How to use Linkedin to improve your career?
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Presentation for the students of the Master in Project Management 2015. Credits to @Charles Hardy, the creator of the original presentation.
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How to use Linkedin to improve your career?
- 1. Leonardo J. Intriago Senior Customer Success Manager & Team Lead Italy & Spain March2016 How to use to improve your career
- 2. 2 I’m eating a #grape I like lemons Here’s a video of me eating a melon Here’s a great photo of some pears This is where I bob apples Here’s how to make a great smoothie I’m listening to “Raspberry Beret” Anyone want some bananas? Snap of my fruit face!
- 3. 3 My skills include apple picking I’m qualified in banana peeling I work in the fruit industry I’m interested in the future of fruit freshness I’m connected to fruit growing experts Here’s a video / photo / recipe for a smoothie Here’s my blog about the best fruit diet
- 4. 4https://press.linkedin.com/about-linkedin The World’s Largest Professional Network 414,000,000+ members
- 5. 5 3m+ 414m+ 3.5m+ active company profiles 40m+ students and recent grads professionals jobs IT professionals 150+ industries Executives from every FTSE 100 60k+ college and university alumni groups company 8m+ ©2015 LinkedIn Corporation. All Rights Reserved.
- 6. How to give yourself the best chance of success What you knowWho you knowWho you are
- 8. First impressions The importance of: • Your Photo • Your Headline • Your Summary
- 9. Add a professional photo 1 More views with a profile photo than without 14x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 9
- 10. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value Use Keywords to help being found 10 Master in Project Management 2015 Candidate | Solving problems by connecting ideas
- 11. Being Found the importance of keywords
- 12. Draft a compelling summary 3 Focus on career accomplishments and aspirations Recommend 40 words or more Include keywords – not buzzwords Bring to life with rich media links 12
- 13. Being impressive Your Career Your Achievements Your Work Your Enthusiasm
- 14. Detail your past work Experience & Education 4 More profile views than those without 12x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 14 Add your University into your profile by selecting from the dropdown list in the Education Section
- 15. 5 Add examples of your work in photos, presentations, videos & blog posts Give a dynamic, visually appealing representation of your professional story 15
- 16. Include Volunteer Experiences & Causes 6 More profile views than those without 6x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 16
- 17. Add skills and get endorsed for them 7 Include a mix of high level and niche skills Skills and endorsements contribute to elevation in search results… …so don’t be shy! 17
- 18. 18 Collect valued Recommendations David Xiao 1 2 3 8 Quality rather than quantity – look for 1 or 2 relevant recommendations.
- 19. 19 Go for 100% profile completion Add and maintain on a regular basis 100% complete profiles are 40x more likely to receive opportunities.
- 20. 20 Manage your Personal Settings You control your privacy
- 21. 21 Manage your Personal Settings You control your emails
- 22. Who you know 22
- 23. Opportunities do not float around like balloons. They’re tied to people.
- 24. 24 Connect to people you know… Colleagues from work Family / Family friends Fellow students on your course Friends Tutor / Lecturer Career Services …who know other people…
- 25. You don’t know the future Someone you connect to today could be the key to a future unknown opportunity Be Open
- 26. 26 Netiquette Contacting the right people in the right way
- 27. Send personalised invitations with context 27 Grow your network Start at the profile to ensure you have the option to create a personal message.
- 28. Send personalised invitations with context 28 Grow your network On mobile: Start at the profile to ensure you have the option to create a personal message.
- 29. Your actions define how people perceive you
- 30. Your Professional Brand is defined by how you interact with people 30 Engage your network Like, Share, Comment Post your own Content Publish a Blog Post
- 31. What you know 31
- 32. The most relevant professional insights, news, knowledge and people Groups Employers Alumni Pulse
- 33. 33 Find and join Groups Participate in discussions related to your industry
- 34. 34 Finding the right Group Search for the right Groups – for example Sector
- 35. 35 Finding the right Group Definitely join your university Alumni Group Find via your University Page on LinkedIn All members in shared Groups are considered part of your network – you can view their full profiles.
- 36. 37 Find and Follow Employers Receive the latest news, updates and opportunities from companies in which you are interested
- 37. Company mission, products and services Company culture and employees’ skills News about the company, industry and competitors Information about the role – search for members already in the job Information about the person interviewing you 38 Research companies on LinkedIn Do you feel an attraction? A connection?
- 38. What about Jobs?
- 39. 40 Your Profile is critical for quality matching – again, think Keywords. Jobs on LinkedIn Recommended job matches on your Home page
- 40. 41 Jobs on LinkedIn Find the right jobs…
- 41. 42 Jobs on LinkedIn Find the right jobs…
- 42. 43 Jobs on LinkedIn Find the right jobs…
- 43. 44 Build your knowledge Discover content that matters to you
- 44. 45 Gain insights from top industry leaders
- 45. 46 Receive news and insights by following Channels
- 46. Take a look at alumni from your university…
- 47. 48 Check out your University Page
- 48. 49 Your alumni data Study career paths | Identify contacts & mentors
- 49. 50 Your alumni data Study career paths | Identify contacts & mentors
- 50. 51 Your alumni data Study career paths | Identify contacts & mentors
- 51. 52 Your alumni data Study career paths | Identify contacts & mentors
- 52. 53 Your alumni data Study career paths | Identify contacts & mentors Adding filters for Sector, Company, Location, Skill
- 53. Click to get career summary 54 Your alumni data Study career paths | Identify contacts & mentors Shows mutual connections – great for an introduction
- 54. The top 5 things you should do now: 1. Complete and enhance your personal profile 2. Connect and grow your network… 3. Join 2 or 3 relevant networking Groups 4. Follow companies, industries and people you are interested in – and check out where you have alumni… 5. Be an active collaborator – share, update your status, discuss, post… GIVE to your network.
- 55. 56 LinkedIn Resources LinkedIn Higher Education Resources hub: https://university.linkedin.com/
- 56. ©2015 LinkedIn Corporation. All Rights Reserved.
Hinweis der Redaktion
- Personalize this deck by adding your LI profile photo and your name
- Social media in the language of fruit (used to be donuts – got healthy!). What would you say LinkedIn is, in fruit terms?
- Some examples of LinkedIn in fruit terms – more than just a CV, or a list of sales contacts. And not just somewhere to go when you want a new jobs – we want LinkedIn to be relevant and useful for you on a daily basis.
- 2 new members per second. Students / recent Graduates is the fastest growing demographic on LinkedIn.
- Our value propositions for members – three ways that LinkedIn helps its members
- An ideal starting point for connecting with your professional world is building a great profile on LinkedIn
- First impressions used to be at interview – now they happen online. Have you checked your Digital Footprint? Who has Googled themselves recently? What did you find? Definitely recommend doing that – make sure you don’t have anything damaging, from photos to blogs. Social media is strongly optimised on search, so usually LinkedIn profiles come top when you search on a name. Then Twitter and Facebook.
- Select a photo that represents how you want to be seen at work. Missing a photo – consciously or subconsciously you get missed – people focus on the photos, not the silhouettes. We are social. You don’t have to enlist the help of a professional photographer. Think about matching the dress code of the profession you are looking to get into (e.g. City career = suit ; Web Dev = casual). Be alone in the shot and you can even take a photo with the help of a friend.
- Your headline is important as (with your name and photo) it comes up in search results, in groups, and is basically the first thing people see. The headline is a great way to show your value and passion in one quick line. Let the reader (recruiter?) know what you are all about right away. Inspire them to read more.
- Build your own SEO (Search Engine Optimisation) – more and more employers and recruiters use Search Engines and LinkedIn’s own Recruiter tool to find (“source”) the most relevant people. This is based on searching on certain “key words”. Everyone should think hard about what their top 4 or 5 words are. Do a search on LinkedIn – even if you get 1m results, see who comes top or on the first page of the results, check out their profile as they are doing something well. LinkedIn will show you how they have used keywords, and you can borrow their techniques.
- Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. Your Elevator Pitch. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.
- OK so you’ve been found, and you’ve got the right person to look at your profile…… Now you need to be impressive, with strong relevant content in the key sections of your profile.
- It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed. So even if it was a small low-paid temporary job, include it and add a couple of bullets about what you did / delivered / were responsible for, and who you worked with. Always include your University information, so that you are connected to the university on LinkedIn and can use the information as well as receive university communications.
- Bring your profile to life (beyond just a text document online) with rich media – you can attach images and videos, links to news stories and innovative presentations to your experience section. Maybe an overview of some research or your dissertation. A project you worked on. If you add a PDF or PPT, then make the front cover eye-catching – it will appear on your profile and makes YOU stand out from other profiles. These things can also go a long way to showing your Enthusiasm for the subject / career – that’s what Employers are really looking for.
- Adding volunteering experience can be really valuable. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience. And it helps as more companies look for Cultural Fit and how people’s values match their own.
- Add Skills – These act as “Super Powered Keywords”. The optimal number is unique to each person. Include a mix of high level and niche skills and be specific. Get Endorsements – whilst no-one will be hired on the back of these, they (a) help you come higher in search results (b) they demonstrate your collaboration and teamwork / networking
- Recruiters and Hiring Managers do value good Recommendations – good to get one or two, from a tutor, or from a manager if you have some work experience.
- There are lots of sections you can complete – the more the better. It’s not all about work experience. Include your Languages, University teams or organisations, projects and certifications. Even your Interests can be useful – people make deeper connections with those people they see with shared interests. “Hey, he does Karate!”
- An ideal starting point for connecting with your professional world is building a great profile on LinkedIn
- People control resources, information, jobs – so if you are looking for these things, you are really looking for the right person…
- You know more people than you think – from friends, to people on your course, to people you have worked with – even people on teams or bands or groups. The more people you connect with, the bigger your Extended Network. If you know 50 people, and they know 50, and then they know 50 – well, that’s thousands of people already. And the interesting opportunities come from unknown sources – if someone knows you well, they will tell you straight away. But what about someone you don’t know sharing a job or working at the company you like – and then a mutual friend sharing that post / information – suddenly it’s there in your newsfeed!
- Do not limit your connectivity because the person does not seem relevant today. You never know where people will end up, or who they might know. Someone on your course could end up at the company you want to work at in 2 years time – they could help you with some insights, or event a referral! Or the friend of your Mum, who just happens to know someone who works there. So be Open to new connections. That doesn’t mean connect to anyone and everyone. But Connections are not endorsements.
- “Netiquette” is about approaching the right people in the right way. Probably not the CEO (unless you have an “in”). And if you are getting in touch with someone for the first time (alumni, recruiter) with good reason, then make sure you do it in the right way. It is all about giving yourself the Best Chance Of Success. Engaging in the right way to elicit the desired response.
- If you are connecting to someone you know well, then fine, no need to write a personal message. But if it is someone you do not know that well, then the personal message is CRITICAL. Do not leave the default “I'd like to add you to my professional network on LinkedIn.” Go to the person’s profile (good to read up) and then select “Connect” (other places can automatically send with the default message, so do it this way if important). Then you get the dialogue box to include your context and message – WHY are you getting in touch?
- You can personalise the invitation message on Mobile too – it’s just a bit hidden…
- Your “professional brand” is not just your profile – people might only look at that once. It’s actually more influenced by how you act, how you engage, what you share. Are you a valuable connection?
- Be active. When you Like/Comment/Share – that engages your network. Share useful content that helps people, and shows you know your stuff, that you are on the ball, passion for your subject. People can look at your updates. And even more powerful – write a blog post about your area of interest. Great way to enhance you “brand” and impress a recruiter / hiring manager.
- There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. We are going to dive deeper into 4 of these.
- Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news. Build a solid professional reputation by sharing your ideas and commenting on others’ posts and providing advice where appropriate.
- Searching for relevant Groups – e.g. Accountancy – look for “very active” groups. When you look at a Group LinkedIn also recommends others in similar area. You can join up to 50 Groups – being in many helps your networking. Also, Employers using the LinkedIn Recruiter platform, can search in relevant Groups – so can help you be FOUND. Choose 2 or 3 to be active in.
- And there are also University Groups – seek to join your own University / School Students and Alumni Group. Real benefit to be networking with your own alumni (we’ll see more on that in a moment)…
- Sometimes you join a Group that is not adding value, or is getting junk, or is just not active. Well if this happens, just leave it and join another. Also, when you join always check your SETTINGS (top right, click “i” and then Your Settings) – recommend adjusting the EMAIL settings – you probably do not want a daily email from every Group you join!!! Weekly is probably best.
- Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news. Build a solid professional reputation by sharing your ideas and commenting on others’ posts and providing advice where appropriate.
- Checking out Companies can help in several ways. Especially think about the PEOPLE who work there – you can see the list and filter by keyword or job title. So look at people in jobs you aspire to be in yourself – what are they doing? What skills have they got? Do they talk positively about their jobs and where they work? And even on the most basic level – do they look friendly? Could you work with these people? Or if you are heading for an interview for example, see if you can check out the person interviewing you – good to know about them, good to see their photo so you can recognise them. And maybe something that can help with the new relationship – e.g. they do Yoga!!
- Let’s take a look at Jobs on LinkedIn….
- You can search for jobs – here’s an example of some IBM jobs – let’s take a look at this graduate programme opportunity for 2016…
- You can search for jobs – here’s an example of some IBM jobs – let’s take a look at this graduate programme opportunity for 2016…
- You can search for jobs – here’s an example of some IBM jobs – let’s take a look at this graduate programme opportunity for 2016… Not only do you get the actual job information, but you can see information about who works there, or who is in your network (maybe a 2nd degree connection), plus other jobs / employers you might not have considered through “People also viewed” and “Similar Jobs” – for example this Expedia opportunity…
- Keep up to date on industry news and articles on LinkedIn that will make you better at the job you have now.
- There are over 400m people on LinkedIn and many went to university – and many to your own university. You can check out what people from your course did with their careers…
- So wrapping up – the Top 5 things…..