Basic overview of Twitter and Yelp for business owners. Use these platforms to gain more followers, more eyeballs on your content, and manage your reputation.

1. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21061
Twitter & Yelp: Business Basics
and Reputation Management
A presentation for ASBA, the Business Mentor Team
and Paradise Valley Mall Small Business Workshops.

2. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21062
Why Twitter?

3. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21063
Twitter & Business

4. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21064
Twitter & Business

5. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21065
Twitter & Business

6. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21066
Twitter & Business Reputation
1. Get a Twitter account (FREE sign-up).
Satellite shops should get permission from larger parent brand.
2. Brand to business.
Business logo, colors, images.
3. Simple Twitter lingo.
See slide 9.
4. Search for business name.
@ mention (i.e., @VisiblyMedia)
Hashtag (i.e., #VisiblyMedia)

7. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21067
Twitter & Business Reputation
1. Post new product or service.
2. Upload a relevant image.
3. Post industry updates.
Increases authority and trust to followers.
4. Customer service.
5. Mentions of business name.
Use of @ or # with business name.
6. Follow parent brand.

8. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21068
Twitter & Business Reputation
Complaints on Twitter:
1. Address each Tweet as quickly as possible.
Not selective.
Don't wait.
2. Offer to resolve.
Refer to company social media policy
for proper procedures.
3. Call if appropriate.
Ask for phone number in a
private message.
Source: http://marketingland.com/study-72-of-consumers-expect-brands-to-
respond-within-an-hour-to-complaints-posted-on-twitter-63496

9. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21069
Twitter & Business Reputation
Basic Twitter language (lingo):
Tweet: posting an update.
Mention: @ symbol along with Twitter handle/name
Handle: Twitter name, not person's real name (i.e., @VisiblyMedia)
Hashtag: # (pound) symbol, along with word/words-no spaces (i.e., #VisiblyMedia)
RT or ReTweet: reposts same message from a follower out to your followers
DM: Direct Message, posts to a specific Twitter user privately

10. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210610
Why Yelp?

11. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210611
Yelp & Business

12. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210612
Yelp & Business

13. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210613
Yelp & Business Reputation
1. Get a Yelp personal account (FREE sign-up).
Satellite shops should get permission from larger parent brand.
2. Sign up for
business Yelp page.
Upload business logo, colors, images.
3. Post Yelp logo to
your business website.
Encourages reviews.
4. Search for your business.
5. Review your reviews.

14. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210614
Yelp & Business Reputation
6. Respond to all reviews timely.
Negative reviews should never be left unanswered.
Thank positive reviewers.
7. Advertising.
Removes competitors from Page.
8. Invite friends.
Top-of-mind-awareness.
9. Review nearby Tweets.
Is someone looking for a product/service you provide?

15. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210615
Twitter & Yelp Resources
Hootsuite.com
Allows scheduling of social media posts to 5 platforms for free.
Can monitor up to 10 streams of conversation for free.
Uses the URL shortener ow.ly
Goo.gl
Bit.ly
Ow.ly
Website URL / address shorteners
Wisestamp.com
Email signature program, allows embedding of social media links
Free and paid versions

16. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210616
Twitter & Yelp Resources
http://www.biz.yelp.com
Sign in to profile, then claim your business page at this link
and set up location, description, photos, hours/days you are
open.
http://www.biz.yelp.com/support
http://www.yelp.com/contact
http://www.yelp.com/brand
“Find Us On Yelp” review badge and link for your website,
links back to your business Yelp page so viewers can leave a
review.
http://www.yelp.com/content
Questions about what type of content is/is not acceptable to
post? Answers are on this page.

17. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210617
Connect with me:
LinkedIn: http://www.linkedin.com/in/lisajraymond/
Twitter: @VisiblyMedia | @LisaRaymondAZ
Facebook: https://www.facebook.com/VisiblyMedia
Email: lisa@visiblymedia.com
Phone: 602.423.2106
Yelp: http://www.yelp.com/biz/visibly-media-llc-glendale

18. Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210618
Thank you for joining me today!
A presentation for ASBA, the Business Mentor Team
and Paradise Valley Mall Small Business Workshops.