My session from The Inbounder in Valencia May 2016. Successful Content Marketing for SEO - getting the big links and coverage by having the right mindset and focusing on the creative idea. Thinking like a 50s ad exec and executing like a geek!
5. We make great campaigns.
They’re creative, innovative,
beautifully designed, and easy
to use. Want to buy our
services?
“
”
6. We want to be THE destination for
digital pioneers. We believe in thinking
differently and pushing the boundaries.
The way we push the boundaries is by
being brave, honest, inquisitive and
accountable. We just happen to make
great campaigns. Want to buy our
services?
“
”
7. People don’t buy WHAT you
do but WHY you do it!
Source: Simon Sinek
8.
9. Facts and figures don’t drive
behavior
People buy WHY you do it! NOT
what or HOW!
What you do is just the proof.
10.
11. The idea needs to be simple
and compact enough to be
sticky and meaningful enough
to be different
12. 1.Does it support our vision and values?
2.Simple yet meaningful core idea
3.Easy to use, great design and execution.
WHY
HOW
WHAT
People like Martin Luther King, Steve Jobs and Elon Musk – all have something in common.
The Golden Circle: Everyone knows WHAT they do, some knows HOW they do it, but FEW know WHY they do it. NOT a profit, that’s just a result. Why is your purpose your belief!!
The great leaders and companies operates from the INSIDE out, starting with WHY not WHAT.
This is how most companies market. Say what it does, and why it is different. This is how most marketing and people communicate.
Here’s how APPLE sells
IT IS BIOLOGY not psychology. When we communicate from the outside in YES people can understand vast amount of information, facts and figures. It just DOESN”T drive behavior!
But when we communicate from the inside OUT we communicate directly with the part of the brain that controls behavior, and then we allow them to rationalize it. This is where GUT feeling comes in, when people say yes I understand the facts and figures it just doesn’t FEEL right.
The tipping point (mass market success) lies between the Early Adapters and Early Majority at about 15-18%. Early majority will not try something before someone else have tried it first.
When it comes to targeting sites for coverage and links we have tendency to THINK like Innovators and Early adopters but to get mass success we need to appeal to the early majority before achieving mass success. And to do that we need to focus on the core of the idea – WHY are we doing this. People don’t buy what you do BUT WHY you do it.
Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.
2.
Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.
2.
Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.
2.
Narvik - national significance feeling of pride. Achieved army, monarchy and top broadcaster.
2.