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Dmexco Social Media Report 2017

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The report about everything that happend online during dmexco 2017.

Veröffentlicht in: Soziale Medien
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Dmexco Social Media Report 2017

  1. 1. Social Media Report - September 13, 2017 - September 14, 2017 Social Media Report
  2. 2. September 13, 2017 - September 14, 2017WHEN & WHAT 2 With retweets Filters dmexco2015 OR dmexco15 OR dmexco2016 OR dmexco16 OR dmexco2017 OR dmexco17 OR dmexco OR roadtodmexco Queries September 13, 2017 - September 14, 2017 Period Tool Radarly by
  3. 3. September 13, 2017 - September 14, 2017 3 Listening Distribution per Day A HUGE ONLINE AUDIENCE Based on the total amount of posts published during the selected period (35401 posts) 0 5000 10000 15000 20000 25000 09/13 09/14 23.4m Estimated Reach 291m Impressions 35.4k Volume
  4. 4. September 13, 2017 - September 14, 2017 4 Listening EVOLUTION OF POSTS HOUR BY HOUR
  5. 5. September 13, 2017 - September 14, 2017 5 Listening Twitter is the leading platform WHERE DID THE BUZZ HAPPEN? Facebook:3,71% Twitter:82,12% Instagram:10,29% Gplus:0,04% Youtube:0,07% Dailymotion:0,01% Blog:0,19% Website:1,97% Media:1,52% Forum:0,05% Comment:0,02% 35422 publications
  6. 6. September 13, 2017 - September 14, 2017 6 Listening WHERE DID THE BUZZ HAPPEN? Geolocalised posts Languages 12.9k 3.8k 2.3k French:1.88% Spanish:4.24% Others:7.78% German:26.22% English:59.88%
  7. 7. September 13, 2017 - September 14, 2017 7 Listening All ages but mostly male DMEXCO AUDIENCE Female: 31.49% Male: 68,51% Author‘s Gender Demographics
  8. 8. September 13, 2017 - September 14, 2017 8 Listening Keywords & Hashtags WHAT WAS IT ABOUT? #ADOBECHATDE(361) #AI(1155) @AKWYZ(1021) #COLOGNE(1037) #DIGITAL(787) #DIGITALMARKETING(691) #DMEXCO(22000) @DMEXCO(4345) #DMEXCO17(3909) #DMEXCO2017(4330) #ECOMMERCE(392) @EVANKIRSTEL(376) FACEBOOK(691) @JACK(486) #KOLN(813) KOLN(462) #MARKETING(1186) #SOCIALMEDIA(385) #STARTUP(437) #WATSONMARKETING(801) Based on the total amount of posts published during the selected period (35401 posts)
  9. 9. September 13, 2017 - September 14, 2017 9 Listening A very positive picture EMOJI & SENTIMENT ANALYSIS Negative:1.49% Neutral:71.23% Mixed:0.59% Positive:26.7% Sentiment Positive feelings Technology & innovations Emoji-Cloud
  10. 10. September 13, 2017 - September 14, 2017 Listening Top Tweets TOP POSTS 10 @weareTFQ @dmexco #Dmexco2017 w/ @ShelleyZalis & @JenniferDennis @OracleMktgCloud "re: charitable giving- find where hurt is and go there" ht... Permalink 555 369k 29.6k DMEXCO Livestream, DMEXCO Twitter 277 278 0 09/14/2017scott cullather @scullather - 286k Followers 2 Packed house 4 @weareTFQ power panel @dmexco #Dmexco2017 w/ @JenniferDennis @OracleMktgCloud @ChrisNCurtin @Visa @ShelleyZalis https://t.co/vpF1PC9Wtd Permalink 566 372k 29.7k DMEXCO Livestream, DMEXCO Twitter 284 281 1 09/14/2017scott cullather @scullather - 286k Followers 1 Founder of @25mate and @YouTube Creator,@FelixLaden , talked about brands in Vids & the struggle of daily storytelling @dmexco https://t.co/Zv69tzWTdA Permalink 349 634 50 DMEXCO Livestream, DMEXCO Twitter 3 405 0 09/13/2017Chris Bindseil @2wizzable – 32 Followers 3
  11. 11. September 13, 2017 - September 14, 2017 Listening Top Facebook Posts TOP POSTS 11 The most interesting company at dmexco this year just might be Amazon. Permalink 192 569k 39.9k DMEXCO Livestream, DMEXCO Facebook 28 13 192 09/13/2017Adweek 569k Subscribers 3 Auf dem Weg zum OMR DMEXCO Event! Habt nen schönen Abend ihr Lieben ?? Permalink 251 181k 12.7k DMEXCO Livestream, DMEXCO Facebook 2 8 251 09/13/2017Annica Hansen 181k Subscribers 2 #dmexco #mobilemarketing #airstream4u Permalink 254 23.9k 1675 DMEXCO Livestream, DMEXCO Facebook 12 0 254 09/13/2017Airstream4u 23.9k Subscribers 1
  12. 12. September 13, 2017 - September 14, 2017 Listening Top Instagram Posts TOP POSTS 12 Some dmexco Impressions. #dmexco #dmexco2017 #cologne #köln #blackandwhite #koelnmesse #adobe #nationalgeographic #facebook #instagram #nas... Permalink 2014 19.3k 2900 DMEXCO Livestream, DMEXCO Instagram 2014 0 09/13/2017?? Just call me... @christophs.w - 19.3k Subscribers 3 Wie gern ich jeden Tag dort ans Wasser gehen würde und einfach nur entspannen, arbeiten und das Wetter genießen. Eine kleine Runde im Wasser... Permalink 3068 33.7k 5049 DMEXCO Livestream, DMEXCO Instagram 3044 24 09/13/2017Danny @solonomade - 33.7k Subscribers 2 Auf dem Weg zum @omrockstars DMEXCO Event ✌????#moderationsmädchen #rockstar #allblack #rockit #workinggirl #event #working #fashion #ootn #... Permalink 5000 72k 10.8k DMEXCO Livestream, DMEXCO Instagram 4982 18 09/13/2017OFFICIAL PAGE •... @annicahansen - 72k Subscribers 1
  13. 13. September 13, 2017 - September 14, 2017 13 Listening TOP INFLUENCERS EN+1GB62.2k701k8.76m136Andrew Busby @andrewbusy ENXX1.6k968k12.1m73Experience Cloud @AdobeExpCloud ES+3ES117983k12.3m35MarketingDirecto.com @mkdirecto ENXX78.6k1m12.6m159IBM Watson Marketing @IBMforMarketing LanguageCountryFollowers/FansEstimated ReachImpressionsPostsAccount ENXX12m841k12m1Tech Insider
  14. 14. September 13, 2017 - September 14, 2017 14 INDEX Glossary Author’s Gender Represents the gender of the author who published the post. If the data is not available, it is automatically detected. Possible values: Female, Male. Impressions Global audience, maximum number of users that can see the post at the time of publication. Languages The language of the post is automatically detected. Only the top 5 languages are displayed in the chart. Most Recurring Keywords The list of the 20 most recurring keywords within the posts matching the query. Platform The platform displays the source of each post. Possible values are: Facebook, Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum, Reviews, Comment, Off-line press. Estimated Reach Estimated number of users exposed to the post when it was published. Estimated reach of a post = impressions of the post x platform reach ratio Sentiment Sentiment analysis consists in attributing a tonality to a post. This tonality represents the overall sentiment expressed in the post and can have one of the following values: positive, negative, mixed or neutral. Top Cities Represent the city where the post was published. Geolocation can be provided from the original source or inferred automatically. The chart displays the top 5 cities. Top Countries Represent the country where the post was published. Geolocation can be provided from the original source or inferred automatically based on the author location. The chart displays the top 5 cities. Volume The volume is the number of posts.
  15. 15. September 13, 2017 - September 14, 2017 Iconography Visual images and symbols used in the Report Builder Iconography Link Country Language PageRank Engagement Rate Query Engagement score Estimated Reach Impressions PostsReview Rating Click Share Like WeChat Forwards Comment Like Sina Weibo Comment Like Gplus Views Comment Dailymotion Dislike Like Favourite Comment Views Youtube Comment Like Instagram Reaction Comment Share Facebook Comment Like Retweet Twitter 15
  16. 16. September 13, 2017 - September 14, 2017 16 CONTACT www.linkfluence.com Automatically generated with Radarly

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