This presentation was given at the 2016 Higher Education Web Professionals Association annual meeting in Memphis, Tennessee. #heweb16 #uad1

1. Hello from the
other side
Painful lessons learned
from a website redesign
Lisa Catto
@lisacatto
#UAD1
#heweb16

2. And that thing that was
on the news for a bit...

3. Quick
poll

4. https://upload.wikimedia.org/wikipedia/commo
ns/thumb/1/1c/PEO-speak_no_evil_monkey.svg/
1000px-PEO-speak_no_evil_monkey.svg.png
Disclaimer

5. IT &
web
design
Money
bags
The
Vendor
Who
Must
Not Be
Named
Dept. of
Unicorn
Studies
https://c2.staticflickr.com/6/5096/5500714140_5ff438aa98_b.jpg

6. Surprise
redesign!
https://img.buzzfeed.com/buzzfeed-static/static/2015-02/26/4/enh
ced/webdr08/anigif_original-grid-image-14147-1424942428-13#UAD1 @lisacatto

7. Can I join the
conversation?
#UAD1
@lisacatto

9. Decision-
makers

10. Timing
is everything

11. Who’s your
audience?
#UAD1 @lisacatto

12. Transition
plan

13. Who are the decision-makers?

14. Rules & guidelines
#UAD1 @lisacatto

15. Consequences?

16. Working with vendors

17. What does this
mean?
#UAD1 @lisacatto

19. What are you most
worried about
for your next redesign?

20. What’s the #1
improvement
you want to make?

21. The 4-question
survey

22. 1: What’s your role?
http://mindset
.com.au/blog/
wp-content/up
loads/2010/12
/Role-Clarity-c
artoon.jpg

23. “I was supposed to
be a project member
but instead became
a helpless victim.”
#UAD1 @lisacatto

24. http://66.media.tu
mblr.com/ea7928
2e8cfaca6beadef
aea90b76df2/tum
blr_mmr1wfKCBd
1rlo1q2o1_1280.j
pg

25. “We put super pretty
lipstick
on our pig.”

26. http://www.fadetoblank.com.au/wp-content/uploads/2016/06/tattoo-regret.jpg

27. “Listened to HIPPO advice.”
#UAD1 @lisacatto

28. “My (at the time) new boss wanted
a full-on launch campaign --
complete with teaser posters
around campus, cryptic tweets, etc.
The redesign was well-received but
the launch campaign went over like
a lead balloon.”

29. Other ideas:
-Web committee too big
-Too many template options
-Short timeline
-Vendor design didn’t work w/ content
-Decentralized editing control
-Trying to make everyone happy

30. http://blogs-images.forbes.com/netapp/fil

31. “Take your expected launch
date and add six months.”
No, really. Because higher ed.”

32. Happily ever
after

33. Thank you!
(and good luck)
@lisacatto #UAD1 #heweb16