Week 4

Consumer Behaviour ,[object Object]

Decision Making Process ,[object Object],[object Object]

1: Need Recognition ,[object Object],[object Object],[object Object],[object Object],Reason for both inbound & outbound marketing tactics!

2: Information Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3: Alternative Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 & 5: Purchase Decision & Post-Purchase Evaluation ,[object Object],[object Object],[object Object],[object Object]

Decision Making Need Recognition Information Search Alternative Evaluation Purchase Decision Post-purchase Evaluation Connect Convince Cultivate

Marketing Mix ,[object Object],Product All attributes of the offering that lead to want satisfaction – both tangible and intangible. Price The value that a consumer exchanges for a good or service. Place The channel and distribution infrastructure that facilitates the exchange process. Promotion Activities and messages to persuade and influence the consumer’s decision making.

Product Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How do web-based businesses fit in?

Product Decisions ,[object Object],[object Object],[object Object],[object Object],Online Catalog Shopping Product Recommendations Transaction Security Product Rating System Search Tools

When Product = Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who is your product team?

Price Considerations ,[object Object],[object Object],[object Object],[object Object]

Pricing Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other P’s? ,[object Object],[object Object],[object Object],[object Object]

Week 4

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Week 4