Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Empathize and define
1. Worried about her class load,
Confident with job market
Guilty for her family
Needs supports from her husband
Afraid of getting old
SAY
"I am the oldest one in my class. Sleeping less makes
me look even older. Those young students think
faster and work faster than me."
"I did not sleep last night until 3 am. But woke up
before 6am."
"I need to have an intern before I finish. How am I
going to manage with both classes and intern, and
family."
"I am not worried about looking for jobs. But
finishing school can be hard for me."
THINK
"This program is hard because it is new for me and
I am competing with those young kids."
" I think as long s I finish school, I can easily find a
good job. I have a Ph.D. in a related field and
years of working experiences. Besides, my school
is Stanford..."
"Getting older may be the biggest concern. Maybe
I will retire before long."
DO
Just came back from a group discussion at school,
looked tired, and sleepy.
Kept looking toward her husband while she was
talking.
STAKEHOLDER needs a way to figure out how to manage her study load and try to finish school successfully and smoothly because her
current situation (kind of awkward) has negative impacts on her health, family, and self confidence.
FEEL