SlideShare ist ein Scribd-Unternehmen logo
1 von 14
Downloaden Sie, um offline zu lesen
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21061
Small Business
Marketing for
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21062
What Services Does Visibly Media Offer?

Graphic design
– Print marketing
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21063
What Services Does Visibly Media Offer?

Graphic design
– Print marketing
– Logo design
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21064
What Services Does Visibly Media Offer?

Graphic design
– Magazine Ads
– Newspaper Ads
– Branded
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21065
What Services Does Visibly Media Offer?

Graphic design
– Magazine Ads
and layout
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21066
What Services Does Visibly Media Offer?
• Social Media Management
– Ad management
– Posts & engagement
– Consistent frequency
– ROE before ROI
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21067
What Services Does Visibly Media Offer?

Website Design & Management
– Wordpress themes
– Custom designs
– Landing pages
– Software & plugins updated
– Security plugins added
– Optimize pages & images
– Consistent frequency
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21068
What Services Does Visibly Media Offer?

Inbound Marketing strategies
– Article writing (a.k.a. blogging)
– Content marketing, publishing
– Email
– Automation
– ROE before ROI
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21069
What Services Does Visibly Media Offer?

Updated tech knowledge
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210610
What Services Does Visibly Media Offer?

One-on-one consulting

Group presentations
Image courtesy of HubSpot.
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210611
Basic Content Marketing Strategies

Create blog article or landing page

Add appropriate top-of-funnel
offer; adjust down the
funnel appropriately

Add appropriate
info request

Add three
calls-to-action (CTAs)
Infographic courtesy of HubSpot.
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210612
Basic Content Marketing Strategies

Post link to social media channels

Use hashtags if/when appropriate, to appropriate
social media channel(s)

Research hashtags first before using:

GetHashtags.org

Hashtags.org

Social media channels

Google
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210613
Posting Content On Social Media Channels

Editorial calendar

Track posts and offers to social media channels

If buying advertising, track which channel,
post w/offer and progress

Natively on the channel

Social media scheduling software (Hootsuite, Social Ally USA)

Cross-pollinate but space apart by day and time

Repeat post if appropriate to channel (i.e., Twitter)
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210614
Connect with me:
LinkedIn: http://www.linkedin.com/in/lisajraymond/
Twitter: @VisiblyMedia | @LisaRaymondAZ
Facebook: https://www.facebook.com/VisiblyMedia
Email: lisa@visiblymedia.com
Phone: 602.423.2106

Weitere ähnliche Inhalte

Ähnlich wie VM_about-visibly-media-rev2_061519

Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephen King
 

Ähnlich wie VM_about-visibly-media-rev2_061519 (20)

Rebelute Digital Marketing Deck
Rebelute Digital Marketing DeckRebelute Digital Marketing Deck
Rebelute Digital Marketing Deck
 
How to choose the best social media channels for your business.pptx
How to choose the best social media channels for your business.pptxHow to choose the best social media channels for your business.pptx
How to choose the best social media channels for your business.pptx
 
Aylin Global Company Profile-2020
Aylin Global Company Profile-2020Aylin Global Company Profile-2020
Aylin Global Company Profile-2020
 
ABM for Sales: Double Your Deal Size
ABM for Sales: Double Your Deal SizeABM for Sales: Double Your Deal Size
ABM for Sales: Double Your Deal Size
 
THE BENEFITS OF SEO BACKLINKS WITH INTERICS IN-DIGITAL.pptx
THE BENEFITS OF SEO BACKLINKS WITH INTERICS IN-DIGITAL.pptxTHE BENEFITS OF SEO BACKLINKS WITH INTERICS IN-DIGITAL.pptx
THE BENEFITS OF SEO BACKLINKS WITH INTERICS IN-DIGITAL.pptx
 
Lead Generation
Lead GenerationLead Generation
Lead Generation
 
The complete Digital Marketing Tutorial
The complete Digital Marketing Tutorial The complete Digital Marketing Tutorial
The complete Digital Marketing Tutorial
 
PROMINENT DIGITECH SOLUTION & ASSOCIATES.pdf
PROMINENT DIGITECH SOLUTION & ASSOCIATES.pdfPROMINENT DIGITECH SOLUTION & ASSOCIATES.pdf
PROMINENT DIGITECH SOLUTION & ASSOCIATES.pdf
 
EVERGREEN CONTENT:ESSENTIAL ELEMENT OF YOUR DIGITAL MARKETING STRATEGY
EVERGREEN CONTENT:ESSENTIAL ELEMENT OF YOUR DIGITAL MARKETING STRATEGYEVERGREEN CONTENT:ESSENTIAL ELEMENT OF YOUR DIGITAL MARKETING STRATEGY
EVERGREEN CONTENT:ESSENTIAL ELEMENT OF YOUR DIGITAL MARKETING STRATEGY
 
Best Frenemies: Aligning Your Sales & Marketing Strategies for Maximum Results
Best Frenemies: Aligning Your Sales & Marketing Strategies for Maximum ResultsBest Frenemies: Aligning Your Sales & Marketing Strategies for Maximum Results
Best Frenemies: Aligning Your Sales & Marketing Strategies for Maximum Results
 
Building a Comprehensive Marketing Strategy
Building a Comprehensive Marketing StrategyBuilding a Comprehensive Marketing Strategy
Building a Comprehensive Marketing Strategy
 
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)
 
Futuready Media - Corporate Deck
Futuready Media - Corporate DeckFutuready Media - Corporate Deck
Futuready Media - Corporate Deck
 
Marketing-Strategy Nashwa Baaziya.docx
Marketing-Strategy Nashwa Baaziya.docxMarketing-Strategy Nashwa Baaziya.docx
Marketing-Strategy Nashwa Baaziya.docx
 
Barton Goldenberg Digital transformation Keynote
Barton Goldenberg Digital transformation Keynote Barton Goldenberg Digital transformation Keynote
Barton Goldenberg Digital transformation Keynote
 
Digital Marketing to Grow Business
Digital Marketing to Grow BusinessDigital Marketing to Grow Business
Digital Marketing to Grow Business
 
BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIA
BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIABRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIA
BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIA
 
Nomisful Digital Marketing Proposal
Nomisful Digital Marketing ProposalNomisful Digital Marketing Proposal
Nomisful Digital Marketing Proposal
 
LinkedIn Marketing and Advertising by The Adroit
LinkedIn Marketing and Advertising by The AdroitLinkedIn Marketing and Advertising by The Adroit
LinkedIn Marketing and Advertising by The Adroit
 
XIDEAS Communications - PR・Digital・Event・Video
XIDEAS Communications - PR・Digital・Event・VideoXIDEAS Communications - PR・Digital・Event・Video
XIDEAS Communications - PR・Digital・Event・Video
 

Kürzlich hochgeladen

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Kürzlich hochgeladen (20)

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 

VM_about-visibly-media-rev2_061519

  • 1. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21061 Small Business Marketing for
  • 2. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21062 What Services Does Visibly Media Offer?  Graphic design – Print marketing
  • 3. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21063 What Services Does Visibly Media Offer?  Graphic design – Print marketing – Logo design
  • 4. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21064 What Services Does Visibly Media Offer?  Graphic design – Magazine Ads – Newspaper Ads – Branded
  • 5. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21065 What Services Does Visibly Media Offer?  Graphic design – Magazine Ads and layout
  • 6. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21066 What Services Does Visibly Media Offer? • Social Media Management – Ad management – Posts & engagement – Consistent frequency – ROE before ROI
  • 7. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21067 What Services Does Visibly Media Offer?  Website Design & Management – Wordpress themes – Custom designs – Landing pages – Software & plugins updated – Security plugins added – Optimize pages & images – Consistent frequency
  • 8. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21068 What Services Does Visibly Media Offer?  Inbound Marketing strategies – Article writing (a.k.a. blogging) – Content marketing, publishing – Email – Automation – ROE before ROI
  • 9. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21069 What Services Does Visibly Media Offer?  Updated tech knowledge
  • 10. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210610 What Services Does Visibly Media Offer?  One-on-one consulting  Group presentations Image courtesy of HubSpot.
  • 11. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210611 Basic Content Marketing Strategies  Create blog article or landing page  Add appropriate top-of-funnel offer; adjust down the funnel appropriately  Add appropriate info request  Add three calls-to-action (CTAs) Infographic courtesy of HubSpot.
  • 12. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210612 Basic Content Marketing Strategies  Post link to social media channels  Use hashtags if/when appropriate, to appropriate social media channel(s)  Research hashtags first before using:  GetHashtags.org  Hashtags.org  Social media channels  Google
  • 13. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210613 Posting Content On Social Media Channels  Editorial calendar  Track posts and offers to social media channels  If buying advertising, track which channel, post w/offer and progress  Natively on the channel  Social media scheduling software (Hootsuite, Social Ally USA)  Cross-pollinate but space apart by day and time  Repeat post if appropriate to channel (i.e., Twitter)
  • 14. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2019 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210614 Connect with me: LinkedIn: http://www.linkedin.com/in/lisajraymond/ Twitter: @VisiblyMedia | @LisaRaymondAZ Facebook: https://www.facebook.com/VisiblyMedia Email: lisa@visiblymedia.com Phone: 602.423.2106