Empowering Users and Institutions: A Risks and Opportunities Framework for Exploiting the Social Web

Empowering Users and Institutions: A Risks and Opportunities Framework for Exploiting the Social Web Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, Twitter, blogs, etc. is permitted providing distractions to others is minimised. Resources bookmarked: ‘ cultural-heritage-online-2009 ' tag http://www.ukoln.ac.uk/cultural-heritage/events/cultural-heritage-online-2009/ Email: [email_address] Twitter: http://twitter.com/briankelly/ Blog: http://ukwebfocus.wordpress.com/

About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction

Brighton On The Pull ,[object Object]

National Library Example (1) ,[object Object],[object Object],[object Object],Example of use of Web 2.0 services embedded within a Welsh Assembly Government funded project

National Library Example (2) ,[object Object],[object Object],Examples from guest blog post by Paul Bevan on UK Web Focus blog / Bridging Worlds 2008 paper, National Library of Singapore http://www.youtube.com/watch?v=ykCAxSqziFY

National Library Example (3) ,[object Object],[object Object],[object Object],http://www.flickr.com/groups/cymru-wales/

Web 2.0 ,[object Object],[object Object],Web2MemeMap, Tim O’Reilly, 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s About The Individual! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Use the Social Web? http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/

The 1 – 9 – 90 Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Remember that Social Web services improve as the numbers of users increase

A Question ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Being Realistic ,[object Object],[object Object],[object Object],[object Object]

The Pilot was a Success … ,[object Object],[object Object],[object Object],[object Object],[object Object]

Managed External Services ,[object Object],Cloud computing - Hope or Hype? , From A Distance blog, 4 Nov 2009, Chris Sexton Discussions about managed cloud services now mainstream

Unmanaged External Services ,[object Object]

Use of Cloud Services ,[object Object],[object Object],[object Object],[object Object],Policies

[object Object],Lightweight Policies Mosman Council provides an example of a lightweight policy for Twitter Policies

Risks and IWMW 2006 ,[object Object],Risk Management

Copyright Risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note this is a device aimed at providing a new way of looking at copyright issues

Legal Risks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reducing the Legal Risks ,[object Object],[object Object],[object Object],Example from JORUM Procedures to Deal with Queries, Alerts and Complaints

Towards a Framework ,[object Object],Intended Purpose Benefits Risks Missed Opps. Costs Risk MInimisation Evidence Biases Subjective factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using The Framework ,[object Object],Intended Purpose Benefits Risks Missed Opps. Costs Risk MInimisation Evidence Workflow Marketing, community Community support Rapid feedback Org. brand Policies Low? Twitter for individuals Organisational Fb Page Marketing events,… Large audiences Ownership, privacy, lock-in, effort Marketing opportunities Low?

Conclusions The future is exciting - but organisations will need to address the challenges. Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip

Empowering Users and Institutions: A Risks and Opportunities Framework for Exploiting the Social Web

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Empowering Users and Institutions: A Risks and Opportunities Framework for Exploiting the Social Web