The Formula One season 2013 in the Social Medias. A short presentation about what we have monitored.

1. SOCIAL MEDIA MONITORING
FORMULA ONE
SEASON2013

2. We had a roooooooooaaaaaaaaarrring
Social Media Buzz in 2013 !!
The Formula One 2014 starts soon in
Melbourne, time to take a short look back.
Start your engine and get ready!
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3. We monitored:
Formula One
Season 2013
Worldwide (Open Social-Web)
11 Teams
Top 12 Drivers
5 Manufacturer
22 Sponsoring Brands
Social Media Monitoring with Radarly
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4. Social Media Monitoring is a great way to
measure your sponsoring!
Impact: Learn how often your brand is mentioned on the
web.
ROI: Evaluate the degree of involvement (Indicated through
Likes, Comments, Retweets etc.) A high valid “currency”.
Image: See what people think about your brand and your
sponsoring.

5. Mentions of Manufacturer (extract)
269476
Ferrari
217132
Mercedes Benz
150005
Lotus
77387
Renault
Marussia
44727
Deeper Insights: 56 Languages “Ferrari”
11% French
German 14%
9% Italian
7% Portuguese
1% Croatian*
0,3% Catalonian*
28% English
*extract of 56 different languages
5
Spanish 22%

6. Mentions of Brands (extract)
222892
Red Bull
11677
Shell
11309
Infiniti
6262
Petronas
6152
Blackberry
5566
Vodafone
5337
Santander
3842
PDVSA
Deeper Insights: Buzz-Evolution “Shell”
3444
General Electric
Telmex
Siemens
2
1734
1711
Nec
1425
SAP
1
1328
Armin Strom
Kingfisher
1135
525
Rexona
172
Randstad
142
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7. Mentions of “Shell” in detail (extract)
1
2
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8. Number of Twitter-Followers after the last GP
1.879.157
Fernando Alonso
1.800.105
Lewis Hamilton
1.614.131
Jenson Button
834.082
Mark Webber
Sergio Perez
545.948
Felipe Massa
462.868
Nico Rosberg
421.694
239.587
Nico Hulkenberg
211.765
Romain Grosjean
208.728
Sebastian Vettel
46.191
Esteban Gutierrez
12.866
Deeper Insights: Follower-Growth/GP “Alonso”
Follower growth
Kimi Räikkönen
60000
50000
40000
30000
20000
10000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Grand-Prix
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9. Facebook-Fan Evolution (extract)
1600000
1400000
Red Bull Racing
1200000
Vodafone McLaren
Mercedes
Lotus F1 Team
Fans
1000000
Mercedes AMG
Petronas
Sauber
800000
Force India
600000
Williams F1
400000
Scuderia Toro Rosso
200000
Caterham F1 Team
0
Marussia F1 Team
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Grand-Prix
Facts:
• 1st Place caused an average Facebook-Fan growth of 12.500
• 2nd Place caused an average Facebook-Fan growth of 7.980
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10. The insights are based on…
… a dataset of more than 920.000 mentions referring to the
Formula One Season 2013
… more than 50 different languages
… timeframe from March 2013 till today (January 2014)
… Websites, Blogs, Twitter, Facebook, YouTube, Google+
and more.
… evolution of Facebook-Pages and Twitter-Accounts of
drivers and teams.
Social Media Monitoring with Radarly

11. Interested in our Formula One Dataset?
Or in doing Social Media Monitoring & Research?
Contact us!
RADARLY:
SOCIAL MEDIA
MONITORING
ENGAGE:
WEBSEGMENTATION,
-VISUALISATION
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IMPACT:
CAMPAIGN
TRACKING

12. CONTACT:
Felix Scherrer
Digital Research Manager
+49 621 97652648
felix.scherrer@linkfluence.com
ADRESS:
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Julius-Hatry Straße 1
68163 Mannheim | Germany
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Content & Design by Felix Scherrer