra and one plant at Pant Nagar in
Uttranchal, western India.
Plants

Bajaj Auto plants are located at:
Bajaj Nagar, Waluj, Aurangabad 431 136
MIDC, Plot No A1, Mahalunge Village, Chakan 410 501
Dist. Pune
Plot No. 2, Sector 10 Phase -II - E, Pant Nagar, Sidcul,
Rudrapur Dist. Udhamsingh Nagar Uttranchal
Plant Locations

Two Wheeler
76%
Passenger
Vehicle
16%
Commercial
Vehicle
4%
Three Wheeler
4%
CUSTOMER SEGMENTATION

Product Portfolio
Two
• Bajaj Discover
• XCD
Wheeler
• Bajaj Pulsar
• Bajaj Avenger
125 cc
• Ninja
• KTM

Bajaj Discover
Cost on road: 51,720/- (125cc) – 56,540/- (150cc)
DTS-i engine
5 speed gear-box for better mileage.
Anti vibration body frame for bad roads.
Models:
Discover 135 cc
Discover 150 cc

Bajaj XCD
Cost on road: 40,000* - 43,000*
DTS-si engine
5 speed gear-box
Digital speedometer
Electric start
Models:
XCD 135cc

Bajaj Pulsar
Price Range: 60,000 – 85,000
DTS-i engine
Long handle bars
Tank-set fuel gauge
Models:
Pulsar 135 LS
Pulsar 150 DTS-i
Pulsar 180 DTS-i
Pulsar 220 DTS-i
Pulsar 200 NS

Bajaj Avenger
Cruiser style motorcycles.
Price Range: starts at Rs 75,502 and onwards.
Dts-i Engine
Long Handle bars
Tank-set fuel gauge
Long slung body
Models:
Avenger 180
Avenger 200
Avenger 220

Collaboration of the Company
Two bike companies has joined venture with Bajaj
Auto in India for production and distribution of their
bikes. They are:
KTM
Kawasaki

Product Demand in Market
HERO
BAJAJ
HONDA
TVS
YAMAHA
SUZUKI
MAHINDRA
40%
20%
20%
12%
4%
3% 1%

Advertising process
Bajaj is always known for its outstanding ads over the period of time.
Since its inception, Bajaj has come out with variety of ads and were
always successful in their advertisements.
Bajaj is always known for its ads without well-known brand
ambassadors which is again a plus point to its cart as it saves a
huge cost in terms of brand ambassadors unlike Hero Honda and
TVS.
Prior, Bajaj used to convey the feeling of ‘Indianans’ in its ads. With
a punch line ‘Hamara Bajaj’ Bajaj drove into everybody’s hearts and
the title song of ‘Naye Bharat Ki Naye Tasveer’ added a great value to
its mobikes and scooters.
They showed each product they had with a feeling of Indianans. Ads
revealing Indian culture had a great effect on Indians and Bajaj was
successful in most of its ads.

STPSegment
• Middle-
class
people
who
want a
bike that
is stylish
and gives
a good
mileage
TargetGroup
• Middle
class
youth
from the
age
bracket
of 25-35
Positioning
• Two-
wheelers
for every
Indian

Strength
1. Excellent brand presence and marketing in India
2. Extensive research and development focus and highly
experienced player in the motorcycle segment
3. Widespread distribution network across India
4. Wide product range in terms of price, quality and categories
5. Featured in the Forbes Global brands list

Weakness
1.Not a global brand despite high volume production
2.Lack of performance bikes like major international brands and
sports bikes & cruisers

Opportunity
1. Bajaj Auto says its $2,500 car, which it is building with Renault
and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre
2. Cheaper variants for tapping more in the rural segment
3. Premium sports bikes for urban areas
4. Constant growth in the two-wheeler segment

Threats
1. Cheaper imports from countries like China
2. Entry of international brands
3.Other motorcycle players have a strong brand presence

Supply system of the company
The company has a network of 498 dealers and over 1,500 authorised
service enters and 162 exclusive three-wheeler dealers spread across
the country. Around 1,400rural outlets have been created in towns with
populations of 25,000 and below.

BALANCE SHEET OF BAJAJ
Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
12 mths 12 mths 12 mths 12 mths 12 mths
Sources Of Funds
Total Share Capital 289.37 289.37 289.37 144.68 144.68
Equity Share Capital 289.37 289.37 289.37 144.68 144.68
Share Application Money 0.00 0.00 0.00 0.00 0.00
Preference Share Capital 0.00 0.00 0.00 0.00 0.00
Reserves 7,612.58 5,751.70 4,620.85 2,783.66 1,725.01
Revaluation Reserves 0.00 0.00 0.00 0.00 0.00
Net worth 7,901.95 6,041.07 4,910.22 2,928.34 1,869.69
Secured Loans 0.00 0.00 23.53 12.98 0.00
Unsecured Loans 71.27 97.48 301.62 1,325.60 1,570.00
Total Debt 71.27 97.48 325.15 1,338.58 1,570.00
Total Liabilities 7,973.22 6,138.55 5,235.37 4,266.92 3,439.69

Stock market
BSE-1823.30
previous close-1846.15
open price-1858.00
NSE-1820.90
previous close-1844.65
open price-1861.00
FACE VALUE-10
P/E RATIO-16.24
HIGH PRICE-1868
LOW PRICE-1823
MARKET CAPITALISATION-52,760.29cr

CSR activities
Bajaj Group is involved in a variety of welfare activities,
which are carried out with the support of its companies
and trusts. The social and welfare objectives of the Bajaj
Group are being fulfilled through the many Trusts and
Foundations it has established. Spending up to Rs. 100
million (US$ 2.15 million) every year.
Shiksha Mandal Wardha
Kamalnayan Bajaj School
Janaki Devi Bajaj Institute of Management Studies
Jamnalal Bajaj Institute of Management Studies

Category Awarded To Award Details
Corporate
Bajaj Auto Forbes - Bajaj Auto ranks 96th in top
100 Wolds Most Innovative Companies
2014
Bajaj Auto BrandZ - Bajaj Auto ranks 5th in top
50 most valuable Indian brands 2014
Individual
- Employee
Uttam
Ramchandra
Asabe
The Government of India - The Prime
Minister Shram Awards 2013
AWARD OF THE COMPANY

Hero or Hero MotoCorp Ltd. is the world's largest manufacturer of
two-wheelers. The bikes offered by us are highly fuel efficient and
considered as family bikes. These bikes are equipped with host of
advanced features and are highly reckoned for their elegant design
and high performance. The Hero bikes offered by us includes Hero
Karizma ZMR, Hero CD Deluxe, Hero Splendor NXG, Hero Passion
Plus, Hero Super Splendor, Hero CD Dawn, Hero Hunk and Hero
CBZ XtremeHero Karizma ZMR, Hero CD Deluxe, Hero Splendor
NXG, Hero Passion Plus, Hero Super Splendor, Hero CD Dawn,
Hero Hunk and Hero CBZ Xtreme.
START

Punch line
‘HUM MAIN HAI HERO’
LOGO

History of the company
"Hero" is the brand name used by the Manual brothers for their
flagship company, Hero Cycles Ltd.
A joint venture between the Hero Group and Honda Motor Company
was established in 1984 as the Hero Honda Motors Limited at
Dharuhera, India.
Manual family and Honda group both owned 26% stake in the
Company.
During the 1980s, the company introduced motorcycles that were
popular in India for their fuel economy and low cost.
In 2001, the company became the largest two-wheeler manufacturing
company in India and globally.[
It maintains global industry leadership till date.
The technology in the bikes of Hero Motorcop (earlier Hero Honda) for
almost 26 years (1984–2010) has come from the Japanese counterpart
Honda.

Company profile and
headquarter
Type: Public company
Treaded as: BSE -500182
NSE-HEROMOTOCO
Industry: Automotive
Predecessor: Hero Honda Motors Ltd.
Founded: 19 January 1982
Headquarters: New Delhi India
Area served: India, Sri Lanka, Nepal
Key People: Dr. Brijmohan Lall Munjal
(chairman)
Pawan Munjal (MD&CEO)

Products: Motorcycles, Scooters
Revenue: 241.66 billion (US$3.8 billion)
(2013)
Operating income: 33.22 billion
(US$520 million) (2013)
Net Income: 21.18 billion (US$330
million) (2013)
Total assets: 53.08 billion (US$830
million) (2013)
Number of Employees: 5,842
Parent: Hero Group
Subsidiaries: Erik Buell Racing (49.2%)
Website: www.heromotocorp.com

VISION
The story of Hero Honda began with a simple vision - the
vision of a mobile and an empowered India, powered by its
two wheelers. Hero Moto Corp Ltd., company's new identity,
reflects its commitment towards providing world class
mobility solutions with renewed focus on expanding
company's footprint in the global arena.

MISSION
Hero Moto Corp’s mission is to become a global enterprise
fulfilling its customers' needs and aspirations for mobility,
setting benchmarks in technology, styling and quality so
that it converts its customers into its brand advocates.
The company will provide an engaging environment for its
people to perform to their true potential. It will continue its
focus on value creation and enduring relationships with its
partners.

STRATEGY
Hero Moto Corp’s key strategies are to build a robust
product portfolio across categories, explore growth
opportunities globally, continuously improve its operational
efficiency, aggressively expand its reach to customers,
continue to invest in brand building activities and ensure
customer and shareholder delight.

MANUFACTURING
Hero Moto Corp two wheelers are manufactured across 4
globally benchmarked manufacturing facilities. Two of
these are based at Gurgaon and Dharuhera which are
located in the state of Haryana in northern India. The third
and the latest manufacturing plant is based at Haridwar, in
the hill state of Uttrakhand.

DISTRIBUTION
The Company's growth in the two wheeler market in India
is the result of an intrinsic ability to increase reach in new
geographies and growth markets. Hero Moto Corp’s
extensive sales and service network now spans over to 6000
customer touch points. These comprise a mix of authorized
dealerships, service & spare parts outlets, and dealer-
appointed outlets across the country.

Excellence in quality is the core value of Hero Moto Corp
philosophy. The company committed at all levels to achieve
high quality in whatever they do, particularly in our
products and services which will meet and exceed
customer's growing aspirations through:
 Innovation in products, processes and services..
 Continuous improvement in our total quality
management systems.
 Teamwork and responsibility.
QUALITY POLICY

We believe that safe work practices lead to better business
performance, motivated workforce and higher productivity.
We shall create a safety culture in the organization by:
Integrating safety and health matters in all our activities.
Promoting safety and health awareness amongst employees, suppliers
and contractors.
Continuous improvements in safety performance through precautions
be sides participation and training of employees.
Ensuring compliance with all applicable legislative requirements.
Empowering employees to ensure safety in their respective work places.
SAFETY POLICY

products OFFER BY THE COMPANY
Karishma zmr
Engine Type
Air cooled, 4- stroke single cylinder OHC, Fuel Injection,
Oil Cooler
Displacement
223 cc
xStream sports
Engine Type
Air cooled, 4 - stroke single cylinder OHC
Displacement
149.2 cc
HUNK
Engine Type
Air cooled, 4 - stroke single
cylinder
Displacement
149.2 cc

brands
The new Hero is rising and is poised to shine on the global
arena. Company's new identity "Hero MotorCorp Ltd." is
truly reflective of its vision to strengthen focus on mobility
and technology and creating global footprint.
Building and promoting new brand identity will be central
to all its initiatives, utilizing every opportunity and
leveraging its strong presence across sports, entertainment
and ground-level activation.

Upper, Middle-class people who want a bike that is stylish
and gives a good mileage and all age group people now
days bike become common for all section people . So now
they target the age group like students , young age
people…and for varies costumer's they have different kind
of bikes …

Advertising process
 Hooding
 TV and media
 New paper ads and magazines
 Sponsorships in sports and games
 camping

Product demand in the market
70% of people use hero bikes for their official perpose , family , and
business . And 55% of the people use hero bikes for their family itself.

The company has sold over 47 million 2-wheelers since its inception in
1984 till March 2013. It sold 6.07 million 2-wheelers in 2012, out of
which 5.5 million were motorcycles. Hero Moto corp sells more two
wheelers than the second, third and fourth placed two-wheeler
companies put together. Its most popular bike Hero Honda Splendor
sells more than one million units per year.
In 2013, Hero Motor Corp registered best ever calendar year
performance of more than 6.1 million unit sales. By selling 6.25 lakh
units in the month of October, it became the first-ever manufacturer to
cross landmark 6 lakh unit sales in a month. In the last quarter of the
year or say in the festive season, the company sold more than 1.6
million units, while in non festive time in April–May 2013, it managed
to sell out quite good numbers of units- 1.1 million.
PERFORMANCE OF THE
COMPANY

As on 31 March 2013, the company had 5,832 employees,
out of which 66 were women (1.1%). It also had approx.
13,800 temporary employees on that date. The company
had an attrition rate of 5.1% in the FY 2012-13.The
company spent INR 8.21 billion on employee benefits
during the FY 2012-13.

The Brand Trust Report published by Trust Research
Advisory has ranked Hero Honda in the 7th position among
the most trusted brands in India.
It received the 'Best value for Money Bike Maker' and 'Best
Advertising' in Two Wheelers Category at the Auto India
Best Brand Awards 2012.
AWARDS

BALANCE SHEET OF HERO
Mar '13 Mar '12 Mar '11 Mar '10 Mar '09
12 mths 12 mths 12 mths 12 mths 12 mths
Sources Of Funds
Total Share Capital 39.94 39.94 39.94 39.94 39.94
Equity Share Capital 39.94 39.94 39.94 39.94 39.94
Share Application Money 0.00 0.00 0.00 0.00 0.00
Preference Share Capital 0.00 0.00 0.00 0.00 0.00
Reserves 4,966.30 4,249.89 2,916.12 3,425.08 3,760.81
Revaluation Reserves 0.00 0.00 0.00 0.00 0.00
Networth 5,006.24 4,289.83 2,956.06 3,465.02 3,800.75
Secured Loans 302.16 994.85 1,458.45 0.00 0.00
Unsecured Loans 0.00 0.00 32.71 66.03 78.49
Total Debt 302.16 994.85 1,491.16 66.03 78.49
Total Liabilities 5,308.40 5,284.68 4,447.22 3,531.05 3,879.24

Stock market
BSE-1947.05
Open price-1981.00
NSE-1944.25
open price-1995.00
FACE VALUE-2
P/E RATIO-18.26
HIGH PRICE-1999.85
LOW PRICE-1945.50
MARKET CAPTIALISATION-38,880.15cr

profit and loss of last five years

CSR activities of the company
At the Hero Group, corporate social responsibility (CSR)
has been the cornerstone of success right from inception
in the year 1956.
We at Hero Corporate have defined a set of core values for
ourselves - Care, Innovation and Trust - to guide us in all
we do. Our motto to care extends to our partners,
stakeholders, employees and their families, communities
and even the environment. That's why, we coined the
phrase, "We care " in some of our corporate campaigns.

Hr policy of the company
 Integrity environmental attributes and cleaner production in all our
business processes and practices with specific consideration to
substitution of hazardous chemicals and strengthening the greening
of supply chain.
 Continue product innovations to improve environmental
compatibility.
 Comply with all applicable environmental legislation and also
controlling our environmental discharges through the principles of
"alar" (as low as reasonably achievable).
 Institutionalize resource conservation in the areas of oil, water,
electrical energy, paints and chemicals.
 Enhance environmental awareness of our employees and dealers /
vendors, while promoting their involvement in ensuring sound
environmental management.

ABOUT HERO RACING BIKES
Hero Motor cop set the race track on fire with their maiden foray into
one of the most exciting race circuits for superbikes by partnering with
Erik Buell Racing (EBR) USA.
With this partnership Hero now enters into the exciting racing arena by
sponsoring two teams: Team Hero & Amsoil Hero at the WSBK & AMA
Pro Racing Superbike Championship. Team Hero is lead by 2 highly
accomplished riders Larry Pegram & Niccolò Canepa riding EBR 1190
RX. Hero Motor Cop ventured Indian Racing platform in 2014 igniting
tracks at the MRF Supercross Championship. The team consisted of 5
young and extremely talented riders racing with Hero Impulse. The
team won in total 3 championship titles in their initial foray into 2014
MRF Supercross Championship.

Key policy
A company that believes in maintaining ecological standards along with
business standards.
"We must do something for the community from whose land we generate our
wealth.”
- Chairman Dr. Brijmohan Lall Munjal.
At Hero Motor Corp, the goal isn't limited to business but encompasses the
broader spectrum of serving humanity through social initiatives. Hero Motor
Corp takes a stand as a socially responsible enterprise respectful of
its environment.
Hero Motor Corp has been strongly devoted not only to environmental
conservation programs but also expresses the increasingly inseparable balance
between economic concerns, environmental and social issues faced by
business. A business must not grow at the expense of mankind but must serve
humankind at large.

FUTURE PLAN OF HERO
END
Over last 30 years of diligence and customer focus, Hero Motor Corp
has created more than 50 million heroes and a place in every
customer's heart. Being the 'World No. 1' Two Wheeler Company for
more than a decade is just a good beginning. As an International Brand
Hero Motor Corp targets to reach out to 50 new global markets and
touch a cumulative sales of 100 million by 2020.
With such great history of success and a golden vision, this is a great
time to be at Hero! We believe 'People do not just get jobs at Hero, they
build their careers with Hero.

Conclusion
In conclusion we can say that there are great
opportunities and possibilities in the automobile sector.
But hike in the fuel price is influencing the market of
this industry. There is a need of a very liberal policy for
the fuel prices and requires a great good deal with fuel
supplying countries. Though the performance of the
industry is better instead of high and unfavourable fuel
policy.

Bibliography
 www.honda2wheelersindia.com
 www.heromotocorp.com
 www.bajajauto.com
 http://www.bajajauto.com

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