Presentation at Computers in Libraries 2011. Based on "Design for Double Rainbow" JWL 5.1 http://www.scribd.com/doc/44783362

1. Capturing Attention: Design Tips Lisa Carlucci Thomas Computers In Libraries 2011 March 22, 2011 twitter @lisacarlucci

2. design.

3. level up.

4. full on.

5. full on.

6. full on.

7. full on.

8. connect.

9. create.

10. respond.

11. share.

12. stick. Think: Social How will information about your service or initiative reach the widest group of users? Think: Emotional What is the personal or cultural connection? Think: Customizable Maximize opportunities to make the experience individualized and participatory .

13. do.

14. Capturing Attention: Design Tips Thank You!