The report about everything that happend online during dmexco 2017.

1. Social Media Report - September 13, 2017 - September 14, 2017
Social Media Report

2. September 13, 2017 - September 14, 2017WHEN & WHAT
2
With retweets
Filters
dmexco2015 OR dmexco15 OR dmexco2016 OR dmexco16 OR dmexco2017 OR dmexco17 OR dmexco OR roadtodmexco
Queries
September 13, 2017 - September 14, 2017
Period
Tool
Radarly by

3. September 13, 2017 - September 14, 2017
3
Listening
Distribution per Day
A HUGE ONLINE AUDIENCE
Based on the total amount of posts published during the selected period (35401 posts)
0
5000
10000
15000
20000
25000
09/13 09/14
23.4m
Estimated Reach
291m
Impressions
35.4k
Volume

4. September 13, 2017 - September 14, 2017
4
Listening
EVOLUTION OF POSTS HOUR BY HOUR

5. September 13, 2017 - September 14, 2017
5
Listening
Twitter is the leading platform
WHERE DID THE BUZZ HAPPEN?
Facebook:3,71% Twitter:82,12% Instagram:10,29% Gplus:0,04%
Youtube:0,07% Dailymotion:0,01% Blog:0,19% Website:1,97%
Media:1,52% Forum:0,05% Comment:0,02%
35422
publications

6. September 13, 2017 - September 14, 2017
6
Listening
WHERE DID THE BUZZ HAPPEN?
Geolocalised posts Languages
12.9k
3.8k
2.3k
French:1.88%
Spanish:4.24%
Others:7.78%
German:26.22%
English:59.88%

7. September 13, 2017 - September 14, 2017
7
Listening
All ages but mostly male
DMEXCO AUDIENCE
Female: 31.49% Male: 68,51%
Author‘s Gender Demographics

8. September 13, 2017 - September 14, 2017
8
Listening
Keywords & Hashtags
WHAT WAS IT ABOUT?
#ADOBECHATDE(361) #AI(1155) @AKWYZ(1021) #COLOGNE(1037)
#DIGITAL(787) #DIGITALMARKETING(691) #DMEXCO(22000)
@DMEXCO(4345) #DMEXCO17(3909) #DMEXCO2017(4330)
#ECOMMERCE(392) @EVANKIRSTEL(376) FACEBOOK(691) @JACK(486)
#KOLN(813) KOLN(462) #MARKETING(1186) #SOCIALMEDIA(385)
#STARTUP(437) #WATSONMARKETING(801)
Based on the total amount of posts published during the selected period (35401 posts)

9. September 13, 2017 - September 14, 2017
9
Listening
A very positive picture
EMOJI & SENTIMENT ANALYSIS
Negative:1.49% Neutral:71.23% Mixed:0.59% Positive:26.7%
Sentiment
Positive
feelings
Technology &
innovations
Emoji-Cloud

10. September 13, 2017 - September 14, 2017
Listening
Top Tweets
TOP POSTS
10
@weareTFQ @dmexco #Dmexco2017 w/
@ShelleyZalis & @JenniferDennis
@OracleMktgCloud "re: charitable giving-
find where hurt is and go there" ht...
Permalink 555 369k 29.6k
DMEXCO Livestream, DMEXCO
Twitter 277 278 0
09/14/2017scott cullather
@scullather - 286k Followers
2
Packed house 4 @weareTFQ power panel
@dmexco #Dmexco2017 w/
@JenniferDennis @OracleMktgCloud
@ChrisNCurtin @Visa @ShelleyZalis
https://t.co/vpF1PC9Wtd
Permalink 566 372k 29.7k
DMEXCO Livestream, DMEXCO
Twitter 284 281 1
09/14/2017scott cullather
@scullather - 286k Followers
1
Founder of @25mate and @YouTube
Creator,@FelixLaden , talked about brands
in Vids & the struggle of daily storytelling
@dmexco https://t.co/Zv69tzWTdA
Permalink 349 634 50
DMEXCO Livestream, DMEXCO
Twitter 3 405 0
09/13/2017Chris Bindseil
@2wizzable – 32 Followers
3

11. September 13, 2017 - September 14, 2017
Listening
Top Facebook Posts
TOP POSTS
11
The most interesting company at dmexco
this year just might be Amazon.
Permalink 192 569k 39.9k
DMEXCO Livestream, DMEXCO
Facebook 28 13 192
09/13/2017Adweek
569k Subscribers
3
Auf dem Weg zum OMR DMEXCO Event!
Habt nen schönen Abend ihr Lieben ??
Permalink 251 181k 12.7k
DMEXCO Livestream, DMEXCO
Facebook 2 8 251
09/13/2017Annica Hansen
181k Subscribers
2
#dmexco #mobilemarketing #airstream4u
Permalink 254 23.9k 1675
DMEXCO Livestream, DMEXCO
Facebook 12 0 254
09/13/2017Airstream4u
23.9k Subscribers
1

12. September 13, 2017 - September 14, 2017
Listening
Top Instagram Posts
TOP POSTS
12
Some dmexco Impressions.
#dmexco #dmexco2017 #cologne #köln
#blackandwhite #koelnmesse #adobe
#nationalgeographic #facebook #instagram
#nas...
Permalink 2014 19.3k 2900
DMEXCO Livestream, DMEXCO
Instagram 2014 0
09/13/2017?? Just call me...
@christophs.w - 19.3k Subscribers
3
Wie gern ich jeden Tag dort ans Wasser
gehen würde und einfach nur entspannen,
arbeiten und das Wetter genießen. Eine
kleine Runde im Wasser...
Permalink 3068 33.7k 5049
DMEXCO Livestream, DMEXCO
Instagram 3044 24
09/13/2017Danny
@solonomade - 33.7k Subscribers
2
Auf dem Weg zum @omrockstars DMEXCO
Event ✌????#moderationsmädchen
#rockstar #allblack #rockit #workinggirl
#event #working #fashion #ootn #...
Permalink 5000 72k 10.8k
DMEXCO Livestream, DMEXCO
Instagram 4982 18
09/13/2017OFFICIAL PAGE •...
@annicahansen - 72k Subscribers
1

13. September 13, 2017 - September 14, 2017
13
Listening
TOP INFLUENCERS
EN+1GB62.2k701k8.76m136Andrew Busby
@andrewbusy
ENXX1.6k968k12.1m73Experience Cloud
@AdobeExpCloud
ES+3ES117983k12.3m35MarketingDirecto.com
@mkdirecto
ENXX78.6k1m12.6m159IBM Watson Marketing
@IBMforMarketing
LanguageCountryFollowers/FansEstimated ReachImpressionsPostsAccount
ENXX12m841k12m1Tech Insider

14. September 13, 2017 - September 14, 2017
14
INDEX
Glossary
Author’s Gender
Represents the gender of the author who published the post. If the data is not
available, it is automatically detected. Possible values: Female, Male.
Impressions
Global audience, maximum number of users that can see the post at the time of
publication.
Languages
The language of the post is automatically detected. Only the top 5 languages are
displayed in the chart.
Most Recurring Keywords
The list of the 20 most recurring keywords within the posts matching the query.
Platform
The platform displays the source of each post. Possible values are: Facebook,
Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum,
Reviews, Comment, Off-line press.
Estimated Reach
Estimated number of users exposed to the post when it was published.
Estimated reach of a post = impressions of the post x platform reach ratio
Sentiment
Sentiment analysis consists in attributing a tonality to a post. This tonality
represents the overall sentiment expressed in the post and can have one of the
following values: positive, negative, mixed or neutral.
Top Cities
Represent the city where the post was published. Geolocation can be provided
from the original source or inferred automatically. The chart displays the top 5
cities.
Top Countries
Represent the country where the post was published. Geolocation can be
provided from the original source or inferred automatically based on the author
location. The chart displays the top 5 cities.
Volume
The volume is the number of posts.

15. September 13, 2017 - September 14, 2017
Iconography
Visual images and symbols used in the Report Builder
Iconography
Link
Country
Language
PageRank
Engagement Rate
Query
Engagement score
Estimated Reach
Impressions
PostsReview
Rating
Click
Share
Like
WeChat
Forwards
Comment
Like
Sina Weibo
Comment
Like
Gplus
Views
Comment
Dailymotion
Dislike
Like
Favourite
Comment
Views
Youtube
Comment
Like
Instagram
Reaction
Comment
Share
Facebook
Comment
Like
Retweet
Twitter
15

16. September 13, 2017 - September 14, 2017
16
CONTACT
www.linkfluence.com
Automatically generated with Radarly