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TOGETHER,
WE CAN
CHANGE
THE WORLD
The Power of
Public Sociology
Lisa Wade, PhD
Sociological Images
t: lisawade
f: lisawadephd
i: lisawadephd
TOGETHER,
WE CAN
CHANGE
THE WORLD
The power of
public sociology
Sociology is “in many ways… a terrible lesson; in
many ways a magnificent one.”
- C. Wright Mills
Sociological Images encourages people to exercise and
develop their sociological imaginations with
discussions of compelling visuals that span the breadth
of sociological inquiry.
Mission
Reach
 SocImages: 4,771,031 visits in 2014
 TSP: 20,822th most popular website in the U.S.
out of ~1 billion active websites
Post Secret 20,100
Color Lines 19,286
Ms. Magazine 20,168
Cute Overload 15,745
Freakonomics 17,261
Reach
Reach
Reach
Reach
Organic searches:
Reach
blurred lines (rape) 3,364 aspic
275
porn (various) 2,261 tough guise 2
275
ice cream truck song 983 framing child
deviance 243
wate on 584 Down Syndrome life
marginalization 523 …expectancy
237
(history of) high heels 517 straight pride
Halloween 234
Reach
Direct links:
Reach
huffington post 53,229 pacific standard 7,664
feedly 35,727 wonderzine 7,321
bitch 12,186 skepchick 5,958
cracked 12,026 slate 5,217
TV tropes 9,450 already pretty
4,673
NPR 9,178 GQ 4,453
jezebel 9,110 insider higher ed
3,910
feministing 8,690 business insider 3,524
buzzfeed 8,346 cosmopolitan 3,333
Reach
Social media:
Reach
facebook 1,436,533 quora
952
twitter 106,372 weebly
927
reddit 70,223 netvibes 413
pinterest 65,126 linkedin 403
tumblr 53,699 vkontakte 395
stumbleupon 51,936 stack exchange
301
digg 20,531 yahoo answers
295
Reach
 Pinterest: 15,000+ followers, 597 visits/day
 Twitter: 23,000+ followers, 71 tweets/post
 Tumblr: 24,000+ followers, 1,083 notes/post
 Facebook: 78,000+ followers, 296 likes/post
138 shares/post
27,219 views/post
Reach
…
Reach
How to get started
 Inquire with existing sites…
 …and also have your own
 Open social media accounts
Tips!
Reach
How to do a good job
 Keep it sociological
 Be timely
 Keep it short
 Expect to be bad at it for a while
 Develop a voice
Tips!
Reach
Things to keep in mind
 Being wrong in public is best!
Tips!
Reach
Things to keep in mind
 Being wrong in public is best!
 Being visible comes with a cost
Tips!
Just a tipoff, to let you filthy feminazi CUNTS know that we are exposing
you, you fucking pieces of shit... see [some guy’s] piece in [redacted], a
leading men's rights magazine site, and boy does it expose you and your
fucking feminazi cunt blog for what you are.... nothing but awful screaming
feminazi harpy cunts who need to suck a dick and calm down... you evil
twats...
Aside from this tipoff, all I will say to such feminazi CUNTS like you is,
suck my fucking dick you awful feminazi cunts. FUCK I HATE YOU, AND
EVERYTHING YOU STAND FOR!!!!! DOWN WITH FEMINAZI
COCKSUCKING CUNTS WHO I HOPE GET BREAST CANCER.
Eat shit.
Reach
Things to keep in mind
 Being wrong in public is best!
 Being visible comes with a cost
 But sociology matters
Tips!
TOGETHER,
WE CAN
CHANGE
THE WORLD
Conclusion
Lisa Wade, PhD
Sociological Images
t: lisawade
f: lisawadephd
i: lisawadephd
TOGETHER,
WE CAN
CHANGE
THE WORLD
Questions
Lisa Wade, PhD
Sociological Images
t: lisawade
f: lisawadephd
i: lisawadephd

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The power of public sociology

  • 1. TOGETHER, WE CAN CHANGE THE WORLD The Power of Public Sociology Lisa Wade, PhD Sociological Images t: lisawade f: lisawadephd i: lisawadephd
  • 2. TOGETHER, WE CAN CHANGE THE WORLD The power of public sociology
  • 3. Sociology is “in many ways… a terrible lesson; in many ways a magnificent one.” - C. Wright Mills
  • 4.
  • 5. Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry. Mission
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Reach  SocImages: 4,771,031 visits in 2014  TSP: 20,822th most popular website in the U.S. out of ~1 billion active websites Post Secret 20,100 Color Lines 19,286 Ms. Magazine 20,168 Cute Overload 15,745 Freakonomics 17,261 Reach
  • 21. Reach Organic searches: Reach blurred lines (rape) 3,364 aspic 275 porn (various) 2,261 tough guise 2 275 ice cream truck song 983 framing child deviance 243 wate on 584 Down Syndrome life marginalization 523 …expectancy 237 (history of) high heels 517 straight pride Halloween 234
  • 22. Reach Direct links: Reach huffington post 53,229 pacific standard 7,664 feedly 35,727 wonderzine 7,321 bitch 12,186 skepchick 5,958 cracked 12,026 slate 5,217 TV tropes 9,450 already pretty 4,673 NPR 9,178 GQ 4,453 jezebel 9,110 insider higher ed 3,910 feministing 8,690 business insider 3,524 buzzfeed 8,346 cosmopolitan 3,333
  • 23. Reach Social media: Reach facebook 1,436,533 quora 952 twitter 106,372 weebly 927 reddit 70,223 netvibes 413 pinterest 65,126 linkedin 403 tumblr 53,699 vkontakte 395 stumbleupon 51,936 stack exchange 301 digg 20,531 yahoo answers 295
  • 24. Reach  Pinterest: 15,000+ followers, 597 visits/day  Twitter: 23,000+ followers, 71 tweets/post  Tumblr: 24,000+ followers, 1,083 notes/post  Facebook: 78,000+ followers, 296 likes/post 138 shares/post 27,219 views/post Reach
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Reach How to get started  Inquire with existing sites…  …and also have your own  Open social media accounts Tips!
  • 39. Reach How to do a good job  Keep it sociological  Be timely  Keep it short  Expect to be bad at it for a while  Develop a voice Tips!
  • 40. Reach Things to keep in mind  Being wrong in public is best! Tips!
  • 41.
  • 42.
  • 43. Reach Things to keep in mind  Being wrong in public is best!  Being visible comes with a cost Tips!
  • 44.
  • 45. Just a tipoff, to let you filthy feminazi CUNTS know that we are exposing you, you fucking pieces of shit... see [some guy’s] piece in [redacted], a leading men's rights magazine site, and boy does it expose you and your fucking feminazi cunt blog for what you are.... nothing but awful screaming feminazi harpy cunts who need to suck a dick and calm down... you evil twats... Aside from this tipoff, all I will say to such feminazi CUNTS like you is, suck my fucking dick you awful feminazi cunts. FUCK I HATE YOU, AND EVERYTHING YOU STAND FOR!!!!! DOWN WITH FEMINAZI COCKSUCKING CUNTS WHO I HOPE GET BREAST CANCER. Eat shit.
  • 46. Reach Things to keep in mind  Being wrong in public is best!  Being visible comes with a cost  But sociology matters Tips!
  • 47. TOGETHER, WE CAN CHANGE THE WORLD Conclusion Lisa Wade, PhD Sociological Images t: lisawade f: lisawadephd i: lisawadephd
  • 48. TOGETHER, WE CAN CHANGE THE WORLD Questions Lisa Wade, PhD Sociological Images t: lisawade f: lisawadephd i: lisawadephd