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"Pimp Up Your Stuff!": How To Exploit The Social Web

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Using social web services like blogs, wikis, social networks and video sharing sites can help maximize access to an organization's resources, ideas and brand. These services allow engagement with potential audiences and monitoring how the organization is discussed online. An example is given of the Brooklyn Museum which uses services like blogs, Facebook, Flickr and YouTube very effectively. It is concluded that ignoring the potential of social media risks losing out to peers, and using these services can support an organization's mission.

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Using the Social Web to Maximise Access to your Resources: “Pimp Up Your Stuff!”: How To Exploit The Social Web Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Resources bookmarked using ‘ sca-seo-2009 ' tag http://www.ukoln.ac.uk/web-focus/events/workshops/sca-seo-20090629/ Email: [email_address] Twitter: http://twitter.com/briankelly/ Blog: http://ukwebfocus.wordpress.com/
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],Web2MemeMap, Tim O’Reilly, 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0
What Does Google Find? ,[object Object],[object Object],Wikis ,[object Object]
Exploiting Wikipedia (1) ,[object Object],[object Object],Wikis
Exploiting Wikipedia (2) ,[object Object],[object Object],Conclusions : Doing nothing may not be an option! And would you allow inaccurate information to be published in a popular print publications? Looking at the page history we can see when it was created and by whom. The original page may have been embarrassing. How long might this page have been promoting your museum?
Exploiting Wikipedia (3) ,[object Object],[object Object],[object Object],[object Object],Wikis Note: This is now fixed
Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs Jo Alcock (librarian at Wolverhampton University) has a blog which allows her to engage with her users on library developments and solicit feedback
Why I Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs
The Paper In The Repository ,[object Object]
Best Practices For Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From A Distance Blog ,[object Object],[object Object],[object Object],[object Object],Blogs
Reading, Even If Not Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs Some minor criticisms from Stephen Downes, a well-read Canadian e=learning guru A speedy reply, and a positive response
What Can Twitter Offer? Twitter
What Can Twitter Offer? Twitter Promoting blog post about possible event. Brief - designed for retweeting (RT) Should you add “Please RT”?
What Can Twitter Offer? Twitter “ OMG they’re criticising us – and this is being retweeted to new groups! ” Note you don’t have to respond (but you may address issues raised)
Quick Surveys ,[object Object],[object Object]
Twitter – Delivering a Service ,[object Object]
Twitter Writing Style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – Some Evidence ,[object Object],[object Object],[object Object],[object Object],Twitter “ I haven’t got the time to use Twitter. And it can’t justify the ROI ” Really?
Twitter – Further Evidence ,[object Object],Twitter As the top post has been tweeted, possibly the visits are from a Twitter client (rather than the Twitter Web site)
“ The Power Of Passed Links” ,[object Object],[object Object],[object Object],[object Object]
Slides To Engage Users ,[object Object],[object Object],[object Object],[object Object],[object Object],Slides The PowerPoint file is a live resource which can be easily accessed, discussed and provide links to relevant resources during a talk and subsequently.
Slideshare To Promote Ideas ,[object Object],[object Object],[object Object],[object Object],Slideshare
What About Video? ,[object Object],Google Video might have been an obvious place to store videos – but it is how being deprecated
YouTube ,[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],Student-published videos may appeal to potential students – but the approaches (drunkenness, copyrighted sound clips, etc.) won’t be used officially
Your Institutional Video ,[object Object],[object Object],“ Given that YouTube is by far the most popular video website, you should be publishing videos there (even if you are a B2B company like HubSpot ”
What About Facebook? (1) ,[object Object]
What About Facebook? (2) ,[object Object],[object Object],[object Object],[object Object],Social Networks Note vanity URLs made available on 12 June 2009 – if you have > 1,000 fans. Did you miss out?
Risks of Doing Nothing ,[object Object],[object Object],[object Object],[object Object]
Brooklyn Museum Case Study ,[object Object]
Brooklyn Museum Case Study
Brooklyn Museum Case Study ,[object Object]
Brooklyn Museum Case Study ,[object Object]
Brooklyn Museum Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],See “ Building an On-line Community at the Brooklyn Museum: A Timeline ”, MW 2007 and “ Where Do We Go From Here? Continuing with Web 2.0 at the Brooklyn Museum ”, MW 2008
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
"Pimp Up Your Stuff!": How To Exploit The Social Web

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"Pimp Up Your Stuff!": How To Exploit The Social Web

  • 1. Using the Social Web to Maximise Access to your Resources: “Pimp Up Your Stuff!”: How To Exploit The Social Web Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Resources bookmarked using ‘ sca-seo-2009 ' tag http://www.ukoln.ac.uk/web-focus/events/workshops/sca-seo-20090629/ Email: [email_address] Twitter: http://twitter.com/briankelly/ Blog: http://ukwebfocus.wordpress.com/
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  • 14. What Can Twitter Offer? Twitter
  • 15. What Can Twitter Offer? Twitter Promoting blog post about possible event. Brief - designed for retweeting (RT) Should you add “Please RT”?
  • 16. What Can Twitter Offer? Twitter “ OMG they’re criticising us – and this is being retweeted to new groups! ” Note you don’t have to respond (but you may address issues raised)
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