Intro workshop for RIS

1. Introduction to Social Media
Tools
Lisa Harris, Fiona Harvey
July 2012

2. Fiona Harvey
• Fiona Harvey is an Educational Development and
Learning Advisor with the Centre for Technology
in Educational Innovation at the University of
Southampton. She is Chair of the Digital Literacies
Special Interest group.
• www.elearning.soton.ac.uk
• www.twitter.com/fionajharvey
• www.linkedin.com/fionaharvey

3. Lisa Harris
• Lisa is a Senior Lecturer in Marketing at the
University of Southampton, Director of the MSc
Digital Marketing. She is an accredited tutor for
the University of Liverpool online MBA
programme, and her current research projects are
centred on the role of social media in live events
• http://lisaharrismarketing.com
• http://digitaleconomy.soton.ac.uk
• www.twitter.com/lisaharris
• www.slideshare.net/lisaharris
• www.delicious.com/lisaharris1
• http://www.linkedin.com/in/lisajaneharris

4. http://www.socialnomics.net/2011/12/28/infographic-every-60-seconds-on-the-web/

5. Twitter
• Direct traffic. Include links in a tweet to direct traffic to your blog or to the
recommended posts of others.
• Read News. subscribe to feeds for specific websites/conferences, or from
content providers such as the BBC.
• Network for business benefits. Interact with other like-minded people, or
experts in your field. Develop relationships for future mutual benefits
• Provide Live event coverage. For example to provide real time coverage of
conference keynotes, product launches etc
• Basics = learn how to use @replies, direct messages, hashtags
(www.hashtags.org )

6. TweetDeck

7. Slideshare
• For sharing presentations, document and video and
embedding in blogposts
• To create a presentation pack from a number of speakers:
http://www.slideshare.net/widgets/presentation-pack

8. Delicious
‘Social bookmarking’ for saving and sharing links
relating to specific topics/events
Content can be organised by tag and/or date of posting

9. Flickr

10. Storify
Digital
Literacies
Conference
Storify (Clem)
Digital
Literacies
Conference -
Lisa Harris
What does it
do?
Pulls together
content from
everywhere –
important to
have a good #

11. www.eventbrite.com

12. iSurvey
www.isurvey.soton.ac.uk

14. It’s all about doughnuts 
• Here’s why

15. Links
• Eric Qualmann (3 minute video, statistics of
social media growth)
• Plenty of good blogging advice:
http://www.slideshare.net/demler1/devel
oping-your-personal-brand-through-
blogging
– Twitter guides can be linked from:
http://www.twitip.com/personal-brand-how-to-
build-yours-in-twitter
– www.teachertrainingvideos.com useful
beginner guides (by @russell1955)

16. Next steps?
• Book a session with a student champion for
personal advice / account set up
• Engage a digital champion to help with
specific event promotion and interaction (as
for #PianoHAWK)
• Next academic year – attach a student
champion to each USRG for ongoing support