Today the centre of power has shifted from companies to consumers. People look for what you offer and search engines are their personal advisors. But if your website cannot be found by search engines you miss out on all these beneficial opportunities to grow your business.

1. SEO AUDIT
Performance, Gaps, Opportunities!
2014

2. TODAY THE CENTER OF POWER HAS
SHIFTED FROM COMPANIES TO
CONSUMERS.
PEOPLE LOOK FOR WHAT YOU OFFER AND
SEARCH ENGINES ARE THEIR PERSONAL
ADVISORS. BUT IF YOUR WEBSITE CANNOT BE
FOUND BY SEARCH ENGINES YOU MISS OUT
ON ALL THESE BENEFICIAL OPPORTUNITIES TO
GROW YOUR BUSINESS.

3. Search Engine Optimisation (SEO) is a process involved into!
the creation and modification of a website. Its primary goal is!
to make websites easier for search engines to crawl, index!
and serve content in Search Engine Result Pages (SERPs).!
Subsequently, SEO best practices improve content which enhances!
additionally the user experience.!
!
To accomplish this, we need to abide by a certain string!
of rules identified by search engines. In order to do that, it is!
essential to interpret and implement The SEO Loop philosophy.!
!
!
THE SEO LOOP
Before going into any kind of SEO project deployment, it is!
vital to understand the complete process. This will be crucial!
to every effective SEO campaign. To that end, we break the!
process down into 5 steps. The purpose is to establish a logical,!
viable and versatile roadmap.!
!
Significant also to The SEO Loop is that it is inherently iterative.!
The success depends on on-going research!
and analysis, constant improvements and willingness to adapt.!
Hence, every strong SEO project must be perceived as an!
ongoing process in long-term perspective.!

4. 1 2 3
EXAMINE!
!
We inspect your website thoroughly
in order to determine weakness &
opportunity anchor points.!
ANALYZE
We assess in detail all insights to
create a list of recommendations &
tangible actions.!
PRIORITIZE
!
We determine the order of the
recommended actions according to
their relative importance.!
SEO AUDIT

5. DELIVERABLES
We map and assess your current performance and potential through extensive internal and external analysis. Main focus is to
identify high-opportunity areas reflected by highly qualified and relevant traffic to your website.!
!
We deliver the following report from the SEO Audit:!
!
!
!
Performance Scorecard !
!
Assessment of all key elements
from the Areas of Analysis.!
Search Market Potential
!
Analysis of the most viable
keywords – contribution & potential.!
Roadmap
!
Customized short- & long-term !
SEO Roadmap.!
Checklist!
!
Insights & prioritized !
recommendations !
on tangible actions and MVPs*.!
* Most Viable Product – critical questions!

6. PROCESS
In Scope
Out of Scope
IMPLEMENT
CHANGES &
ACTIONS FROM
SEO AUDIT
SCOPE
THE PROJECT
ASSESS
CURRENT
PERFOMANCE &
DETERMINE
WEAKNESSES
ESTABLISH A
ROADMAP &
PRIORITIZE
ACTIONS
MONITOR
& SUSTAIN
via SEO REPORTS
DESCRIBE
INSIGHTS &
RECOMMEND
TANGIBLE
ACTIONS

7. PERFORMANCE FRAMEWORK
SATISFACTION
FACTOR ANALYSIS!
ONSITE ELEMENTS
ASSESSMENT!
CONTENT
ASSESSMENT!
AREAS OF ANALYSIS!
CODE !
REVISION!
KEYWORD
PERFORMANCE!
BACKLINK
PROFILING!
COMPETITIVE
BENCHMARKING!
§ Performance Score!
§ Importance!
§ MVPs*!
PERFORMANCE SCORECARD !
(INSIGHTS & RECOMMENDATIONS)!
• The performance scorecard aims to reveal the
average state of the main areas.!
• It summarizes and addresses the most important key
takeaways.!
• A set of MVPs actions is proposed which allows
immediate improvements of SEO performance.!
* Most Viable Product – critical questions!

8. SATISFACTION FACTOR ANALYSIS!
The Satisfaction Factor Analysis (SFA) section aims to assess the
current traffic performance based on searchers behavior visiting
the website. !
ONSITE ELEMENTS ASSESSMENT
The Onsite Elements Assessment (OEA) section aims to
identify weak onsite spots that can be transformed into
opportunities for competitive advantage.!
CONTENT EVALUATION
The Content Assessment (CA) measures the quality of your
overall content – sentiment, quantity and structure type of
analysis. !
CODE REVISION
The Code Revision (CR) section aims to identify any discrepancies in
the code that might cause poor rankings or UX. The CR also shows how
to improve website's overall technical performance in terms of speed
and semantics.
BACKLINK PROFILING
The Backlink Profiling (BP) aims to outline the authority and relevancy
of the website around the web. Through the process a complete
backlink profile of the website is created on a domain and page level.
COMPETITIVE BENCHMARKING
The Benchmarking process aims to compare the website’s SEO
KPIs with those of the main online competitors*. As a result
deficiency gaps can be identified, assessed and mapped.!
* In the Competitive Benchmarking is included 1 keyword and top 5 competitors.
AREAS OF ANALYSIS
14%
Keyword !
Assessment!
7%
Code!
Revision!
16%
Content!
Assessment!
20%
Onsite Elements!
Assessment!
5%
Satisfaction !
Factor Analysis!
KEYWORDS ASSESSMENT
The Keyword Assessment (KA) aims to determine the Effectiveness
Index and potential of your currently used keywords.
AREAS OF ANALYSIS
62%
38%
External !
Optimization!
(Backlink!
Profiling)!
IMPORTANCE
Internal !
Optimization!

9. QUALITY ASSURANCE GATES ASSESSMENT
PRIORITY!
SCORE!
ADJUSTED WEIGHT!
RANK!
RECOMMENDATIONS!
INSIGHTS!
• Every Area of Analysis consists of quality
assurance gates (QAG) that must be assessed –
question format.!
• Every QAG is appraised and ranked accordingly.!
• Tangible actions for each QAG are
recommended based on data insights.!
!
EXAMPLE!
Area of Analysis, “Onsite Elements Assessment”,
consists of 32 questions (QAGs) assessed and
prioritized by using the presented criteria. !

10. PROJECT TIMELINE & COSTS: 21 HOURS!
Phase I Phase II Phase III
ü Satisfaction Factor
Analysis!
ü Onsite Elements
Assessment!
Kick-off
ü Project & Client
Understanding!
ü Scoping and Alignment!
ü Matching Expectations!
ü Defining the purpose!
ü Keyword & Content
Assessment!
ü Code Revision!
ü Backlink Profiling!
ü SEO Audit Report
Creation & Delivery!
ü Handover!
Kick-off + Phase I
7 hours
Phase II
11 hours
Phase III
3 hours

11. Thhaannkk yyoouu